🔹 Job Title: Growth Marketing Manager
🔹 Company: Contrarian Thinking
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: 🚀 Growth Marketing
Contrarian Thinking is seeking an analytical, results-oriented Growth Marketing Manager to drive revenue growth through strategic funnel optimization, marketing automation, and data-driven decision making. This role serves as the bridge between marketing and sales, focusing on converting the company's large audience into customers for their educational products aimed at small business ownership. As a key member of the growing digital education and media startup, you'll be responsible for implementing systems that drive measurable growth in both customer acquisition and revenue while supporting the company's mission to help 1 million people become financially free.
Education: Not specified
Experience: 5+ years of experience in growth marketing or revenue operations, with a proven track record of improving conversion rates
Skills:
ASSUMPTION: While no formal education requirements are mentioned, the specialized nature of this role typically requires at least a bachelor's degree in marketing, business, or a related field, though equivalent practical experience may be sufficient.
Salary Range: $110,000-$140,000 base + results-based performance bonus
Benefits:
Industry Comparison: This compensation package is competitive for growth marketing management roles in the Austin tech market, with the base salary range falling at or slightly above the median for similar positions at digital education/content companies. The comprehensive benefits package with day-one coverage adds significant value to the total compensation.
Industry Position: Contrarian Thinking is a digital education and media startup focused on teaching financial freedom through small business ownership. Their audience includes over 800,000 newsletter subscribers and 8 million followers across social platforms, with a highly engaged community of 3,000+ business owners.
Company Size: Growing startup with at least a 12-person sales team
Company Stage: Growth stage - launched in 2020 and has rapidly built a large audience while developing multiple revenue streams including courses, community memberships, and investment opportunities
ASSUMPTION: Based on the mention of an 8 million follower base, 800,000 newsletter subscribers, and 3,000+ community members, the company appears to be a well-established startup in growth phase, likely with 20-50 employees total (based on the mention of a 12-person sales team and typical organizational structures).
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated, but likely reports to a Head of Marketing, CMO, or directly to the founder in a startup environment
Team Size/Composition: Will work closely with the 12-person sales team and coordinate with external paid media agency
Growth Opportunities: Potential growth into senior marketing leadership as the company continues to scale, with opportunities to impact company strategy and gain experience across the full marketing funnel
ASSUMPTION: Given the 5+ years experience requirement and the significant responsibility over revenue operations, this appears to be a mid to senior-level individual contributor role with potential to grow into a leadership position as the company expands.
Office Type: Hybrid - requires regular in-office collaboration
Geographic Context: Austin is a thriving tech hub with a growing startup ecosystem and reasonable cost of living compared to coastal tech centers. The city offers a vibrant culture, no state income tax, and a strong talent pool.
Work Schedule: Standard full-time schedule with flexibility implied by the unlimited PTO policy
Regional Considerations: Applicants must reside within a 1-hour drive of Austin, Texas to be considered. Austin's traffic can be challenging, so proximity to the office location may be an important consideration.
Typical Process: For this type of role, expect an initial screening call with HR or a recruiter, followed by a more technical interview with the marketing team lead or hiring manager. Later stages likely include a presentation of past growth results or a case study exercise, and final interviews with leadership team members including potentially the founder, Codie Sanchez.
Key Assessment Areas: Expect to be evaluated on your track record of measurable growth results, analytical capabilities, technical marketing knowledge, systems thinking, and alignment with the company's "Contrarian Creed" values.
Application Tips: Emphasize quantifiable growth metrics from previous roles, demonstrate experience with similar funnel optimization, and highlight your ability to translate marketing activities into revenue. Prepare examples that showcase your analytical approach to solving conversion problems.
ATS Keywords: growth marketing, funnel optimization, revenue operations, conversion rate optimization, HubSpot, lead scoring, marketing automation, attribution modeling, B2C marketing, sales enablement
ASSUMPTION: These interview insights are based on standard practices for growth marketing roles at similar-stage companies and are not explicitly stated in the job description.
ASSUMPTION: While HubSpot and WordPress are explicitly mentioned, other tools are industry-standard assumptions based on the responsibilities described. The role likely involves additional marketing technology not specifically listed, such as Google Analytics, Google Tag Manager, and A/B testing platforms.
Company Values: The company operates by the "Contrarian Creed," which emphasizes action over talk, integrity, high standards, independent thinking, results-orientation, and embracing uniqueness. Key principles include:
Work Style: Results-driven, entrepreneurial, and fast-paced. The company values people who take ownership, solve problems independently, and focus relentlessly on impact rather than activity.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: These challenges are inferred based on the role description and typical challenges in growth marketing positions, particularly in startup environments.
This Growth Marketing Manager role differs from traditional digital marketing positions by its heavier focus on revenue operations and conversion optimization rather than top-of-funnel acquisition. Compared to similar roles:
ASSUMPTION: This comparison is based on standard industry roles and responsibilities in the digital marketing space.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical growth marketing initiatives.
ASSUMPTION: These questions are suggestions based on the role type and company information provided and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.