🔹 Job Title: Growth Creative Marketer
🔹 Company: DigiOutsource
🔹 Location: Cape Town, Western Cape, South Africa
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As a Growth Creative Marketer at DigiOutsource, you'll be responsible for developing and executing creative video content strategies to drive engagement and customer acquisition in the online gaming industry. You'll create high-quality UGC, viral videos, reels, and static images while analyzing competitor content to improve upon trending concepts. This role sits within the Growth Marketing Team, which focuses on creating innovative onboarding journeys for customers and managing all stages of the customer experience.
ASSUMPTION: Based on the job description mentioning "Kick-start your career," this appears to be a growth-oriented role where performance directly impacts business metrics, though the exact seniority level isn't explicitly stated.
Education: Not specified
Experience: 3 years proven experience in creating engaging UGC, viral video content, reels, and static images
Skills:
Desirable Skills:
Salary Range: Not specified
Benefits:
ASSUMPTION: While the specific salary is not provided, the comprehensive benefits package suggests a competitive compensation structure relative to the Cape Town market for marketing professionals with 3+ years of experience.
Industry Position: DigiOutsource is part of Super Group, an NYSE-listed digital gaming company behind leading Sports and iGaming brands. The company focuses on creating market-leading online gaming solutions.
Company Size: Large enterprise with teams across 16 countries, 85 nationalities, and 27 languages
Company Stage: Established company in growth phase
ASSUMPTION: As part of a NYSE-listed company with global presence, DigiOutsource likely has substantial resources and established operations, though the exact size of the DigiOutsource business unit itself is not specified.
Career Level: Mid-level
Reporting Structure: Not specified, likely reports within the Growth Marketing Team
Team Size/Composition: Not specified
Growth Opportunities: The listing emphasizes "supergrowth" and comprehensive learning and development programs, suggesting strong career advancement possibilities
ASSUMPTION: Based on the 3 years experience requirement and the emphasis on creative execution skills, this appears to be a mid-level role. The company's statements about growth and development suggest potential for advancement.
Office Type: Hybrid - mentions on-site benefits but also includes work from home allowance
Geographic Context: Cape Town is a growing tech hub in South Africa with a developed digital economy and creative industry
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: Cape Town offers a favorable lifestyle with strong infrastructure for digital professionals compared to many other African cities
ASSUMPTION: The mention of both on-site perks (gym, meals, barista) along with a work-from-home allowance suggests a hybrid work model. The exact balance is not specified.
Typical Process: The listing mentions potential assessments for shortlisted candidates and background checks including credit and criminal record verification due to access to customer financial details
Key Assessment Areas: Creative abilities, technical skills in video and content creation, understanding of engagement strategies, alignment with company values, problem-solving capabilities
Application Tips: Highlight experience with UGC and viral video content creation, demonstrate understanding of gaming/casino industry if applicable, showcase analytical approach to content optimization
ATS Keywords: UGC, viral video content, reels, static images, A/B testing, video editing, graphic design, digital storytelling, content optimization, social proof, engagement tactics
ASSUMPTION: While the full interview process isn't detailed, the mention of assessments suggests technical or creative evaluations are part of the selection process.
ASSUMPTION: While specific tools aren't mentioned, proficiency with industry-standard creative software and analytics platforms would be expected for this role based on the responsibilities described.
Company Values: The listing emphasizes problem-solving, ownership and accountability, decision making, planning and organization, communication, self-starter attitude, and collaboration as core values and behavioral competencies
Work Style: Fast-paced, innovative environment where employees are expected to bring their "A-game" daily
Self-Assessment: Candidates should consider:
ASSUMPTION: Based on the description of being "action-packed" and requiring your "A-game," this appears to be a high-energy, performance-focused culture.
The role requires producing high-quality creative content with fast turnaround times, which may create pressure to consistently deliver engaging material on tight schedules. Staying ahead of rapidly changing digital trends while maintaining performance metrics could be demanding. The gaming industry may also have specific regulatory considerations that impact content creation.
ASSUMPTION: These challenges are inferred from the responsibilities and industry context rather than explicitly stated in the job description.
This role combines elements of Content Creator, Growth Marketer, and Digital Strategist positions. Unlike pure content creators, this role has stronger analytical and growth-focused aspects. Compared to traditional marketing roles, it places more emphasis on video content and creative production rather than overall marketing strategy. The gaming industry focus also differentiates it from similar creative marketing roles in other sectors.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific requirements outlined in this job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common tasks in growth marketing for gaming companies.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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