Growth Marketer
EDITED📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: EDITED
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketer at EDITED, you'll be a crucial member of the Marketing team responsible for driving pipeline growth through data-driven, multi-channel strategies. You'll focus on optimizing the customer journey to increase conversions and long-term value while working closely with go-to-market teams to identify and leverage growth opportunities. This role offers comprehensive exposure to the full marketing funnel with hands-on experience across various marketing channels.
ASSUMPTION: Based on the job description and typical growth marketing roles, this position appears to be mid-level with a focus on execution rather than strategy development, though strategy input would likely be welcomed.
📋 Key Responsibilities
✅ Support execution of lead generation and nurture campaigns across digital channels (email, paid media, SEO, etc.)
✅ Execute Account-Based Marketing (ABM) strategies to target key accounts
✅ Collaborate with sales teams to drive engagement and pipeline growth
✅ Track, measure, and report on key performance metrics
✅ Collaborate with cross-functional teams to align growth initiatives
✅ Leverage data and insights to refine marketing tactics
✅ Plan, coordinate, and promote events (webinars, in-person events) to drive brand awareness and support lead generation
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years Marketing experience, ideally in a B2B SaaS environment
Skills:
- Experience using different marketing channels (email, SEO, events, etc.)
- Strong organizational skills to manage tasks and timelines
- Ability to complete campaigns and event projects on schedule and within budget
- Eagerness to learn and stay updated with new marketing tools, techniques, and industry trends
Desirable Qualifications:
- Proficiency in using HubSpot for campaign automation and reporting
- Knowledge and understanding of the retail sector
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Flexible working options including hybrid working, flexible hours, and a work-from-anywhere policy
Industry Comparison: Not specified
ASSUMPTION: Based on the location (New York) and the mid-level marketing position in a tech company, the salary range would likely be competitive with other similar roles in the retail tech sector. Growth marketers in New York typically earn between $70,000-$110,000 depending on exact experience level, but this is an industry estimate only.
📌 Applicant Insights
🔍 Company Context
Industry Position: EDITED is described as "the world's leading AI-driven retail intelligence platform" that empowers brands and retailers with real-time decision-making capabilities through AI-powered market and enterprise intelligence.
Company Size: Not specified
Company Stage: Not explicitly stated, but appears to be an established company with a defined product in the market
ASSUMPTION: Based on the description as a "leading" platform with established products serving major retailers, EDITED appears to be in a growth or mature stage rather than an early startup phase. The company likely has established processes and a defined market presence in the retail intelligence space.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The role offers exposure to the full marketing funnel and hands-on experience across all marketing channels, suggesting good learning and growth potential
ASSUMPTION: Based on the responsibilities and required experience, this appears to be a mid-level position that likely reports to a Marketing Manager or Director. The emphasis on learning the full marketing funnel suggests potential career progression into more specialized or senior marketing roles.
🌍 Location & Work Environment
Office Type: Hybrid with flexible options, including work from anywhere policy
Geographic Context: New York is a major business hub with a strong marketing and tech ecosystem, offering numerous networking and professional development opportunities
Work Schedule: Flexible hours available
Regional Considerations: New York has a high cost of living but offers excellent career advancement opportunities in the marketing field
ASSUMPTION: While the job is based in New York, the mention of a "work from anywhere policy" suggests a significant degree of remote work flexibility, which could be attractive to candidates who value work-life balance.
💼 Interview & Application Insights
Typical Process: B2B SaaS marketing roles typically involve initial screening, skills assessment, and team/culture fit interviews
Key Assessment Areas: Marketing channel knowledge, campaign execution abilities, analytical skills, collaboration capabilities
Application Tips: Highlight specific campaign experience, quantifiable results, and experience with multiple marketing channels; demonstrate knowledge of B2B marketing funnels
ATS Keywords: Growth marketing, B2B marketing, lead generation, ABM, campaign execution, marketing analytics, HubSpot, event marketing, SEO, email marketing, pipeline growth
ASSUMPTION: These insights are based on industry standards for similar roles in B2B SaaS companies and may vary based on EDITED's specific hiring practices.
🛠️ Tools & Technologies
HubSpot (mentioned as desirable), likely experience with email marketing platforms, SEO tools, analytics tools, campaign management systems, and event management platforms
ASSUMPTION: While only HubSpot is explicitly mentioned, growth marketing roles typically require familiarity with marketing automation, CRM systems, analytics platforms, and digital advertising tools. Specific tools beyond HubSpot weren't mentioned but are standard in the industry.
👔 Cultural Fit Considerations
Company Values: EDITED fosters a "dynamic and inclusive culture where creativity thrives and collaboration is at the heart of everything we do." They value diversity, transparency, shared commitment to excellence, and work-life balance.
Work Style: Collaborative, innovative, initiative-taking, supportive environment
Self-Assessment: Consider if you thrive in collaborative environments, enjoy data-driven marketing, can balance multiple channels and projects, and are passionate about continuous learning
ASSUMPTION: The emphasis on collaboration, innovation, and work-life balance suggests a modern tech company culture that values results while supporting employee wellbeing.
⚠️ Potential Challenges
The role requires balancing multiple marketing channels and initiatives simultaneously, which could lead to competing priorities. Working across different teams (sales, marketing) requires strong communication and stakeholder management skills. The position involves both execution and measurement, requiring both creative and analytical capabilities.
ASSUMPTION: These potential challenges are common in growth marketing roles where broad responsibility across multiple channels is required, and are based on the described responsibilities rather than specific issues at EDITED.
📈 Similar Roles Comparison
This Growth Marketer role focuses on execution across multiple channels, while some similar positions might specialize in just one area (such as SEO Specialist or Email Marketing Manager). The position includes both lead generation and nurturing activities, whereas some roles focus exclusively on acquisition or retention. The ABM focus suggests a strategic B2B approach compared to more B2C-oriented growth marketing roles.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in B2B SaaS companies.
📝 Sample Projects
1. Developing and executing targeted email nurture campaigns for specific industry segments
2. Coordinating webinars featuring industry experts to generate qualified leads
3. Creating and implementing ABM campaigns targeting priority accounts identified by sales teams
4. Analyzing campaign performance data to optimize conversion rates across channels
5. Planning and executing the company's participation in retail industry events
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing activities in B2B SaaS companies.
❓ Key Questions to Ask During Interview
1. How do marketing and sales teams collaborate on ABM initiatives at EDITED?
2. What are the key performance indicators used to measure marketing success?
3. Could you describe the customer journey and where growth marketing has the most impact?
4. How does EDITED approach testing and optimization across marketing channels?
5. What marketing initiatives have been most successful for EDITED, and where do you see opportunities for improvement?
6. How does the marketing team structure support professional development and growth?
ASSUMPTION: These questions are suggested based on the role type and industry and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Customize your resume to highlight relevant experience with lead generation, ABM, and multi-channel marketing campaigns, incorporating key terms like "pipeline growth," "campaign execution," and "marketing analytics."
2. Prepare a portfolio of marketing campaigns you've executed, emphasizing measurable results and cross-functional collaboration.
3. Research EDITED's platform and understand how their AI-driven retail intelligence works to demonstrate industry knowledge.
4. Connect with current EDITED employees on LinkedIn to gain insights about the company culture and hiring process.
5. In your application, demonstrate your understanding of B2B marketing funnels and how your experience aligns with their growth marketing needs.
6. If using HubSpot is listed as desirable, emphasize any relevant experience or certifications you have with this platform.