Growth and Field Marketing Lead

🚀 Job Overview

As the Growth and Field Marketing Lead at C-Link, you'll drive demand generation and shape event strategy for this fast-growing ConTech company. You'll take ownership of multi-channel marketing initiatives with a focus on community-driven content, live events, and enterprise-level client engagement. Working closely with sales teams and the Head of Marketing, you'll have substantial autonomy to drive engagement, conversions, and brand awareness in the construction procurement sector.

ASSUMPTION: This role appears to be a senior individual contributor position with leadership responsibilities and potential for advancement, based on the mention of "ambition to grow into a Head of Marketing role in the future."

📋 Key Responsibilities

Growth & Community Marketing

• ✅ Expand and enhance community-centric marketing initiatives (podcasts, blogs, webinars, newsletters)
• ✅ Identify new content formats and channels to strengthen industry presence and credibility

Event & Field Marketing

• ✅ Transform C-Link's live event strategy to attract enterprise-level clients
• ✅ Plan, organize, and execute industry events, trade shows, and networking meetups
• ✅ Develop relationships with key industry associations and event organizers

Account-Based Marketing (ABM) & Enterprise Growth

• ✅ Execute ABM strategies targeting enterprise-level clients
• ✅ Collaborate with SDRs and BDMs to align on enterprise-level outreach
• ✅ Ensure structured approach to engagement and lead nurturing

Sales Enablement & Collaboration

• ✅ Partner with Sales team to develop tailored campaigns for pipeline growth
• ✅ Create sales enablement materials, case studies, and industry insights

Marketing Automation & Analytics

• ✅ Leverage HubSpot for automated workflows, campaign tracking, and lead nurturing
• ✅ Set and monitor KPIs, analyzing data to refine strategies and improve ROI

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of B2B marketing experience (SaaS, technology, or ConTech experience preferred)

Skills:

• Experience executing multi-channel campaigns (content marketing, live events, ABM)
• Proven ability to target and engage enterprise-level clients
• Strong event marketing and project management skills
• Analytical mindset (data interpretation, KPI tracking, strategy adjustment)
• Collaborative approach with cross-functional teams
• Leadership ambition and drive to scale marketing impact

ASSUMPTION: While specific degrees are not mentioned, it's likely that a bachelor's degree in Marketing, Communications, or a related field would be expected for a senior marketing role, though equivalent experience may be considered.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Flexible work-life balance
• Regular team-building events
• Training & career growth opportunities
• Competitive salary
• 25 days of annual leave plus public holidays

Industry Comparison: The 25 days of annual leave plus public holidays is above the UK statutory minimum of 28 days (including public holidays), making this a competitive PTO offering in the London tech market.

ASSUMPTION: For a senior marketing role in London's tech sector, the salary range would likely fall between £55,000-£85,000 based on industry standards, though this is not specified in the listing.

🔍 Company Context

Industry Position: C-Link is a fast-growing ConTech (Construction Technology) company revolutionizing construction procurement through automation. They operate two key brands: C-Link (procurement software for main contractors and developers) and Prosper (marketplace and lead generation for subcontractors).

Company Size: Not specified

Company Stage: Growth stage with "ambitious growth plans"

ASSUMPTION: Based on the description as a "fast-growing ConTech company" with multiple brand offerings and an expanding team, C-Link appears to be a scale-up rather than an early-stage startup, likely with venture funding given their ambitious growth plans and ability to hire specialized marketing roles.

📊 Role Analysis

Career Level: Senior individual contributor with leadership responsibilities

Reporting Structure: Works alongside the Head of Marketing

Team Size/Composition: Not specified, but collaborates with Sales Development Representatives (SDRs), Business Development Managers (BDMs), and broader Sales team

Growth Opportunities: Explicitly mentioned pathway to grow into a Head of Marketing role in the future

ASSUMPTION: This role likely sits just below the executive level, possibly reporting to a CMO or directly to a COO/CEO given the collaborative relationship with the Head of Marketing and the mentioned potential to grow into a Head of Marketing role.

🌍 Location & Work Environment

Office Type: Not explicitly stated, though "flexible work-life balance" suggests potential for hybrid arrangements

Geographic Context: London is a global tech hub with a vibrant startup ecosystem and a concentration of construction firms, making it an ideal location for a ConTech company

Work Schedule: Not specified, though "flexible work-life balance" suggests some flexibility

Regional Considerations: London offers excellent networking opportunities in both the tech and construction sectors, but also has a high cost of living compared to other UK cities

ASSUMPTION: Given the emphasis on field marketing, events, and close collaboration with sales teams, this role likely requires regular in-office presence but may offer hybrid working arrangements to support the mentioned "flexible work-life balance."

💼 Interview & Application Insights

Typical Process: For senior marketing roles at tech companies, candidates can typically expect:

1. Initial screening call with HR or recruiting
2. First-round interview with the hiring manager (likely Head of Marketing)
3. Practical assessment (marketing strategy presentation or campaign analysis)
4. Panel interview with stakeholders (Sales leaders, Product team members)
5. Final interview with executive leadership

Key Assessment Areas:

• Track record of successful B2B marketing campaigns
• Experience with event planning and execution
• Ability to demonstrate ROI on marketing initiatives
• Enterprise client engagement strategies
• Collaborative approach with sales teams
• Strategic thinking and analytical skills

Application Tips:

• Highlight specific B2B campaign metrics and results
• Showcase experience with enterprise clients and ABM strategies
• Include examples of successful events you've planned or executed
• Demonstrate your analytical approach to marketing optimization
• Emphasize collaboration with sales teams on revenue generation

ATS Keywords: B2B marketing, field marketing, event marketing, ABM, account-based marketing, HubSpot, demand generation, sales enablement, lead nurturing, marketing automation, enterprise clients, SaaS marketing, ConTech, construction technology

ASSUMPTION: These insights are based on standard practices for senior marketing roles in tech companies and may vary depending on C-Link's specific hiring processes.

🛠️ Tools & Technologies

• HubSpot (explicitly mentioned for marketing automation)
• Content management systems (implied for blog and content production)
• Podcast production tools (implied for community marketing)
• Webinar platforms (implied for community marketing)
• Email marketing platforms (implied for newsletters)
• Analytics and reporting tools (implied for KPI tracking)
• Project management software (implied for event planning)
• CRM systems (implied for ABM and sales alignment)

ASSUMPTION: Beyond HubSpot, which is explicitly mentioned, the other tools are industry-standard for marketing professionals managing multi-channel campaigns and would likely be required for this role.

👔 Cultural Fit Considerations

Company Values: Innovation, growth-mindset, collaboration, and industry transformation appear to be core values based on the company description

Work Style: The role requires high autonomy, cross-functional collaboration, strategic thinking, and a metrics-driven approach

Self-Assessment Questions:

• Do you thrive in fast-growing environments with ambitious goals?
• Are you comfortable balancing strategic planning with hands-on execution?
• Can you build effective working relationships across sales and marketing functions?
• Are you passionate about transforming traditional industries through technology?
• Do you enjoy the blend of digital marketing and in-person event management?

ASSUMPTION: These cultural elements are inferred from the company description as "revolutionising construction procurement," being "fast-growing," and the emphasis on collaborative work with sales teams. The work style is inferred from the role offering "a high degree of autonomy and collaboration."

⚠️ Potential Challenges

• Balancing multiple priorities across several marketing channels (community, events, ABM, sales enablement)
• Meeting expectations for both strategic planning and tactical execution
• Navigating the construction industry, which can be relatively traditional compared to other tech markets
• Measuring and demonstrating ROI on community-building and event marketing initiatives
• Managing the transition from digital to in-person events effectively
• Coordinating with multiple stakeholders across sales, marketing, and product teams

ASSUMPTION: These challenges are inferred from the breadth of responsibilities in the job description and the nature of marketing in the construction technology sector. Individual experiences may vary.

📈 Similar Roles Comparison

This position combines several specialized marketing roles that might exist separately in larger organizations:

• Field Marketing Manager: This role includes the event planning and execution aspects but broadens to include additional growth marketing responsibilities
• Content Marketing Manager: While content creation is included, this role extends beyond content to encompass events and ABM
• ABM Manager: The enterprise targeting component is similar, but this role has wider scope
• Marketing Operations Manager: The analytics and automation components overlap, but this role is more customer-facing
• Demand Generation Manager: Most similar in overall focus, but with added emphasis on events and community building

ASSUMPTION: This comparison is based on standard marketing role structures in B2B technology companies and indicates this is a broad role with multiple focus areas.

📝 Sample Projects

• Community Building: Launching a monthly webinar series featuring industry experts discussing construction procurement challenges and solutions
• Field Marketing: Organizing a quarterly networking event for main contractors and developers in London to showcase C-Link's procurement solutions
• ABM Campaign: Developing a targeted campaign for the top 20 construction firms in the UK with personalized content journeys and multiple touchpoints
• Sales Enablement: Creating a suite of case studies highlighting ROI improvements for different types of contractors using C-Link's platform
• Marketing Automation: Building segmented nurture workflows in HubSpot based on prospect behavior and engagement level
• Content Strategy: Producing a construction procurement podcast featuring industry leaders and innovators

ASSUMPTION: These projects are illustrative examples based on the role's described responsibilities and may not reflect actual projects the successful candidate would undertake.

❓ Key Questions to Ask During Interview

1. "What are the key performance indicators you expect this role to impact in the first 6-12 months?"
2. "How do marketing and sales teams currently collaborate, and what would success look like in enhancing this relationship?"
3. "What challenges has C-Link faced in reaching and engaging enterprise-level clients?"
4. "How does the company measure ROI on community-building and event marketing activities?"
5. "What resources will be available for executing the event strategy and community initiatives?"
6. "Can you share more about the growth trajectory for this role toward a potential Head of Marketing position?"

ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and the specific responsibilities outlined in the job description.