📌 Core Information
🔹 Job Title: Growth Launcher - Jakarta
🔹 Company: Nestcoin (Onboard)
🔹 Location: Remote (Jakarta-focused)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Jakarta Growth Launcher for Onboard, you'll pioneer the company's expansion into the Indonesian market by building a vibrant community of creators and driving user activation. This entrepreneurial role combines community building, event marketing, and relationship development to establish Onboard's financial platform as the preferred solution for Jakarta's creative professionals.
ASSUMPTION: The job type is assumed to be full-time based on the comprehensive nature of responsibilities and structured compensation plan, though this wasn't explicitly stated in the original listing.
📋 Key Responsibilities
✅ Community Building & Partnerships
- Identify and onboard Indonesian creators to champion Onboard within their communities
- Establish partnerships with co-working spaces, creator hubs, local businesses, and influencers
- Build and maintain relationships with key stakeholders for long-term engagement
✅ Event Marketing & Activation
- Plan, organize, and execute high-impact events for Jakarta-based creators
- Develop unique event formats (networking nights, workshops, pop-ups) that resonate with the creator audience
- Leverage offline activations to drive word-of-mouth adoption
✅ Growth & User Acquisition
- Design and execute local marketing campaigns targeting Indonesian creator communities
- Oversee referral programs and ambassador initiatives to accelerate adoption
- Track key performance metrics and iterate strategies to optimize results
✅ Market Insights & Competitor Analysis
- Conduct market research on financial needs and pain points of Indonesian creators
- Monitor industry trends and competitor activity to refine growth strategies
- Provide regular feedback to product and marketing teams to enhance offerings
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years in talent management, community building, growth marketing, event marketing, or related role
Skills:
- Proven experience launching and scaling a brand, product, or community in a new market
- Deep understanding of the Indonesian creative landscape in Jakarta
- Strong personal network within the creator and influencer community in Jakarta
- Strong interpersonal skills for building and nurturing relationships
- Ability to execute quickly, adapt strategies, and work independently
Preferred Qualifications:
- Personal experience as a creator or influencer with video content creation skills
- Experience in fintech, creator platforms, or consumer apps
- Previous experience with grassroots marketing, offline activations, or ambassador programs
💰 Compensation & Benefits
Salary Range: Performance-based with multiple tiers:
- Trial Phase: $250 for completing 30-day trial (generating 50 MQLs)
- Level 1: $375 base + $5 per MQL (capped at $1,250) = up to $1,625/month
- Level 2: $25 per activated user (no cap) + $250 bonus per 50 activations
- Level 3: $500 monthly retainer + commissions (for top performers)
Benefits: Opportunities to expand into other markets & secure long-term contracts
Industry Comparison: This commission-heavy structure offers higher earning potential than typical entry-level marketing roles, but with greater performance variability
ASSUMPTION: The industry comparison is based on typical community manager and growth marketing roles in Southeast Asian markets, where base salaries tend to be lower but commission structures allow for performance-based earnings.
📌 Applicant Insights
🔍 Company Context
Industry Position: Onboard is a fintech startup focused exclusively on serving creators with multi-currency accounts, cards, stablecoins, crypto, and financial services.
Company Size: Early-stage scale-up
Company Stage: Growth-stage startup expanding into new international markets
ASSUMPTION: Company size and stage are inferred from the expansion focus, performance-based compensation structure, and entrepreneurial language typical of growth-stage startups. The company appears to be Onboard, with Nestcoin potentially being the parent company or principal investor.
📊 Role Analysis
Career Level: Mid-level with significant autonomy
Reporting Structure: Likely reports to a Regional Growth Lead or Head of International Expansion
Team Size/Composition: Likely a small, distributed team focused on international growth
Growth Opportunities: Clear progression path from trial to Level 3, with potential to expand into other markets and secure long-term contracts
ASSUMPTION: The reporting structure and team composition are inferred from the job's market launch focus and the typical organizational structure of international expansion teams at growth-stage startups.
🌍 Location & Work Environment
Office Type: Remote with significant on-the-ground presence in Jakarta required for events and community building
Geographic Context: Jakarta is Indonesia's largest city and a growing hub for Southeast Asia's creative economy
Work Schedule: Flexible but likely requiring evening and weekend availability for events
Regional Considerations: Understanding of Indonesian business culture, local creator economy, and Jakarta's urban geography would be valuable
ASSUMPTION: The work schedule flexibility is inferred based on the event-focused nature of the role and the typical working patterns of community managers who need to be available when their community members are active.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Screening call with HR or talent acquisition
- Interview with growth or regional team leads
- Practical assignment to demonstrate community building and marketing capabilities
- Final interview with senior leadership
Key Assessment Areas:
- Network strength in Jakarta's creator community
- Track record of community building and event execution
- Results-oriented approach with metrics to demonstrate past success
- Cultural fit with a fast-moving startup environment
- Self-starter mentality and comfort with autonomy
Application Tips:
- Highlight specific examples of community growth you've driven with measurable results
- Showcase your connection to Jakarta's creator ecosystem with specific names/places
- Emphasize your ability to work independently while delivering concrete outcomes
- Include examples of successful events or activations you've organized
ATS Keywords: community building, creator economy, growth marketing, event marketing, user acquisition, Jakarta, Indonesia, activation, partnerships, influencer marketing, fintech
ASSUMPTION: These interview insights are based on standard practices for growth and community roles at tech startups expanding into new markets.
🛠️ Tools & Technologies
- CRM systems for tracking creator relationships
- Analytics platforms for measuring user acquisition and activation
- Event management software
- Social media marketing tools
- Community management platforms
- Basic understanding of financial technology products
ASSUMPTION: These tools are standard for growth and community management roles but weren't explicitly mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values: Entrepreneurial spirit, creator empowerment, financial innovation, global mindset
Work Style: Fast-paced, results-oriented, autonomous, relationship-driven
Self-Assessment Questions:
- Are you comfortable with performance-based compensation that rewards results?
- Do you thrive in ambiguous situations where you need to create structure?
- Are you energized by building communities and connecting with new people?
- Do you have a genuine interest in the creator economy and fintech?
- Can you work effectively with minimal supervision while delivering concrete outcomes?
ASSUMPTION: Company values are inferred from the mission statement and role description's emphasis on creator empowerment and entrepreneurial qualities.
⚠️ Potential Challenges
- Performance-based compensation structure requires consistent results to maintain income
- Building a community from the ground up in a new market requires persistence and resilience
- Remote work while being locally present requires strong self-management
- Balancing various responsibilities across marketing, events, and partnerships demands excellent prioritization skills
- Working with an early-stage product may require educating potential users about new financial concepts
ASSUMPTION: These challenges are inferred from the nature of the role, compensation structure, and typical hurdles faced when launching products in new markets.
📈 Similar Roles Comparison
This role combines elements of several positions typically found separately:
- Community Manager: Similar community-building focus, but with more emphasis on growth metrics and financial outcomes
- Growth Marketer: Shares acquisition goals, but with more hands-on community engagement and event execution
- Brand Ambassador: Similar representation aspects, but with greater strategic responsibility and business impact
- Market Launcher: Comparable market entry focus, but specifically tailored to the creator economy
ASSUMPTION: This comparison is based on standard industry patterns for growth, community, and expansion roles.
📝 Sample Projects
- Organizing a creator networking event at a popular Jakarta co-working space to introduce Onboard's financial solutions
- Developing a local ambassador program with 5-10 key creators who can showcase Onboard's benefits to their networks
- Designing a referral campaign that incentivizes existing users to bring their creator friends onto the platform
- Creating educational workshops that demonstrate how Onboard solves specific financial pain points for Indonesian creators
- Building partnerships with creator hubs and organizations to facilitate introductions to potential users
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for this type of role.
❓ Key Questions to Ask During Interview
- What metrics will define success in the first 3, 6, and 12 months in this role?
- How developed is Onboard's current presence in Indonesia, and what foundations already exist?
- What resources will be available to support events and activation initiatives?
- How does the team collaborate across different time zones and geographic locations?
- What are the biggest challenges Onboard has faced when entering new markets, and how have these been addressed?
- How does Onboard's product roadmap align with the specific needs of Indonesian creators?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your application: Highlight specific examples of community building in Jakarta and quantifiable results from previous roles
- Prepare your network evidence: Be ready to demonstrate your connections within Jakarta's creator ecosystem
- Develop a 30-60-90 day plan: Create a preliminary strategy for how you would approach user acquisition in Jakarta
- Research the company: Learn more about Onboard/Nestcoin's current products and market positioning
- Optimize your resume: Include keywords like "creator economy," "community building," "event marketing," and "user activation" to pass ATS screening
- Prepare success metrics: Have clear examples of how you've measured success in previous community or growth roles