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Growth Launcher - Amsterdam

Nestcoin
Full-time
On-site
Amsterdam, Noord-Holland, Netherlands
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Launcher - Amsterdam

๐Ÿ”น Company: Nestcoin (Onboard)

๐Ÿ”น Location: Amsterdam, Noord-Holland, Netherlands

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As Onboard's Amsterdam Growth Launcher, you'll spearhead the company's expansion into the Dutch market, specifically building and activating a community of creators in Amsterdam. You'll be responsible for implementing grassroots marketing strategies, organizing events, and establishing partnerships to drive user acquisition and activations for Onboard's modern banking app designed exclusively for creators and entrepreneurs.

ASSUMPTION: This role appears to be a full-time position based on the comprehensive responsibilities and structured compensation plan, though the exact employment type wasn't explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Identify and onboard Dutch creators to champion Onboard within their communities
  • โœ… Establish partnerships with co-working spaces, creator hubs, local businesses, and influencers
  • โœ… Build and maintain relationships with key stakeholders for long-term engagement
  • โœ… Plan, organize, and execute high-impact events to engage and onboard creators
  • โœ… Develop unique event formats tailored to creator audiences
  • โœ… Design and execute local marketing campaigns targeting Dutch creator communities
  • โœ… Oversee referral programs and ambassador initiatives
  • โœ… Track key performance metrics and iterate on strategies
  • โœ… Conduct market research on financial needs and behaviors of Dutch creators
  • โœ… Monitor industry trends and competitor activity
  • โœ… Provide regular feedback to product and marketing teams

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 2+ years in talent management, community building, growth marketing, event marketing, or related roles

Skills:

  • Proven experience launching and scaling brands, products, or communities in new markets
  • Deep understanding of the creative landscape in Amsterdam
  • Strong personal network within creator and influencer communities in Amsterdam
  • Strong interpersonal skills for relationship building
  • Ability to execute quickly, adapt strategies, and work independently

Preferred Qualifications:

  • Personal experience as a creator or influencer comfortable with creating video content
  • Experience in fintech, creator platforms, or consumer apps
  • Previous experience with grassroots marketing, offline activations, or ambassador programs

๐Ÿ’ฐ Compensation & Benefits

Salary Structure: Performance-based with multiple tiers:

  • Trial Phase: $250 for reaching 50 MQLs in 30 days
  • Level 1: $375 base monthly + $5 per signed-up & KYC'd MQL (capped at $1,250)
  • Level 2: $25 per activated user (minimum $300 transaction) with no earnings cap + $250 bonus per 50 activations
  • Level 3: $500 monthly retainer + commissions for top performers

Benefits: Opportunities to expand into other markets, long-term contracts for high performers

Industry Comparison: The commission-based structure with uncapped earnings potential is competitive for growth-focused roles in fintech startups

ASSUMPTION: This compensation structure appears aimed at highly motivated, results-driven professionals. While base pay starts relatively low, the uncapped commission structure suggests significant earning potential for successful performers.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Onboard is a fintech company providing specialized banking services for creators and innovators

Company Size: Not specified

Company Stage: Growth-stage startup expanding into new markets

ASSUMPTION: Based on the expansion focus, product offering, and mission statement, Onboard appears to be a growth-stage fintech startup. The mention of Nestcoin suggests it may be the parent company or have recently undergone a rebrand to Onboard.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level with entrepreneurial responsibilities

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Expansion into other markets, increased earnings through performance, progression to retainer-based arrangements

ASSUMPTION: This appears to be a highly autonomous role with significant ownership over the Amsterdam market. The tiered compensation structure suggests a clear growth path based on performance rather than traditional hierarchical advancement.


๐ŸŒ Location & Work Environment

Office Type: Not specified, but likely requires significant in-person presence for events and community building

Geographic Context: Amsterdam is a vibrant creative hub with a strong tech ecosystem and international community

Work Schedule: Not specified, likely flexible but with evening/weekend components for events

Regional Considerations: Amsterdam has a thriving creator economy and startup ecosystem, making it a strategic market for financial services targeting creators

ASSUMPTION: Given the focus on local community building and event organization, this role likely requires significant in-person presence in Amsterdam, though some aspects could be handled remotely.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Resume screening, initial call to assess market knowledge and network, case study or presentation on market entry strategy, final interview with leadership

Key Assessment Areas: Local market knowledge, network strength, track record of community building, event organization experience, results orientation

Application Tips: Highlight quantifiable achievements in previous community growth roles, demonstrate knowledge of Amsterdam's creator ecosystem, showcase previous successful event campaigns

ATS Keywords: community building, growth marketing, creator economy, event marketing, market expansion, influencer marketing, customer acquisition, fintech

ASSUMPTION: These insights are based on industry standards for growth and community roles within fintech and startup environments.


๐Ÿ› ๏ธ Tools & Technologies

While not explicitly mentioned, this role would likely utilize:

  • CRM systems for relationship management
  • Event management platforms
  • Analytics tools to track user acquisition and activation
  • Social media management platforms
  • Community management software

ASSUMPTION: These tools represent industry-standard technologies for community and growth roles and weren't explicitly mentioned in the listing.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, creator empowerment, entrepreneurial mindset, performance orientation

Work Style: Fast-paced, independent, results-driven, community-focused

Self-Assessment Questions:

  • Are you comfortable with a heavily performance-based compensation structure?
  • Do you thrive when given autonomous ownership of market development?
  • Are you passionate about the creator economy?
  • Do you enjoy building relationships and organizing community events?
  • Can you work entrepreneurially within a startup structure?

ASSUMPTION: These values and work style attributes are inferred from the company's mission statement, role description, and compensation structure.


โš ๏ธ Potential Challenges

  • Performance-based compensation structure may create income instability, especially during initial market development
  • Building a community from scratch requires significant networking effort and persistence
  • The role combines multiple functions (events, partnerships, marketing, market research) requiring diverse skills
  • 30-day trial period with specific targets creates immediate performance pressure

ASSUMPTION: These challenges are inferred from the job structure, compensation model, and the nature of market expansion work.


๐Ÿ“ˆ Similar Roles Comparison

This Growth Launcher role differs from standard marketing positions by combining elements of:

  • Community Manager: More performance-oriented with direct revenue responsibility
  • Growth Marketer: More focused on in-person activation than digital channels
  • Brand Ambassador: Greater strategic autonomy and business development responsibilities
  • Market Expansion Manager: More focus on creator communities specifically

ASSUMPTION: This comparison is based on standard industry role definitions and the unique hybrid nature of this position.


๐Ÿ“ Sample Projects

  • Organizing a "Creator Finance Masterclass" series at major Amsterdam co-working spaces
  • Building an ambassador program with top Dutch creators to drive referrals
  • Developing partnerships with established creator collectives for integrated banking offerings
  • Launching a pop-up activation at creator-focused events to drive on-the-spot signups
  • Conducting research sessions with Dutch creators to inform product feature development

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and would align with the goals of driving signups and activations.


โ“ Key Questions to Ask During Interview

  • What does success look like in the first 3, 6, and 12 months in this role?
  • How does Onboard differentiate from competitors in the Dutch creator market?
  • What resources (budget, marketing materials, team support) will be available for market activation?
  • What has worked well in other markets where Onboard has launched?
  • How flexible is the activation strategy, and how much autonomy will I have to adapt approaches to the local market?
  • What's the longer-term vision for Onboard in the Netherlands beyond the initial Amsterdam launch?

ASSUMPTION: These questions are suggested based on the role type and growth stage of the company and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your application: Highlight your experience building communities in Amsterdam and any specific creator connections
  2. Prepare examples: Document previous successes in activation metrics (signups, conversions) with specific numbers
  3. Research the company: Explore Onboard's product offerings and understand how they serve creators
  4. Develop a 30/60/90-day plan: Outline how you would approach the trial phase and subsequent market development
  5. Update LinkedIn: Ensure your profile emphasizes community building, event organization, and creator economy experience
  6. Network preparation: Be ready to discuss specific Amsterdam creator communities you have connections with