S

Growth Marketing Manager

ShopBack
Full-time
On-site
Austin, Texas, United States
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Marketing Manager

๐Ÿ”น Company: ShopBack

๐Ÿ”น Location: Austin, Texas, United States

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

ShopBack is seeking a Growth Marketing Manager to drive customer acquisition, growth, and campaign execution in their Austin, Texas location. As part of their expansion following their European market debut, this role will be instrumental in developing and implementing marketing strategies across multiple channels to drive user growth and retention. The position requires collaboration with both local teams and regional stakeholders to achieve ambitious business goals for the leading shopping, rewards, and payments platform in Asia-Pacific.

ASSUMPTION: Based on the description mentioning both local teams and regional stakeholders, this role likely has both local (US-focused) responsibilities while also aligning with the company's broader regional/global strategy.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and execute high-ROI marketing strategies across multiple channels (CRM, social media, partnerships, digital marketing, content, influencers)
  • โœ… Oversee user development funnels for existing and new business initiatives
  • โœ… Analyze data to derive actionable insights and recommend optimization initiatives
  • โœ… Monitor and evaluate campaign outcomes, providing detailed performance reports to stakeholders
  • โœ… Manage marketing budgets with accurate ROI forecasting and strategic investment allocation

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 4-8 years in performance marketing strategy and team management, preferably in eCommerce, payments, B2C marketing, social media, or start-ups

Skills:

  • Proven ability to design and execute impactful, creative marketing campaigns
  • Strategic problem-solving and structured thinking
  • Data analysis expertise (both quantitative and qualitative)
  • Budget management and commercial decision-making skills
  • Strong leadership and team management abilities
  • Outstanding interpersonal and communication skills
  • Creative thinking for campaign development and process improvement

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Career progression opportunities
  • Competitive performance-based compensation
  • Work-From-Anywhere policy
  • Collaborative and open feedback culture

Industry Comparison: Not specified

ASSUMPTION: While specific salary figures aren't provided, the mention of "competitive compensation" suggests the role is likely compensated at or above market rates for Growth Marketing Managers in Austin, Texas. According to industry standards, similar roles in this location typically range from $85,000-$130,000 depending on experience.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific with 45 million shoppers across 12 markets, powering over half a million transactions daily for 20,000 partners.

Company Size: Not explicitly stated, but operates at scale across multiple international markets

Company Stage: Growth-stage company founded in 2014, recently expanded into European markets

ASSUMPTION: Based on the mention of 45 million users and operations across 12 markets, ShopBack appears to be a well-established growth-stage company with significant market penetration in Asia-Pacific and emerging presence in Europe.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level (based on 4-8 years experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: The listing explicitly mentions "career progression paths and opportunities to take on greater challenges"

ASSUMPTION: Given the emphasis on leadership and team management experience, this role likely involves managing a marketing team or coordinating with cross-functional teams. The position appears to be a strategic role with significant autonomy and decision-making authority.


๐ŸŒ Location & Work Environment

Office Type: Flexible with "Work-From-Anywhere benefit"

Geographic Context: Austin is a rapidly growing tech hub in Texas with a vibrant startup ecosystem and lower cost of living compared to coastal tech centers

Work Schedule: Not specified

Regional Considerations: Austin offers a blend of tech industry opportunities with Texas lifestyle benefits including no state income tax

ASSUMPTION: The mention of "Work-From-Anywhere benefit" suggests a flexible or hybrid work arrangement that prioritizes results over physical presence. This aligns with contemporary tech company practices, especially for marketing roles that can often be performed remotely.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For marketing leadership positions at tech companies like ShopBack, candidates typically undergo initial screening, marketing strategy assessment, panel interviews with stakeholders, and possibly a presentation of marketing ideas

Key Assessment Areas: Strategic thinking, data analysis capabilities, leadership approach, creative marketing vision, and alignment with company values (especially their "ShopBackers' DNA")

Application Tips: Highlight quantifiable marketing results, team leadership examples, and experience with multiple marketing channels. Demonstrate understanding of eCommerce and rewards platforms

ATS Keywords: growth marketing, performance marketing, user acquisition, ROI optimization, marketing strategy, CRM, social media marketing, digital marketing, campaign management, data analysis, budget management

ASSUMPTION: These interview insights are based on standard practices for growth marketing roles in tech companies and may vary based on ShopBack's specific hiring process.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, growth marketing managers in this industry typically work with:

  • Marketing automation platforms (HubSpot, Marketo)
  • CRM systems (Salesforce, HubSpot)
  • Analytics tools (Google Analytics, Mixpanel, Amplitude)
  • Social media management platforms
  • Digital advertising platforms (Google Ads, Facebook Ads Manager)
  • Email marketing tools
  • Marketing attribution software

ASSUMPTION: These tools represent industry standards for growth marketing positions but aren't explicitly mentioned in the job listing. Specific tools may vary based on ShopBack's marketing technology stack.


๐Ÿ‘” Cultural Fit Considerations

Company Values: ShopBack explicitly outlines their "ShopBackers' DNA" as:

  • Grit - Tackling challenges head-on
  • Hunger - Valuing hard work and relentless drive
  • Speed - Moving fast with bias for action
  • Impact - Focus on results and best possible outcomes
  • Growth - Embracing continuous learning and improvement

Work Style: Fast-paced, results-oriented, collaborative with "candid, open, and collaborative culture where feedback is valued"

Self-Assessment: Candidates should consider:

  • Do I thrive in fast-moving environments with emphasis on results?
  • Am I comfortable with direct feedback and continuous improvement?
  • Do I have the "hunger" and "grit" to tackle complex challenges in a growing company?
  • Can I balance strategic thinking with execution-focused initiatives?

โš ๏ธ Potential Challenges

  • Managing marketing initiatives across multiple regions with potential cultural differences
  • Balancing local (US) market needs with broader company strategy
  • The fast-paced environment ("Speed" as part of company DNA) may require quick adaptation
  • Wide range of responsibilities spanning multiple marketing channels
  • Position may require collaboration across time zones given ShopBack's Asia-Pacific headquarters

ASSUMPTION: These challenges are inferred from the company's international presence, emphasis on speed, and the broad scope of marketing channels mentioned. Individual experiences may vary based on specific team structure and priorities.


๐Ÿ“ˆ Similar Roles Comparison

This Growth Marketing Manager role at ShopBack differs from similar positions in several ways:

  • Broader than typical Performance Marketing roles: Includes not just acquisition but also retention and growth initiatives
  • More strategic than Campaign Manager positions: Involves strategy development, not just execution
  • International scope: Requires collaboration with regional stakeholders, unlike many US-based marketing roles
  • Leadership component: Explicitly requires team management experience, suggesting supervisory responsibilities

ASSUMPTION: This comparison is based on standard industry role definitions and may vary based on ShopBack's specific organizational structure.


๐Ÿ“ Sample Projects

Based on the listed responsibilities, someone in this role might work on:

  • Designing and implementing a multi-channel user acquisition strategy to support ShopBack's US market growth
  • Developing retention campaigns to increase user engagement and reduce churn
  • Creating a data-driven approach to marketing budget allocation across channels based on ROI analysis
  • Building reporting frameworks to effectively communicate marketing impact to stakeholders
  • Optimizing user development funnels to improve conversion rates for new business initiatives

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common projects for growth marketing roles in similar companies.


โ“ Key Questions to Ask During Interview

  1. What are the current priorities for ShopBack's growth in the US market, and how does this role contribute to those objectives?
  2. How does the marketing team collaborate with other departments, particularly product and analytics teams?
  3. What marketing channels have been most effective for ShopBack so far, and which areas present the greatest opportunity for optimization?
  4. How does ShopBack measure marketing success beyond traditional acquisition metrics?
  5. What are the main challenges facing ShopBack's marketing efforts in the US compared to established APAC markets?
  6. How would you describe the balance between autonomy and collaboration in this role?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume: Emphasize experience with multiple marketing channels, quantifiable results, and team leadership
  2. Prepare your portfolio: Collect examples of successful marketing campaigns you've led, particularly those showing measurable ROI
  3. Research ShopBack: Understand their business model, competitors, and recent growth initiatives
  4. Optimize your LinkedIn: Ensure your profile includes relevant keywords like "growth marketing," "user acquisition," and "marketing strategy"
  5. Prepare for data-focused interviews: Be ready to discuss how you've used data to inform marketing decisions
  6. Connect with current employees: If possible, seek insights from current ShopBack team members about the company culture

For ATS optimization, ensure your application materials include key terms from the job posting: growth marketing, user acquisition, CRM, social media, partnerships, digital marketing, content, influencers, data analysis, and budget management.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.