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Growth Launcher - Manila

Nestcoin
Full-time
On-site
Manila, Manila, Philippines
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Launcher - Manila

๐Ÿ”น Company: Nestcoin (Onboard)

๐Ÿ”น Location: Manila, Philippines

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Growth Launcher for Onboard in Manila, you'll be the pioneering force behind building the company's first community of activated creators in the Philippines. You'll drive user acquisition, establish partnerships, organize events, and implement local marketing strategies to make Onboard the leading financial platform for Filipino creators.

ASSUMPTION: The job type is assumed to be full-time based on the comprehensive responsibilities and structured compensation plan, although this wasn't explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

โœ… Identify and onboard Filipino creators to champion Onboard within their communities

โœ… Establish partnerships with co-working spaces, creator hubs, and local businesses

โœ… Build relationships with key stakeholders in the creator community

โœ… Plan and execute high-impact events to engage creators

โœ… Develop unique event formats that resonate with the creator audience

โœ… Design and implement local marketing campaigns

โœ… Oversee referral programs and ambassador initiatives

โœ… Track performance metrics and optimize growth strategies

โœ… Conduct market research on financial needs of Filipino creators

โœ… Monitor industry trends and competitor activity

โœ… Provide feedback to product and marketing teams


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 2+ years in talent management, community building, growth marketing, event marketing, or related roles

Skills:

  • Proven experience launching and scaling a brand, product, or community
  • Deep understanding of the Filipino creative landscape in Manila
  • Strong personal network within Manila's creator and influencer community
  • Strong interpersonal skills and relationship-building abilities
  • Ability to execute quickly and adapt strategies
  • Independent work ethic in fast-moving environments

Preferred Qualifications:

  • Experience as a creator or influencer with video content creation skills
  • Experience in fintech, creator platforms, or consumer apps
  • Previous experience with grassroots marketing, offline activations, or ambassador programs

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Performance-based with multiple levels:

  • Trial Phase: $250 upon reaching 50 MQLs in 30 days
  • Level 1: $375 monthly base + $5 per MQL (capped at $1,625 total)
  • Level 2: $25 per activated user + $250 bonus per 50 activations (uncapped)
  • Level 3: $500 monthly retainer + commissions for top performers

Benefits: Opportunities to expand into other markets & secure long-term contracts

Industry Comparison: This commission-based structure offers higher earning potential than standard growth marketing roles in Manila, especially with the unlimited earnings at Level 2

ASSUMPTION: The compensation structure appears to be a combination of contractor and performance-based pay, which is common in growth and business development roles but somewhat unique in its multi-tiered approach. It potentially offers higher earnings than traditional marketing roles in Manila but with more performance risk.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Onboard is a fintech company providing modern banking solutions exclusively for creators, positioning itself to become the leading financial partner for creative entrepreneurs globally

Company Size: Early-stage growth company

Company Stage: Startup/early growth phase expanding into new markets

ASSUMPTION: Based on the expansion into Manila and the phrasing around "becoming" the #1 financial partner, Onboard appears to be in its growth phase. The company Nestcoin is mentioned as the employer, suggesting Onboard may be a product or subsidiary of Nestcoin, but this relationship isn't fully clarified in the listing.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level, with significant autonomy

Reporting Structure: Not explicitly mentioned, likely reports to a Head of Growth or Regional Director

Team Size/Composition: Likely an individual contributor role with responsibility for building a team of ambassadors/creators

Growth Opportunities: Potential to expand to other markets, secure longer-term contracts, and increase earnings through performance

ASSUMPTION: This appears to be a "market launcher" role with considerable autonomy. The progression from trial to higher levels suggests a path for growth based on performance rather than traditional hierarchical advancement.


๐ŸŒ Location & Work Environment

Office Type: Likely hybrid with significant field work

Geographic Context: Manila is the Philippines' capital and a growing hub for creators and digital professionals in Southeast Asia

Work Schedule: Likely flexible hours with evening/weekend work required for events

Regional Considerations: Manila has a vibrant creator community, especially in music, art, and digital content. Understanding Filipino culture and having existing networks would be highly valuable.

ASSUMPTION: Given the community building and event-based nature of the role, this position likely requires significant in-person presence rather than being fully remote, though the exact work arrangement isn't specified.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, portfolio/past results review, interview with growth team, possible case study or growth strategy presentation

Key Assessment Areas: Network strength in Manila's creator community, past community building results, event organization experience, growth marketing track record

Application Tips: Highlight specific examples of community building success, quantify previous growth achievements, showcase your personal network within the Manila creator ecosystem

ATS Keywords: growth marketing, community building, creator economy, event marketing, influencer relationships, user acquisition, activations, ambassadors, fintech, Manila, Philippines

ASSUMPTION: These insights are based on standard practices for growth and community roles in tech startups, adapted to the specific requirements in the job description.


๐Ÿ› ๏ธ Tools & Technologies

While not explicitly mentioned, this role likely requires familiarity with:

  • CRM platforms (HubSpot, Salesforce, etc.)
  • Event management software
  • Community management tools
  • Social media platforms popular in the Philippines
  • Marketing analytics tools
  • Basic understanding of fintech/banking applications

ASSUMPTION: These tools represent industry-standard technologies for growth and community roles and aren't explicitly mentioned in the listing.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, creator empowerment, entrepreneurial mindset, global outlook with local execution

Work Style: Fast-paced, self-directed, entrepreneurial, results-oriented, relationship-focused

Self-Assessment Questions:

  • Are you comfortable with a performance-based compensation structure?
  • Do you thrive in ambiguous, self-directed environments?
  • Are you passionate about the creator economy and financial inclusion?
  • Can you build authentic relationships within creative communities?
  • Are you comfortable with the blend of marketing, sales, and community building?

ASSUMPTION: The company values are inferred from the product focus (financial services for creators) and job description language emphasizing entrepreneurial mindset, fast-paced environment, and community building.


โš ๏ธ Potential Challenges

  • The trial phase and performance-based structure create income uncertainty, especially initially
  • Building a community from scratch in a new market requires significant networking and relationship building
  • The role combines multiple disciplines (marketing, events, community, sales) requiring diverse skills
  • Achievement metrics are clearly defined and may create pressure to hit specific targets
  • As potentially the first representative in Manila, you may have limited local team support

ASSUMPTION: These challenges are inferred from the role description, compensation structure, and typical challenges in market-launching positions.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of:

  • Community Manager: Similar focus on building relationships, but with more emphasis on growth metrics
  • Growth Marketer: Shares the focus on acquisition, but with more emphasis on offline community building
  • Business Development Representative: Similar emphasis on partnerships, but more focused on creator communities
  • Brand Ambassador Lead: Similar recruitment of champions, but with broader responsibilities

ASSUMPTION: This comparison is based on standard industry roles with similar responsibilities.


๐Ÿ“ Sample Projects

  • Organizing a "Creator Finance Workshop" at a popular Manila co-working space, featuring successful local creators sharing financial tips
  • Developing an ambassador program that incentivizes established Manila creators to bring peers onto the platform
  • Creating a social media campaign highlighting Filipino creators and their success stories using Onboard
  • Establishing a monthly networking event series at different creator hubs around Manila
  • Building partnerships with local creator schools or programs to introduce Onboard to emerging talent

ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities.


โ“ Key Questions to Ask During Interview

  1. What does success look like in the first 3, 6, and 12 months in this role?
  2. How established is Onboard's presence in the Philippines currently?
  3. What resources and support will be available for events and marketing activities?
  4. Who will I be collaborating with from the global team?
  5. How has the product been adapted for the specific needs of Filipino creators?
  6. What have been the most successful community-building strategies in other markets?

ASSUMPTION: These questions are suggested based on typical considerations for market expansion roles.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Customize your application: Highlight specific examples of community building and creator engagement in Manila
  2. Prepare your network showcase: Be ready to demonstrate your connections within the Filipino creator community
  3. Quantify past results: Prepare metrics showing success in previous growth, community, or event roles
  4. Research the product: Understand Onboard's offering and how it benefits creators specifically
  5. Develop ideas: Sketch potential community-building strategies specific to Manila's creator ecosystem
  6. Optimize your resume: Include key terms like "creator economy," "community building," "event marketing," and "growth marketing"