Growth Manager
BitGo📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: BitGo
🔹 Location: Manitoba, Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
BitGo is seeking a Growth Manager to spearhead customer acquisition, paid marketing, and lead generation initiatives. This strategic role will design and implement multi-channel growth campaigns, optimize conversion funnels, and drive engagement through various digital marketing tactics. The position requires both strategic thinking and hands-on execution skills in the financial technology and digital assets space.
ASSUMPTION: Based on the description mentioning "fast-paced environment" and focus on both strategy and execution, this appears to be a mid to senior-level role requiring independent decision-making while collaborating across teams.
📋 Key Responsibilities
Growth Strategy & Execution
- ✅ Develop and execute growth strategies for customer acquisition, engagement, and retention focused on institutional audiences
- ✅ Optimize lead generation through paid advertising, content marketing, email marketing, and strategic partnerships
- ✅ Drive experimentation and A/B testing across multiple channels to improve conversion rates
Paid Marketing & Performance Optimization
- ✅ Manage performance marketing channels (Google Ads, LinkedIn, Twitter, etc.)
- ✅ Define KPIs, measure ROI, and optimize budget allocation
- ✅ Collaborate with design and content teams on converting ad creatives and landing pages
- ✅ Implement and manage retargeting, new user acquisition, and ABM targeted campaigns
- ✅ Set up technical tracking requirements (e.g., GCLID implementation) for conversion tracking
Webinars & Events
- ✅ Lead high-impact webinars, virtual events, and targeted growth initiatives
- ✅ Drive attendance and engagement through CRM, email marketing, and promotions
- ✅ Collaborate cross-functionally to create audience-resonating content
Funnel Optimization & Lead Nurturing
- ✅ Build automated lead nurturing sequences with audience segmentation
- ✅ Partner with sales on lead qualification and handoff processes
- ✅ Use data to personalize messaging and optimize customer journeys
Analytics & Performance Tracking
- ✅ Establish attribution models to understand marketing effectiveness
- ✅ Report on key growth metrics (impressions, leads, intent, CAC, LTV, etc.)
- ✅ Analyze campaign performance using tools like Google Analytics, Marketo, and Looker
🎯 Required Qualifications
Education: Not specified
Experience: 6+ years in growth marketing, demand generation, or performance marketing (preferably in fintech, crypto, or B2B SaaS)
Skills:
- Deep expertise in paid acquisition channels and marketing automation
- Track record of executing high-impact marketing campaigns
- Strong analytical skills with experience in attribution modeling and A/B testing
- Experience managing webinars and virtual events
- Strong cross-functional collaboration capabilities
- Ability to thrive in fast-paced environments
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 USD base salary (plus equity and annual performance bonus)
Benefits:
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave and paid vacation
- Free commuter/parking pass
- Free custom meals and snacks
- Computer equipment and workplace furniture
Industry Comparison: This compensation package is competitive within the fintech and cryptocurrency industries, particularly for a growth marketing role of this seniority level. The additional equity component adds significant value in a high-growth company.
ASSUMPTION: Benefits may vary based on location as noted in the original listing. The stated salary range is competitive for Manitoba, Canada, where the cost of living is generally lower than major tech hubs.
📌 Applicant Insights
🔍 Company Context
Industry Position: BitGo is a leader in the digital asset security and cryptocurrency custody space, providing institutional-grade security and compliance solutions.
Company Size: Not specified
Company Stage: Growth-stage technology company in the cryptocurrency/fintech space
ASSUMPTION: Based on the description mentioning "disrupting an industry" and the cryptocurrency focus, BitGo appears to be a growth-stage company in the expanding digital assets sector. The comprehensive benefits package suggests an established organization with proper funding, not an early-stage startup.
📊 Role Analysis
Career Level: Mid to Senior level (based on 6+ years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Career advancement in growth marketing leadership within the rapidly expanding cryptocurrency and financial technology sectors
ASSUMPTION: Given the breadth of responsibilities and ownership of entire growth marketing channels, this role likely reports to a Marketing Director or VP of Marketing, with potential to grow into a director-level position as the company expands.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Manitoba is a province in central Canada with a growing tech sector, offering a lower cost of living compared to major Canadian tech hubs like Toronto or Vancouver.
Work Schedule: Not specified
Regional Considerations: Manitoba has a growing technology sector with government initiatives supporting innovation and digital transformation.
ASSUMPTION: Given the office perks mentioned (commuter passes, meals), this is likely an in-office or hybrid role. Manitoba's tech sector is smaller than other Canadian hubs, suggesting BitGo may be one of the more prominent tech employers in the region.
💼 Interview & Application Insights
Typical Process: For growth marketing roles at fintech companies, the interview process typically includes:
- Initial screening call with HR/recruiter
- Technical interview with marketing leadership
- Case study or marketing campaign analysis
- Cross-functional interviews with sales, product, and data teams
- Final interview with senior leadership
Key Assessment Areas:
- Quantitative marketing skills and data analysis capabilities
- Experience with paid acquisition channels and ROI optimization
- Understanding of B2B marketing funnels and lead qualification
- Knowledge of cryptocurrency and fintech landscapes
- Strategic thinking balanced with execution skills
Application Tips:
- Highlight specific growth metrics and ROI achieved in previous roles
- Showcase experience with the exact channels mentioned (Google Ads, LinkedIn, etc.)
- Demonstrate understanding of cryptocurrency/financial technology audiences
- Include examples of successful webinar or event marketing campaigns
ATS Keywords: Growth marketing, customer acquisition, paid media, lead generation, A/B testing, Google Ads, LinkedIn advertising, webinar marketing, marketing attribution, funnel optimization, conversion rate optimization, cryptocurrency, fintech
ASSUMPTION: These insights are based on industry standards for growth marketing positions in the fintech sector and typical interview processes for roles at this seniority level.
🛠️ Tools & Technologies
- Marketing Platforms: Google Ads, LinkedIn Ads, Twitter Ads, programmatic advertising platforms
- Analytics: Google Analytics, Marketo, Looker
- Marketing Automation: CRM systems (likely Salesforce), email marketing platforms
- Tracking & Attribution: GCLID implementation, conversion tracking
- Testing Tools: A/B testing platforms, landing page optimization tools
ASSUMPTION: These tools are either explicitly mentioned in the job description or represent industry-standard technologies for the responsibilities described. Additional marketing and analytics tools may be required.
👔 Cultural Fit Considerations
Company Values: Ownership, craftsmanship, and open communication
Work Style: Fast-paced, innovative, collaborative, results-driven
Self-Assessment Questions:
- Do I thrive in environments that require both strategic thinking and hands-on execution?
- Am I comfortable with the fast pace and evolving nature of the cryptocurrency/fintech space?
- Do I enjoy cross-functional collaboration with sales, product, and data teams?
- Am I passionate about disrupting traditional financial markets through technology?
- Do I have the analytical mindset to continuously optimize marketing performance?
ASSUMPTION: The cultural values are directly stated in the job listing. The work style is inferred from descriptions of "fast-paced" environment and emphasis on both strategy and execution.
⚠️ Potential Challenges
- The role encompasses multiple marketing channels requiring diverse expertise
- The cryptocurrency industry is highly volatile and rapidly evolving
- Balancing strategic planning with hands-on execution may be demanding
- Institutional marketing in the digital assets space requires specialized knowledge
- Performance marketing roles often face high expectations for measurable results
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities and the nature of the cryptocurrency industry. Individual experiences may vary based on background and company structure.
📈 Similar Roles Comparison
This Growth Manager role differs from similar positions in these ways:
- vs. Traditional Marketing Manager: More focused on quantifiable acquisition metrics and direct response marketing
- vs. Digital Marketing Manager: Stronger emphasis on lead generation and B2B acquisition specifically for institutional clients
- vs. Demand Generation Manager: Broader scope including webinar management and channel optimization
- vs. Performance Marketing Manager: Additional focus on content-driven acquisition strategies beyond paid channels
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
📝 Sample Projects
- Institutional Client Acquisition Campaign: Developing targeted LinkedIn and programmatic campaigns to reach specific institutional investor personas, with custom landing pages and lead scoring implementation
- Educational Webinar Series: Creating and promoting a multi-part webinar series on digital asset custody security, with automated follow-up sequences based on engagement
- Attribution Model Development: Building a comprehensive marketing attribution model that tracks touchpoints from first impression through sales qualification
- Conversion Rate Optimization: Conducting A/B testing across landing pages and email sequences to improve lead-to-opportunity conversion rates
- ABM Campaign: Implementing an account-based marketing campaign targeting top financial institutions with personalized outreach and content
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities described in the job listing and represent typical work for a Growth Manager in this industry.
❓ Key Questions to Ask During Interview
- "How do you currently measure marketing attribution across channels, and what are the biggest challenges you face in this area?"
- "What are the primary institutional audiences you're targeting, and how have their needs evolved in the cryptocurrency space?"
- "How does the growth team collaborate with product and sales teams to ensure alignment on messaging and priorities?"
- "What marketing experiments have shown the most promising results recently, and what learnings have you applied?"
- "How does BitGo approach education and thought leadership as part of its growth strategy?"
- "What are the biggest growth challenges and opportunities for BitGo in the current market environment?"
ASSUMPTION: These questions are suggested based on the role type and responsibilities described. They should be adapted to reflect the candidate's specific background and interests.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research BitGo: Understand their digital asset custody solutions, institutional clients, and recent company developments
- Prepare Portfolio: Compile examples of growth marketing campaigns with specific metrics and results (CAC, conversion rates, ROI)
- Customize Resume: Update your resume to highlight relevant experience with the specific channels mentioned (Google Ads, LinkedIn, etc.) and include key terms like "institutional marketing," "lead generation," "conversion optimization," and "performance marketing"
- Prepare for Technical Questions: Be ready to discuss attribution modeling, A/B testing methodologies, and campaign optimization strategies
- Highlight Relevant Experience: Prepare examples demonstrating your experience with webinar marketing, paid channel management, and cross-functional collaboration
- Application Tracking: If applying through an online portal, ensure your resume includes key terms from the job description to pass ATS screening