Growth Marketing Manager
ZenRows📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: ZenRows
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
ZenRows is seeking a Growth Marketing Manager to drive demand generation and lead acquisition at one of Europe's fastest-growing startups. In this hands-on strategic role, you'll be responsible for developing and executing multi-channel marketing campaigns that generate high-quality leads, nurture prospects through automated workflows, and optimize conversion from marketing to sales. You'll work in a 100% remote environment alongside a team of 20 professionals focused on transforming web data extraction technology for thousands of global clients.
ASSUMPTION: Based on the job description mentioning "permanent basis," this is a full-time role rather than contract or part-time, though the exact employment type wasn't explicitly stated.
📋 Key Responsibilities
✅ Build and execute data-driven campaigns to drive top-of-funnel growth through organic, paid, and referral channels
✅ Design and implement automated nurture workflows to move leads down the funnel and increase conversion rates
✅ Collaborate with content creators to drive SEO, organic traffic, and inbound lead generation
✅ Manage PPC, retargeting, and paid acquisition strategies to optimize lead quality and ROI
✅ Build and manage email sequences, segmentation, and engagement campaigns
✅ Identify and test new growth channels, partnerships, and community-driven acquisition strategies
✅ Work closely with the sales team to ensure high-quality lead handoff and optimize conversion strategies
✅ Track and measure key marketing KPIs, leveraging data to optimize campaigns and performance
🎯 Required Qualifications
Education: Not specified
Experience: 4+ years in B2B SaaS marketing, with a focus on lead generation, acquisition, and conversion
Skills:
- Proficiency in marketing automation tools (HubSpot, Marketo, ActiveCampaign, etc.)
- Strong understanding of SEO best practices and content marketing
- Experience managing PPC campaigns (Google Ads, LinkedIn, Facebook)
- Data analysis and performance marketing optimization
- Sales enablement and lead nurturing expertise
- Excellent communication and storytelling abilities
- Self-motivated with ability to work autonomously in a remote environment
- English language fluency
ASSUMPTION: While no specific education requirements were listed, the technical nature of the role and required experience suggests that a bachelor's degree in marketing, business, or related field would be common for qualified candidates.
💰 Compensation & Benefits
Salary Range: Market-based compensation aligned with experience and skills
Benefits:
- 100% remote work flexibility
- Custom equipment selection
- Generous learning & development budget
- Bi-annual All Star rewards program
- BitWarden account for password security
- Charity initiatives
- Annual kick-off event in Bilbao
- Stock option opportunities for high performers
- Deel benefits package (discounts on VPNs, memberships, services)
ASSUMPTION: While no specific salary range is provided, the company states they will "match your expectations" if your "ability and experience justifies it," suggesting competitive compensation aligned with market rates for Growth Marketing Manager roles in the SaaS industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: Fast-growing web data extraction technology provider serving thousands of global clients across e-commerce, real estate, finance, and AI sectors
Company Size: Small team of 20 professionals
Company Stage: Growth-stage startup founded in 2021, competing against larger industry players
ASSUMPTION: While exact revenue figures aren't mentioned, the company describes itself as one of "the fastest-growing startups in Europe" with clients across multiple industries, suggesting they're in a rapid growth phase with an established product-market fit.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to senior leadership, with close collaboration with sales, product teams, and executive leadership
Team Size/Composition: Working within a small, agile team of 20 total employees
Growth Opportunities: Potential for significant professional development and advancement in a high-growth startup environment with opportunities for equity participation
ASSUMPTION: Based on the 4+ years experience requirement and strategic nature of the role, this appears to be a mid to senior-level position. The reporting structure isn't explicitly defined, but the collaborative nature described suggests working closely with leadership in a flat organization.
🌍 Location & Work Environment
Office Type: 100% remote
Geographic Context: Company originated in Bilbao, Spain (Basque country), but hires globally with no location restrictions
Work Schedule: Flexible schedule emphasizing results and efficiency over traditional work hours
Regional Considerations: Company operates with English as its primary language regardless of employee location
ASSUMPTION: While specific work hours aren't mentioned, the emphasis on the Pareto principle (80/20 rule) and efficiency suggests a results-oriented culture rather than strict time tracking.
💼 Interview & Application Insights
Typical Process: Likely includes initial application screening, technical marketing assessment, and cultural fit evaluation with key team members
Key Assessment Areas: Growth marketing expertise, analytical abilities, autonomous work style, communication skills, and alignment with company values
Application Tips: Highlight measurable marketing results, demonstrate data-driven decision making, and showcase experience with marketing automation tools
ATS Keywords: Growth marketing, demand generation, B2B SaaS, marketing automation, lead nurturing, SEO, content strategy, PPC, performance marketing, data analytics, conversion optimization, funnel optimization
ASSUMPTION: The interview process details aren't explicitly mentioned, but based on the company size, remote nature, and emphasis on efficiency, candidates can expect a streamlined but thorough evaluation of both technical skills and cultural alignment.
🛠️ Tools & Technologies
Marketing automation platforms (HubSpot, Marketo, ActiveCampaign), PPC advertising platforms (Google Ads, LinkedIn, Facebook), SEO tools, email marketing systems, analytics and reporting tools, CRM systems, and documentation tools for remote collaboration
ASSUMPTION: While specific technologies beyond marketing automation platforms aren't explicitly named, the role responsibilities suggest familiarity with standard growth marketing technology stack would be expected.
👔 Cultural Fit Considerations
Company Values: Ownership, Dedication, Impact, Transparency, and Agility
Work Style: Fast-paced, autonomous, results-oriented, with emphasis on documentation, feedback, and efficiency (Pareto principle)
Self-Assessment: Consider if you thrive in environments that:
- Value ownership and initiative above defined processes
- Expect high performance with minimal supervision
- Move quickly with constant learning and adaptation
- Require thorough documentation for remote collaboration
- Encourage direct feedback and strong opinions
- Follow the Pareto principle (80/20 rule) for efficiency
⚠️ Potential Challenges
The job listing candidly outlines several potential challenges:
- Small team competing against much larger competitors requires high individual output
- Fully remote work necessitates more documentation and structured communication
- Culture of direct feedback may be uncomfortable for some
- Startup environment with evolving processes and occasional unpredictability
- High expectations for performance with "nowhere to hide"
ASSUMPTION: The company is unusually transparent about potential challenges, suggesting they prioritize finding candidates who are realistic about the work environment and prepared for these specific aspects.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from traditional marketing positions in several ways:
- More hands-on execution compared to similar roles at larger companies
- Broader scope of responsibilities across the entire marketing funnel
- Greater autonomy and decision-making authority than typically found at this level
- Higher emphasis on measurable growth outcomes rather than brand building
- Stronger collaboration with sales and product teams in a small company environment
ASSUMPTION: This comparison is based on standard patterns in startup vs. enterprise marketing roles and the specific details mentioned in the job description.
📝 Sample Projects
Someone in this role might work on:
- Designing and launching multi-channel lead generation campaigns with clear attribution models
- Building automated email nurture sequences that increase MQL to SQL conversion rates
- Optimizing paid media spending across platforms to reduce cost per qualified lead
- Developing SEO-driven content strategies to increase organic traffic from target industries
- Creating segmented remarketing campaigns to re-engage website visitors
- Establishing a lead scoring system aligned with sales qualification criteria
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives in B2B SaaS companies.
❓ Key Questions to Ask During Interview
- What are the most important growth metrics you're looking to impact in the next 6-12 months?
- How closely aligned are the marketing and sales teams, and what processes are in place for lead handoff?
- Which marketing channels have been most effective for ZenRows so far, and which areas have untapped potential?
- How does the company balance the Pareto principle with quality standards?
- What does success look like for this role in the first 90 days and first year?
- How does ZenRows approach testing and validating new marketing channels or strategies?
ASSUMPTION: These questions are suggested based on the growth marketing focus and company culture described, and should be adapted based on specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your application: Tailor your resume to include keywords mentioned in the qualifications section, with particular emphasis on growth marketing, demand generation, and B2B SaaS experience.
- Quantify your achievements: Given ZenRows' emphasis on results and efficiency, highlight specific metrics and outcomes from your previous marketing roles.
- Research the company: Visit ZenRows' website (https://www.zenrows.com) to understand their product offering, target market, and competitive positioning.
- Prepare for cultural alignment: Be ready to demonstrate how you embody their values of Ownership, Dedication, Impact, Transparency, and Agility with specific examples.
- Application logistics: Visit https://www.zenrows.com/careers to submit your application through their official careers page.
- Portfolio preparation: Consider preparing examples of marketing campaigns you've led with clear metrics and results to share during interviews.