🔹 Job Title: Growth Marketing Lead
🔹 Company: Headway
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Growth Marketing Lead at Headway, you'll play a pivotal role in revolutionizing mental healthcare accessibility by developing and executing growth strategies with a focus on affiliate marketing. You'll build new growth channels from scratch (0 to 1), launch high-velocity experiments, and create tactics to engage and expand Headway's user base, directly contributing to the company's mission of making mental healthcare accessible to everyone.
ASSUMPTION: Based on the job description mentioning "0 to 1 builder" and emphasis on launching new initiatives, this role involves creating new marketing channels rather than just managing existing ones.
Education: Not specified
Experience: 4-6+ years as a growth marketer or builder/operator in high-growth environments
Skills:
ASSUMPTION: While no specific educational requirements are mentioned, the seniority of the role and technical skills required suggest that a bachelor's degree or equivalent experience in marketing, business, or a related field would likely be expected.
Salary Range: Location-dependent structure
Additional Compensation: Discretionary bonuses and/or commission
Benefits:
Industry Comparison: The compensation package is competitive for growth marketing leadership roles in the healthtech sector, with the tiered location-based salary structure reflecting market rates across different cost-of-living areas.
ASSUMPTION: The compensation appears to be at or above industry average based on the comprehensive benefits package, equity offering, and the company's Series D funding status, which typically indicates competitive compensation to attract top talent.
Industry Position: Headway is a Series D healthtech company building a new mental healthcare system that makes therapy more accessible by enabling providers to accept insurance. They've created a national network of over 45,000 mental healthcare providers across all 50 states who have served over 1 million patients.
Company Size: Not explicitly stated, but with a network of 45,000 providers and having raised $325M in funding, the company is likely in the mid-size range with substantial growth trajectory.
Company Stage: Series D growth-stage startup with over $325 million in funding from prestigious investors including a16z, Accel, GV, Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
ASSUMPTION: Based on the funding amount, provider network size, and Series D status, Headway is likely a rapidly scaling company with substantial resources dedicated to growth while still maintaining startup culture and operations.
Career Level: Senior/Lead level position requiring 4-6+ years of experience
Reporting Structure: Not specified, but likely reports to a Director or VP of Marketing/Growth based on the seniority and scope.
Team Size/Composition: The listing mentions working with cross-functional teams, suggesting collaborative work across departments.
Growth Opportunities: As part of a Series D company with substantial funding, there are likely opportunities for career advancement as the company scales. The role involves building new marketing channels from scratch, providing valuable experience that translates to future leadership positions.
ASSUMPTION: Given the emphasis on building new initiatives and ownership of end-to-end strategies, this appears to be a high-visibility role that could lead to Director-level opportunities as the company continues to grow.
Office Type: Remote across the US with optional offices in New York City and San Francisco
Geographic Context: Nationwide position with location-based salary tiers accounting for cost of living differences
Work Schedule: Not explicitly stated, likely standard full-time hours with potential flexibility given the remote nature
Regional Considerations: Headway operates across all 50 states, so the role may involve consideration of regional healthcare systems and insurance differences across markets
ASSUMPTION: The remote-first approach with optional offices suggests a flexible work environment with an emphasis on results rather than physical presence. The work-from-home stipend indicates long-term commitment to remote work options.
Typical Process: For a growth marketing leadership role at a Series D healthtech company, candidates can typically expect:
Key Assessment Areas:
Application Tips:
ATS Keywords: growth marketing, affiliate marketing, partnerships, customer acquisition, growth strategy, experimentation, data-driven, analytics, customer insights, segmentation, multi-channel, campaign optimization, healthcare marketing
ASSUMPTION: These insights are based on typical hiring practices for growth marketing roles at venture-backed healthtech companies and may vary based on Headway's specific hiring processes.
ASSUMPTION: While specific tools aren't mentioned in the listing, these represent industry-standard technologies typically used in growth marketing roles focused on affiliate programs and performance marketing.
Company Values: The listing emphasizes Headway's mission to make mental healthcare accessible to everyone, suggesting a values-driven organization focused on healthcare equity and impact.
Work Style: Fast-paced, entrepreneurial environment that values end-to-end ownership, data-driven decision making, and cross-functional collaboration. The role requires comfort with experimentation and iteration.
Self-Assessment: Candidates should consider:
ASSUMPTION: Based on the mission statement, funding stage, and job description language, Headway appears to value innovation, impact, and ownership while maintaining a mission-driven approach to healthcare transformation.
ASSUMPTION: These potential challenges are inferred based on the nature of the role, company stage, and industry, and should be considered as discussion points rather than definitive aspects of the position.
The Growth Marketing Lead role at Headway shares similarities with:
What distinguishes this role is the combination of affiliate marketing expertise, strategic ownership, and the context of a healthtech marketplace focused on provider acquisition and engagement.
ASSUMPTION: This comparison is based on standard industry role structures and may vary based on Headway's specific organizational design.
ASSUMPTION: These project examples are based on the responsibilities outlined in the job description and represent likely initiatives for the role rather than confirmed projects.
ASSUMPTION: These questions are suggested based on the role description and common considerations for growth marketing leadership positions and should be adapted to match the candidate's specific interests and the flow of the interview.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
When applying through Headway's ATS, ensure your resume includes the key terms mentioned above, and directly address the qualifications in your cover letter with specific examples that demonstrate your expertise in growth marketing and affiliate program development.