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Growth Launcher - Lagos

Nestcoin
Full-time
On-site
Remote
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Launcher - Lagos

๐Ÿ”น Company: Nestcoin (for Onboard)

๐Ÿ”น Location: Remote (Lagos-focused)

๐Ÿ”น Job Type: Contract/Freelance

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Growth Launcher for Onboard in Lagos, you'll build and grow the first community of activated creator users in Nigeria's most vibrant city. You'll serve as the entrepreneurial force behind Onboard's market entry strategy, connecting with creators and influencers through events, partnerships, and strategic activations. This performance-based contract position focuses on driving measurable user acquisition and activation for Onboard's modern banking app built exclusively for creators.


๐Ÿ“‹ Key Responsibilities

Community Building & Partnerships

  • โœ… Identify and onboard Nigerian creators who will champion Onboard within their communities
  • โœ… Establish partnerships with co-working spaces, creator hubs, local businesses, and influencers
  • โœ… Build and maintain relationships with key stakeholders for long-term engagement

Event Marketing & Activation

  • โœ… Plan, organize, and execute high-impact events targeting creators in Lagos
  • โœ… Develop unique event formats that resonate with the creator audience
  • โœ… Leverage offline activations to drive word-of-mouth adoption

Growth & User Acquisition

  • โœ… Design and execute local marketing campaigns targeting Nigerian creator communities
  • โœ… Oversee referral programs and ambassador initiatives to accelerate adoption
  • โœ… Track key performance metrics and iterate on strategies to optimize results

Market Insights & Competitor Analysis

  • โœ… Conduct market research on financial needs and pain points of Nigerian creators
  • โœ… Monitor industry trends and competitor activity
  • โœ… Provide feedback to product and marketing teams to enhance offerings

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 2+ years in talent management, community building, growth marketing, event marketing, or related roles

Skills:

  • Proven experience launching and scaling a brand, product, or community in a new market
  • Deep understanding of the Nigerian creative landscape in Lagos
  • Strong personal network within the creator and influencer community in Lagos
  • Strong interpersonal skills with ability to build and nurture relationships
  • Ability to execute quickly, adapt strategies, and work independently

Preferred Qualifications:

  • Experience as a creator or influencer with comfort making video content for brands
  • Experience in fintech, creator platforms, or consumer apps
  • Previous experience with grassroots marketing, offline activations, or ambassador programs

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Performance-based compensation structure

Benefits:

  • Base payment upon generating 200 MQLs with 50% activation rate
  • Ongoing payment per activated user with monthly transaction volume of at least $300
  • Uncapped commission potential

Industry Comparison: Performance-based compensation is common for growth-focused roles in early-stage fintech. The uncapped commission structure presents potential for high earnings based on results.

ASSUMPTION: The compensation structure appears to be primarily commission-based with milestone triggers. Exact payment amounts aren't specified, which is typical for performance-based contract roles where earnings depend on achievement.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Nestcoin appears to be working with or launching Onboard, a fintech banking solution specifically designed for creators and creative entrepreneurs.

Company Size: Not specified, but language suggests early-stage

Company Stage: Growth-stage, expanding into new markets

ASSUMPTION: Based on the mission-driven language, expansion focus, and the nature of the role, Onboard appears to be in growth/expansion phase. The listing doesn't specify the relationship between Nestcoin and Onboard, but suggests Nestcoin may be the parent company or partner launching Onboard.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level (given the entrepreneurial nature and 2+ years experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not specified, appears to be a relatively independent role

Growth Opportunities: Potential to establish yourself as a key market launcher in an expanding fintech

ASSUMPTION: This appears to be a relatively autonomous position with entrepreneurial responsibilities for launching in a specific market. Success could lead to expanded territory, leadership opportunities, or permanent roles as the company grows.


๐ŸŒ Location & Work Environment

Office Type: Remote with significant on-the-ground presence in Lagos required for events and community building

Geographic Context: Lagos is Nigeria's largest city and Africa's most populous urban area. It's a major hub for Nigeria's creative economy, tech scene, and entertainment industry with a vibrant community of content creators, artists, and entrepreneurs.

Work Schedule: Flexible, likely including evenings and weekends for community events

Regional Considerations: Knowledge of local networking venues, creator hubs, and cultural understanding of the Nigerian creator economy will be essential for success

ASSUMPTION: While listed as remote, this role clearly requires significant physical presence in Lagos for events, networking, and community building activities, so candidates should be based in or able to frequently access Lagos.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For contract growth roles, expect initial screening, portfolio/results review, practical assessment of network strength or growth strategies, and final discussion of terms

Key Assessment Areas:

  • Existing network within Lagos creator community
  • Track record of community building or event success
  • Understanding of creator economy and financial pain points
  • Entrepreneurial mindset and ability to execute independently

Application Tips:

  • Quantify previous community growth results with specific metrics
  • Highlight relevant Lagos-based connections and network reach
  • Emphasize previous experience with activation-focused events
  • Demonstrate understanding of Nigerian creator financial challenges

ATS Keywords: growth marketing, community building, creator economy, event marketing, user acquisition, Lagos, Nigeria, fintech, ambassador program, activation

ASSUMPTION: These insights are based on standard practices for growth and community roles in tech companies expanding to new markets. The specific interview process may vary.


๐Ÿ› ๏ธ Tools & Technologies

  • CRM software for lead management
  • Event management platforms
  • Social media and community management tools
  • Analytics and reporting platforms for tracking metrics
  • Communication tools for team collaboration

ASSUMPTION: No specific tools are mentioned in the listing. These are industry-standard tools typically used for community and growth roles. Proficiency with specific platforms may be discussed during the interview process.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Mission-driven, creator empowerment, innovation, entrepreneurial spirit

Work Style: Self-starter, independent, fast-paced, relationship-oriented, results-focused

Self-Assessment Questions:

  • Are you comfortable working autonomously with performance-based compensation?
  • Do you thrive in entrepreneurial environments with limited structure?
  • Are you well-connected in Lagos' creator community?
  • Do you have passion for empowering creators through financial tools?
  • Are you comfortable with the uncertainty of launching new markets?

ASSUMPTION: Company values are inferred from the mission statement and job description. The role clearly requires someone entrepreneurial who can work independently while delivering measurable results.


โš ๏ธ Potential Challenges

  • Performance-based compensation structure means income may be variable
  • Building a creator community from scratch requires significant networking and relationship-building
  • Meeting activation targets depends on product-market fit and creator adoption
  • Independent role may come with limited support infrastructure
  • Event marketing requires budget management and logistics coordination

ASSUMPTION: These challenges are inferred from the role description and typical challenges faced in market-launching positions. The actual experience may vary based on company support systems and market response.


๐Ÿ“ˆ Similar Roles Comparison

This Growth Launcher role combines elements of several positions:

  • Community Manager: Similar focus on building engaged user groups, but this role has stronger metrics orientation and acquisition targets
  • Market Launch Manager: Comparable market entry responsibilities, but with specific creator community focus
  • Brand Ambassador Lead: Similar influencer relationship management, but with broader strategic growth responsibilities
  • Field Marketing Manager: Comparable event focus, but more specialized for creator financial services

ASSUMPTION: This comparison is based on standard industry roles. The Growth Launcher position appears to be a hybrid role tailored specifically for launching a fintech product in a targeted creator community.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, you might work on:

  • Organizing a "Creator Finance Workshop" series at top Lagos co-working spaces
  • Developing an ambassador program with key Lagos influencers to drive app downloads
  • Creating and executing a pop-up activation at major creator events in Lagos
  • Building a WhatsApp or Telegram community for Lagos creators to discuss financial challenges
  • Designing a referral incentive program specific to the Nigerian market
  • Conducting research interviews with potential users to refine product features

ASSUMPTION: These projects are illustrative examples based solely on the listed responsibilities and typical activities for similar growth roles. Actual projects will be determined by company priorities and market strategy.


โ“ Key Questions to Ask During Interview

  • What's the current state of Onboard's presence in Nigeria, and what benchmarks exist for success in this market?
  • How is the activation process structured, and what support systems are in place to help users through this journey?
  • What budget is available for events and community-building activities?
  • How does Onboard differentiate from existing financial solutions available to Nigerian creators?
  • What is the long-term vision for Onboard in Nigeria beyond the initial launch phase?
  • What internal teams will I collaborate with, and how is communication structured for remote team members?

ASSUMPTION: These questions are suggested based on typical considerations for market launch roles and may need adaptation for your specific situation and priorities.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Prepare your application: Focus on quantifiable results from previous community-building or growth initiatives, especially in Lagos or with creators
  2. Tailor your resume: Highlight relevant keywords like "creator economy," "community building," "event marketing," and "user activation"
  3. Research Onboard: Understand the product and its value proposition for creators to demonstrate genuine interest
  4. Prepare a mini growth strategy: Consider outlining preliminary ideas for creator acquisition in Lagos to demonstrate proactive thinking
  5. Network check: Be ready to discuss specific creator communities in Lagos you're connected with and how you would leverage these relationships
  6. Prepare for results-oriented discussions: Given the performance-based structure, be ready to discuss how you've achieved growth metrics in past roles