📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Oso
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketer at Oso, you'll play a pivotal role in expanding the company's reach within the authorization software market. You'll be responsible for growing the marketing funnel to help Oso become the go-to solution for authorization needs among developers worldwide. Working directly with the cofounder/CEO, you'll have significant autonomy to implement growth strategies across various channels and drive the company toward its goal of making "Just use Oso" the standard response for authorization needs.
ASSUMPTION: Based on the reference to "generalist go-to-market role" and the description of working closely with the CEO, this appears to be a high-visibility position with strategic importance to the company's growth trajectory.
📋 Key Responsibilities
- ✅ Promote Oso's technical content across digital platforms to reach developer audiences
- ✅ Plan and execute events and meetups to engage new developers
- ✅ Optimize the user experience of Oso's website and documentation
- ✅ Design and implement sophisticated outreach campaigns to developers
- ✅ Analyze marketing funnel data to identify investment opportunities
- ✅ Develop creative strategies to introduce Oso to new developer communities
- ✅ Work closely with the cofounder/CEO on go-to-market initiatives
🎯 Required Qualifications
Education: Not specified
Experience: At least 5 years in marketing, business development, or management consulting with focus on driving revenue for high-growth businesses
Skills:
- Strong analytical skills
- Excellent writing abilities
- Startup experience with a track record of success and promotions
- Versatility across different marketing functions
- Technical curiosity and ability to understand developer-focused products
- Self-motivation and ownership mentality
- Resilience in a startup environment
- Customer-centric approach
💰 Compensation & Benefits
Salary Range: $100,000-$400,000/year (varies based on experience, skillset, market location, and internal equity)
Benefits:
- Equity grants
- Competitive health, dental, and vision coverage
- Mental healthcare through Spring Health (employee and family)
- Financial advisory services through Northstar
- Unlimited paid time off (PTO)
- Paid parental leave
- Flexible work options
- One Medical Membership
- Quarterly hackathons with prizes
- Free team lunches monthly
- Keyboards and cold brew
Industry Comparison: The salary range is competitive to above-market for growth marketing roles in the New York tech startup ecosystem, particularly for those with experience in developer-focused companies.
📌 Applicant Insights
🔍 Company Context
Industry Position: Oso is positioning itself as the market leader in the authorization software space, which they describe as a potential $25B+ market. The company is working to become the standard solution for authorization needs, similar to how PostgreSQL is for databases.
Company Size: Growth-stage startup with significant funding
Company Stage: Well-funded startup with "4+ years of runway" from top-tier investors including Sequoia and Felicis, as well as notable infrastructure entrepreneurs
ASSUMPTION: Based on the funding information and the mention of "thousands of companies" using the product, Oso appears to be a Series A or B stage startup that has achieved product-market fit and is now scaling.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Direct reporting to cofounder/CEO
Team Size/Composition: Not specified
Growth Opportunities: Significant autonomy and growth potential mentioned explicitly ("The payoff will be the most autonomy and growth you've experienced in your career")
ASSUMPTION: Given the direct reporting line to the CEO and the broad scope of responsibilities, this appears to be a high-impact role that could evolve into a leadership position as the company grows.
🌍 Location & Work Environment
Office Type: Flexible work options mentioned in benefits
Geographic Context: New York is a major tech hub with a vibrant startup ecosystem and high cost of living. It offers extensive networking opportunities with other tech professionals.
Work Schedule: Not specified, though startup environments typically require flexibility
Regional Considerations: New York provides access to a large pool of marketing talent and proximity to many potential enterprise customers.
ASSUMPTION: The mention of "flexible work options" suggests a hybrid work model, though the specific balance of remote vs. in-office expectations is not clearly defined.
💼 Interview & Application Insights
Typical Process: For growth marketing roles at VC-backed startups, expect:
- Initial screening call with recruiter or hiring manager
- Technical marketing assessment or case study
- Panel interviews with team members and leadership
- Final interview with CEO (mentioned as direct manager)
Key Assessment Areas:
- Growth marketing expertise across channels
- Technical understanding and ability to communicate with developers
- Analytical capabilities and data-driven decision making
- Adaptability and autonomous execution
- Cultural alignment with high standards and ownership mentality
Application Tips:
- Demonstrate versatility across multiple marketing disciplines
- Highlight any experience with developer marketing or technical products
- Showcase analytical projects with measurable growth outcomes
- Emphasize startup experience and comfort with ambiguity
- Show examples of writing abilities
ATS Keywords: growth marketing, developer marketing, performance marketing, go-to-market, marketing analytics, technical marketing, campaign management, developer relations, marketing funnel, startup marketing, B2B SaaS
ASSUMPTION: These insights are based on industry standards for similar roles at developer-focused startups and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role likely involves:
- Marketing automation platforms (HubSpot, Marketo)
- Analytics tools (Google Analytics, Amplitude, Mixpanel)
- CRM systems (Salesforce, HubSpot CRM)
- Content management systems
- Email marketing platforms
- Social media management tools
- SEO tools
- Clay (mentioned specifically for outreach campaigns)
ASSUMPTION: These tools represent common marketing technology platforms used in B2B tech marketing for similar roles and companies. Only Clay is explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Oso appears to value:
- High standards and accountability ("stupid high standards and expectations")
- Autonomy and ownership
- Customer-centricity
- Technical excellence
- Ambition and resilience
- Growth mindset (personal and professional)
Work Style: Fast-paced, autonomous, results-oriented, with high accountability
Self-Assessment Questions:
- Do I thrive when given broad responsibilities and significant autonomy?
- Am I comfortable working directly with founders who have very high standards?
- Do I enjoy learning technical concepts and communicating with developer audiences?
- Am I versatile across different marketing functions rather than specialized in one area?
- Do I find the challenges of startup environments energizing rather than draining?
ASSUMPTION: The cultural values are inferred from the "Who you are" section and language throughout the job description, which emphasizes accountability, ambition, resilience, and customer focus.
⚠️ Potential Challenges
- Working directly with a CEO with "stupid high standards and expectations" may require thick skin and comfort with direct feedback
- The breadth of responsibilities across multiple marketing functions could be overwhelming without strong prioritization skills
- Marketing to developers requires technical understanding that may have a learning curve
- The role requires both strategic thinking and hands-on execution across various channels
- Creating growth in a technical B2B market can be challenging and requires persistence
- Startup environments often involve ambiguity and changing priorities
ASSUMPTION: These potential challenges are inferred from the role description, particularly the mentions of high standards, the generalist nature of the role, and the technical audience focus.
📈 Similar Roles Comparison
This Growth Marketer role at Oso differs from similar positions in several ways:
- Broader than typical: Most growth marketing roles focus on specific channels or stages of the funnel, while this position covers the entire funnel and multiple disciplines
- More strategic: Direct work with the CEO suggests higher strategic involvement than many growth marketing roles
- Technical focus: Marketing to developers requires more technical understanding than consumer or general B2B marketing
- Earlier stage: Despite having traction, Oso is still creating a category, unlike growth marketing at established SaaS companies
- Higher autonomy: The emphasis on ownership and autonomy suggests less structure than at larger organizations
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles in B2B SaaS and developer-focused companies.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Creating and promoting a content series targeting engineering leaders about authorization best practices
- Designing a developer advocacy program to increase community engagement
- Implementing a website optimization project to improve conversion rates from documentation to trial signups
- Running a targeted outreach campaign to developers at companies using competitive solutions
- Organizing virtual or in-person developer meetups focused on authorization challenges
- Building analytics dashboards to identify conversion bottlenecks in the marketing funnel
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and are not explicitly mentioned in the job description.
❓ Key Questions to Ask During Interview
- What metrics will define success for this role in the first 6-12 months?
- How do you balance developer education versus direct conversion goals in your marketing approach?
- What have been the most effective channels for reaching new developers so far?
- How do you see the marketing team evolving as the company grows?
- What are the biggest challenges in communicating Oso's value proposition to developers?
- How does marketing collaborate with product and engineering teams at Oso?
ASSUMPTION: These questions are suggested based on the role type and company context, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Oso thoroughly: Review their GitHub repositories, documentation, blog posts, and current customers to understand their product and approach to developer marketing.
- Customize your resume: Highlight versatile marketing experience, startup background, analytical projects with measurable results, and any experience with developer audiences.
- Prepare a portfolio: Collect examples of your writing, campaign results, and growth initiatives that demonstrate your versatility and impact.
- Brush up on technical concepts: While you don't need to be a developer, understanding authorization basics will help you speak the language of Oso's customers.
- Connect with Oso team members: Follow and engage with Oso employees on LinkedIn or Twitter to better understand their culture and approach.
- ATS optimization: Ensure your resume includes keywords like "growth marketing," "developer relations," "technical marketing," "performance marketing," and "go-to-market" to pass automated screening.
- Prepare to discuss metrics: Be ready to explain your approach to analyzing marketing funnels and making data-driven decisions.