📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: OnlineSales.ai
🔹 Location: India
🔹 Job Type: Full-time (ASSUMPTION: Based on the comprehensive responsibilities and qualifications listed, this appears to be a full-time position)
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
OnlineSales.ai is seeking a Growth Marketing Manager to drive their enterprise SaaS business expansion. This role will orchestrate comprehensive digital marketing strategies focused on user acquisition, engagement, and retention for their Retail Media Operating System. Working at the intersection of marketing and product teams, you'll optimize online presence and lead generation to support the company's global growth ambitions.
📋 Key Responsibilities
- ✅ Develop and execute targeted demand generation strategies for enterprise tech markets, with focus on lead acquisition and conversion
- ✅ Conduct market research and competitive analysis to identify growth opportunities and industry trends
- ✅ Create and implement integrated marketing campaigns across multiple channels
- ✅ Utilize marketing automation tools and CRM systems to design effective lead nurturing workflows
- ✅ Collaborate with content teams to produce compelling assets (ebooks, webinars, blog posts) addressing industry pain points
- ✅ Implement A/B testing and analyze campaign performance metrics for continuous optimization
- ✅ Work closely with sales teams to facilitate smooth lead handoffs and improve conversion rates
- ✅ Maintain and enhance marketing databases, ensuring data accuracy and regulatory compliance
- ✅ Monitor market trends and customer insights to inform proactive marketing initiatives
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 5+ years in demand generation or similar roles within enterprise tech or SaaS
Skills:
- Proven track record in executing successful demand generation campaigns (preferably in US & EU B2B markets)
- Proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Deep understanding of B2B inbound marketing principles and lead nurturing
- Strong analytical skills and data-driven decision making
- Excellent written and verbal communication
- Ability to thrive in fast-paced environments
- Creative problem-solving and adaptability
- Expertise in digital marketing channels and analytics tools
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on the senior nature of this role (5+ years experience required) in a funded SaaS startup in India, compensation is likely competitive within the Indian tech market for similar growth marketing positions. Enterprise SaaS companies in India typically offer comprehensive benefits packages that may include health insurance, stock options, and professional development opportunities.
📌 Applicant Insights
🔍 Company Context
Industry Position: OnlineSales.ai is an Enterprise B2B SaaS company providing a Retail Media Operating System that helps retailers boost profitability by 7% of sales. Their platform enables retailers to activate and engage brands through omni-channel media buying experiences, advanced targeting, analytics, and improved ROAS.
Company Size: Not specified
Company Stage: Growth-stage startup founded by ex-Amazon ad-tech experts, based in Pune, India with global expansion plans
ASSUMPTION: Based on the description as an "Enterprise B2B SaaS startup" with Tier 1 retailers as clients and aspirations for 10x growth, the company appears to be in scale-up phase, likely with substantial funding to support its growth trajectory.
📊 Role Analysis
Career Level: Senior individual contributor
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant potential for growth in a scaling startup environment with global expansion plans
ASSUMPTION: Given the seniority level and breadth of responsibilities, this role likely reports to a Head of Marketing or CMO and may have direct management responsibilities for junior team members, though team structure is not explicitly stated. The company's expressed ambitions for 10x growth suggest advancement opportunities for high performers.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Based in Pune, India - a major tech hub often referred to as the "Oxford of the East" with a vibrant startup ecosystem and lower cost of living compared to Mumbai or Bangalore
Work Schedule: Not specified
Regional Considerations: The role specifically mentions experience in US & EU B2B markets, suggesting cross-cultural work despite being based in India
ASSUMPTION: Given the startup culture emphasized and the absence of remote work specification, this position likely requires at least partial in-office presence at their Pune headquarters. The company describes itself as "working hard and playing hard" suggesting an intensive but rewarding work environment.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at enterprise SaaS companies, expect multiple interview rounds potentially including:
- Initial HR/recruiter screening
- Marketing leadership interview
- Cross-functional interviews (sales, product)
- Possible marketing strategy presentation or case study
- Final executive round
Key Assessment Areas:
- Demonstrated success in B2B demand generation
- Understanding of enterprise sales cycles and lead nurturing
- Data analytics capabilities and ROI measurement
- Strategic thinking and campaign planning
- Cross-functional collaboration abilities
Application Tips:
- Highlight specific B2B campaign metrics and results
- Showcase experience with marketing technology stack
- Demonstrate understanding of retail media and ad-tech landscapes
- Emphasize experience with US & EU markets if applicable
- Prepare examples of data-driven marketing decisions
ATS Keywords: demand generation, B2B marketing, SaaS marketing, marketing automation, lead nurturing, Marketo, HubSpot, Salesforce, campaign optimization, A/B testing, data analytics, retail media, enterprise tech
ASSUMPTION: These insights are based on standard industry practices for similar roles at enterprise SaaS companies and may vary based on OnlineSales.ai's specific hiring processes.
🛠️ Tools & Technologies
- Marketing automation platforms (specifically mentioned: Marketo, HubSpot)
- CRM systems (specifically mentioned: Salesforce)
- Digital analytics tools
- A/B testing platforms
- Content management systems
- Email marketing tools
- Lead scoring and qualification systems
ASSUMPTION: While only Marketo, HubSpot, and Salesforce are explicitly mentioned, proficiency with analytics platforms, campaign management tools, and content marketing systems would be standard expectations for this role.
👔 Cultural Fit Considerations
Company Values: The job listing emphasizes several cultural aspects:
- "Startup-y" mindset - scrappy, nimble, solving problems with constrained resources
- Problem-solving orientation
- Autonomy and empowerment
- Balance of hard work and fun
- Innovation and creativity
- Quirky and engaging workplace environment
Work Style: Fast-paced, autonomous, results-oriented, collaborative across functions, and adaptable to change
Self-Assessment:
- Do you thrive in environments with limited resources but high expectations?
- Are you comfortable with ambiguity and rapid change?
- Do you enjoy balancing analytical thinking with creative problem-solving?
- Can you drive initiatives forward with minimal supervision?
- Are you passionate about marketing technology and retail innovation?
⚠️ Potential Challenges
- Balancing global market targeting (US & EU) while based in India may require unusual working hours
- Startup environment with "constrained resources" suggests doing more with less
- Expectation to drive significant growth as part of company's 10x expansion ambitions
- Broad responsibilities spanning multiple marketing functions and channels
- Operating in a complex B2B environment with enterprise sales cycles
ASSUMPTION: These potential challenges are inferred from the job description and typical startup growth marketing roles. The actual intensity of these factors would vary based on the company's specific situation.
📈 Similar Roles Comparison
This Growth Marketing Manager role at OnlineSales.ai differs from similar positions in several ways:
- vs. Traditional Marketing Manager: Heavier emphasis on data analytics, technical marketing platforms, and measurable growth metrics
- vs. Consumer Marketing: Focus on B2B enterprise client acquisition with longer, more complex sales cycles
- vs. Demand Generation Specialist: Broader scope including strategy development and cross-functional collaboration
- vs. Growth Marketing at B2C startups: Enterprise focus with emphasis on lead quality over pure volume
- vs. Marketing Manager at established companies: More autonomy, faster execution, and likely broader responsibilities
ASSUMPTION: This comparison is based on standard industry patterns for similar roles and the specific context provided in the job posting.
📝 Sample Projects
Based on the responsibilities described, you might work on projects such as:
- Designing an integrated demand generation campaign targeting retail CMOs in the US market
- Implementing a lead scoring and qualification system to improve sales conversion rates
- Creating a marketing automation workflow for nurturing enterprise prospects through a 3-6 month sales cycle
- Producing a thought leadership webinar series on the future of retail media monetization
- Developing a competitive intelligence dashboard to track market positioning against other retail media platforms
- Optimizing the company's digital marketing funnel through A/B testing and conversion rate optimization
ASSUMPTION: These project examples are illustrative based on the listed responsibilities and the company's focus on retail media technology.
❓ Key Questions to Ask During Interview
- How do you measure success for the Growth Marketing function, and what specific KPIs would I be accountable for?
- What are the biggest challenges the company faces in expanding in the US and EU markets, and how is marketing expected to address them?
- Can you share more about the current marketing technology stack and any plans to evolve it?
- How does the marketing team collaborate with product and sales teams throughout the customer journey?
- What does the typical sales cycle look like for your enterprise clients, and how does marketing support different stages?
- How would you describe the balance between strategic planning and tactical execution in this role?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight relevant B2B marketing experience, particularly demand generation, marketing automation, and analytical skills
- Prepare a portfolio of marketing campaigns you've led, including specific metrics and results achieved
- Research OnlineSales.ai thoroughly, including their product offerings, target market, and competitors in the retail media space
- Optimize your LinkedIn profile with keywords like "demand generation," "enterprise SaaS marketing," and "B2B marketing"
- Connect with current employees at OnlineSales.ai on LinkedIn to gain additional insights about the company culture
- Prepare specific examples that demonstrate your ability to drive growth in previous roles, focusing on quantifiable results
- Develop a brief "marketing strategy framework" to articulate your approach to demand generation if asked during interviews