N

Growth Launcher - Milan

Nestcoin
Full-time
On-site
Remote
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Launcher - Milan

๐Ÿ”น Company: Nestcoin (Onboard)

๐Ÿ”น Location: Remote (Milan-focused)

๐Ÿ”น Job Type: Contract/Freelance

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Milan Growth Launcher for Onboard, you'll be the entrepreneurial force behind building and activating the first community of creators in Milan, Italy. In this performance-based freelance role, you'll drive grassroots marketing, host events, forge partnerships, and establish Onboard as the financial platform of choice for Milan's creative community. Your success will be measured by your ability to generate qualified leads and convert them into active Onboard users.

ASSUMPTION: While the listing mentions Nestcoin as the company, the product/service appears to be "Onboard" - a banking app for creators. I'm assuming Nestcoin is the parent company of Onboard or there's a partnership between them.


๐Ÿ“‹ Key Responsibilities

โœ… Community Building & Partnerships

  • Identify and onboard Italian creators to champion Onboard within their communities
  • Establish partnerships with co-working spaces, creator hubs, local businesses, and influencers
  • Build and maintain relationships with key stakeholders

โœ… Event Marketing & Activation

  • Plan, organize, and execute high-impact events engaging Milan's creator community
  • Develop unique event formats (networking nights, workshops, pop-ups)
  • Leverage offline activations to drive word-of-mouth adoption

โœ… Growth & User Acquisition

  • Design and execute local marketing campaigns targeting Italian creator communities
  • Oversee referral programs and ambassador initiatives
  • Track performance metrics and optimize strategies

โœ… Market Insights & Competitor Analysis

  • Conduct market research on financial needs and pain points of Italian creators
  • Monitor industry trends and competitor activity
  • Provide regular feedback to product and marketing teams

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 2+ years in talent management, community building, growth marketing, event marketing, or related roles

Skills:

  • Proven experience launching and scaling a brand, product, or community in a new market
  • Deep understanding of the Italian creative landscape in Milan
  • Strong personal network within Milan's creator and influencer community
  • Strong interpersonal skills for building and nurturing relationships
  • Ability to execute quickly, adapt strategies, and work independently

Preferred Qualifications:

  • Personal experience as a creator or influencer comfortable with video content creation
  • Experience in fintech, creator platforms, or consumer apps
  • Previous experience with grassroots marketing, offline activations, or ambassador programs

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Performance-based compensation structure

Benefits:

  • Base payment upon generating 200 MQLs with 50% activation rate
  • Additional payment per activated user with monthly transaction volume of at least $300
  • Uncapped commission potential

Industry Comparison: Not specified

ASSUMPTION: As this is a performance-based contract role, it likely offers higher earning potential than standard marketing roles for those who excel, but may have less predictable income, especially during the initial market-building phase.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Onboard is a fintech startup focused on providing comprehensive banking solutions specifically for creators and creative entrepreneurs.

Company Size: Not specified

Company Stage: Growth-stage startup looking to expand into new markets

ASSUMPTION: Based on the expansion focus and mission to become "the No 1. financial partner for the next generation of creative entrepreneurs globally," Onboard appears to be in growth/scaling mode rather than early-stage or enterprise-level. The comprehensive financial services mentioned (multi-currency accounts, cards, stablecoins, crypto, upcoming credit) suggest they've already developed a substantial product.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Potential to grow with the company's expansion into the Italian market

ASSUMPTION: This appears to be a highly autonomous role requiring significant experience and local market knowledge. The contractor will likely be the primary person responsible for Milan market development, suggesting senior-level responsibilities despite being a contract position. The entrepreneurial nature suggests potential for growth if market expansion is successful.


๐ŸŒ Location & Work Environment

Office Type: Remote with significant in-person presence required in Milan for events and networking

Geographic Context: Milan is Italy's financial capital and a major hub for fashion, design, and creative industries

Work Schedule: Flexible (contract-based) with likely evening and weekend commitments for events

Regional Considerations: Italian language proficiency and cultural understanding would be essential though not explicitly mentioned

ASSUMPTION: While listed as remote, the nature of the role (event organization, local networking, Milan-based community building) suggests significant in-person presence in Milan is necessary. The focus on creator communities implies flexible work hours to accommodate events and creative industry schedules.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For contract growth roles, expect screening of past community-building results, portfolio review, discussions about growth strategies, and possibly a project pitch

Key Assessment Areas: Network strength in Milan, event organization capabilities, entrepreneurial mindset, past growth metrics, cultural fit with creator communities

Application Tips: Highlight quantifiable growth achievements, showcase your Milan network connections, emphasize event marketing successes, and demonstrate creator community insights

ATS Keywords: growth marketing, community building, creator economy, event marketing, growth launcher, Milan, Italian, activation strategies, ambassadors, partnerships

ASSUMPTION: These insights are based on industry standards for growth marketing and community building roles, particularly in the creator economy and fintech sectors.


๐Ÿ› ๏ธ Tools & Technologies

Based on the role requirements:

  • Event management platforms
  • CRM systems for lead tracking
  • Community management tools
  • Social media platforms
  • Analytics and data tracking tools
  • Banking/financial apps (Onboard's platform)

ASSUMPTION: While not explicitly mentioned, these tools represent industry-standard technologies for community growth and marketing roles. Familiarity with fintech platforms would be advantageous given Onboard's business model.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, creator empowerment, financial inclusivity, entrepreneurial spirit

Work Style: Autonomous, self-driven, results-oriented, entrepreneurial, community-focused

Self-Assessment Questions:

  • Are you comfortable with performance-based compensation models?
  • Do you thrive working independently with minimal supervision?
  • Are you passionate about the creator economy and financial services?
  • Can you navigate both online community building and in-person events effectively?
  • Are you connected to and familiar with Milan's creative communities?

ASSUMPTION: Company values are inferred from their mission statement and product focus. The work style is clearly indicated through phrases like "self-starter" and "entrepreneurial mindset" in the job description.


โš ๏ธ Potential Challenges

  • Performance-based compensation structure may create financial uncertainty, especially during initial market development
  • Building a community from scratch requires significant upfront investment of time and effort
  • The role combines multiple skill sets (event planning, marketing, sales, community building) requiring versatility
  • As a remote contractor focused on a specific market, you may need to build your own support structures
  • High performance expectations with specific activation targets (200 MQLs, 50% activation)

ASSUMPTION: These challenges are identified based on the contract structure, performance metrics, and typical obstacles in market launch roles. The actual difficulty will vary based on the individual's existing network and experience.


๐Ÿ“ˆ Similar Roles Comparison

This Growth Launcher role combines elements of:

  • Community Manager: Similar focus on building engaged communities but with greater emphasis on activation and conversion metrics
  • Brand Ambassador: Shares the representation aspect but requires more strategic market development
  • Growth Marketer: Includes growth tactics but with stronger emphasis on in-person events and community building
  • Market Launcher: Comparable market entry responsibilities but specifically tailored to creator communities

ASSUMPTION: This comparison is based on standard industry roles and the specific responsibilities outlined in the job description.


๐Ÿ“ Sample Projects

  • Organizing a "Creator Finance Workshop" at a popular Milan co-working space, featuring local successful creators and Onboard demonstrations
  • Developing a Milan Creator Ambassador program to incentivize referrals and platform adoption
  • Launching a "Milan Creators Night" monthly networking series in partnership with local creative businesses
  • Creating a market research report on financial pain points for Milan-based fashion designers, photographers, and digital creators
  • Designing and executing a cross-promotion campaign with popular Milan-based creator platforms or studios

ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and Milan's creative ecosystem.


โ“ Key Questions to Ask During Interview

  1. What metrics define success in the first 3, 6, and 12 months of this role?
  2. How established is Onboard's presence in Italy currently, and what resources will be available to support market entry?
  3. Can you share examples of successful community launches in other markets and what made them effective?
  4. What are the primary differentiators between Onboard and other financial services available to creators in Italy?
  5. How involved will I be in product feedback and adaptation for the Italian market?
  6. What is the typical user journey from lead generation to becoming an activated user with $300+ monthly transaction volume?

ASSUMPTION: These questions are suggested based on the role type and would need to be adapted to the specific interview context and information provided.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Prepare Your Application: Create a tailored resume highlighting your experience with Milan's creator communities, event organization success, and quantifiable growth/activation metrics.
  2. Portfolio Development: Compile examples of past community building successes, particularly in creative industries.
  3. Network Mapping: Document your existing connections in Milan's creator ecosystem that could be leveraged for this role.
  4. ATS Optimization: Ensure your application includes key terms like "community building," "creator economy," "event marketing," "growth strategies," and "Milan" to pass automated screening systems.
  5. Research: Familiarize yourself with Onboard's product and how it compares to existing financial solutions for creators in Italy.
  6. Proposal Preparation: Consider developing a high-level market entry strategy for Milan to demonstrate your understanding and approach.
  7. Follow Application Instructions: Submit your application as directed in the job listing and follow up appropriately if contact information is provided.