🔹 Job Title: Growth Marketing Manager
🔹 Company: ShopBack
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
ShopBack, Asia-Pacific's leading shopping, rewards, and payments platform, is expanding into Europe and seeking a Growth Marketing Manager to drive customer acquisition strategies, retention initiatives, and marketing campaigns in the French market. This role will be crucial in establishing and growing ShopBack's presence in Europe, working at the intersection of eCommerce, cashback rewards, and digital marketing.
ASSUMPTION: Based on the context of ShopBack's recent debut in the European market and the job being located in Paris, this role appears focused on helping establish and grow the company's presence in France/Europe.
ASSUMPTION: The responsibility of collaborating with local and regional teams is implied but not explicitly listed under a specific section. Given the company's multi-market presence and the role being in a new European market, this would be an integral part of the role.
Education: Not specified
Experience: 4-8 years in performance marketing strategy and team management, preferably in eCommerce, payments, B2C marketing, social media, or startups
Skills:
ASSUMPTION: While no specific educational requirements are mentioned, roles at this level typically require at least a bachelor's degree in Marketing, Business, or a related field, though ShopBack appears to value experience and demonstrated skills over formal education credentials.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: While the exact salary isn't provided, growth marketing manager roles in Paris for technology companies typically range from €55,000-€80,000 annually depending on experience level, with performance bonuses being common in the industry.
Industry Position: ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific with 45 million shoppers across 12 markets, processing over 500,000 transactions daily for 20,000 partner merchants.
Company Size: Not specified, but appears to be a substantial scale-up company given their user base and transaction volume
Company Stage: Growth stage company expanding internationally after established success in Asia-Pacific markets
ASSUMPTION: Based on the company's founding in 2014, significant user base (45 million), and recent expansion to Europe, ShopBack appears to be a well-funded growth-stage company, likely with several hundred employees across its markets.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Clear career progression paths mentioned with opportunities to take on greater challenges
ASSUMPTION: Given the experience requirements (4-8 years) and the nature of the responsibilities, this appears to be a mid to senior-level position, likely reporting to a Country Manager, Marketing Director, or similar senior leadership role. The position likely involves managing a small team or having direct reports, as team management skills are listed as required.
Office Type: Hybrid/flexible, with Work-From-Anywhere benefits mentioned
Geographic Context: Paris is a major European business hub with a growing tech ecosystem. The city offers excellent infrastructure, cultural richness, and access to a diverse talent pool.
Work Schedule: Not specified
Regional Considerations: As ShopBack's European market entry is recent, this role likely involves establishing new partnerships and adapting existing strategies to the French market, which has unique consumer behaviors and eCommerce preferences compared to Asian markets.
ASSUMPTION: Based on the mention of "Work-From-Anywhere benefit," ShopBack appears to offer flexibility in work location while maintaining a Paris base. The startup-like culture mentioned suggests a dynamic, potentially fast-paced environment with emphasis on results rather than strict scheduling.
Typical Process: For growth marketing roles at international tech companies, interview processes typically include initial screening, marketing strategy assessment, data analysis exercise, and cultural fit interviews with team members and leadership.
Key Assessment Areas: Strategic thinking, campaign execution experience, analytical capabilities, leadership skills, adaptability to new markets, and cultural alignment with ShopBack's values (especially Grit, Hunger, Speed, Impact, and Growth).
Application Tips: Highlight measurable marketing achievements, experience with multi-channel campaigns, data-driven decision making, and any experience with international markets or cashback/loyalty programs.
ATS Keywords: performance marketing, user acquisition, ROI optimization, growth strategy, CRM, social media marketing, digital marketing, eCommerce, data analysis, marketing budget management, campaign performance
ASSUMPTION: These insights are based on industry standards for similar growth marketing roles in tech companies. ShopBack's specific interview process may vary, though their emphasis on performance and results suggests they'll focus heavily on proven achievements and data-driven examples.
While not explicitly mentioned, growth marketing managers typically work with:
ASSUMPTION: These tools are industry-standard for growth marketing roles and not explicitly mentioned in the job description. Specific tools may vary based on ShopBack's marketing technology stack.
Company Values: ShopBack explicitly emphasizes five core values:
Work Style: The company culture appears fast-paced, emphasizing initiative, action-orientation, and collaboration. References to "startup spirit" suggest an entrepreneurial environment despite the company's established position.
Self-Assessment: Candidates should consider:
ASSUMPTION: The emphasis on "startup spirit" combined with the explicit company values suggests ShopBack maintains an entrepreneurial culture even as it scales, with particular emphasis on speed, results, and adaptability.
ASSUMPTION: These potential challenges are inferred from the job description context, particularly ShopBack's recent European expansion and the emphasis on high performance. The actual challenges may vary depending on the company's specific European market entry strategy and team structure.
This Growth Marketing Manager role at ShopBack differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns and typical role definitions in the tech/eCommerce space.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based strictly on the responsibilities outlined in the job description and the context of ShopBack's European expansion.
ASSUMPTION: These questions are suggested based on the growth marketing role type and ShopBack's specific context. They should be adapted based on the interview stage and specific interests of the candidate.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.