Account Based Marketing (ABM) Manager
GlossGenius Open · verified Aug 2, 2026 Mid-level Account-Based Marketing role at GlossGenius. New York · $115,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the ABM plan across account selection, segmentation, messaging, channels, handoffs, and success metrics
- Create AI-driven workflows that personalize and sequence outreach using intent, firmographic, and behavioral signals
- Run coordinated email, direct-mail, and digital campaigns for defined personas and funnel stages
- Track MQL pace, pipeline impact, and activation by segment while using tests to guide adjustments
- Align with Sales, RevOps, and Product Marketing on targeting, campaign direction, and pipeline measurement
What you bring
- At least three years in B2B demand generation or ABM at a fast-growing technology company, with measurable pipeline results
- Hands-on experience creating AI-enabled go-to-market workflows with Clay or comparable tools, including their impact on motion outcomes
- A record of launching new campaign programs without an established playbook and bringing structure to ambiguity
- Strong ability to segment accounts, read intent signals, prioritize targets, and write persona- and funnel-specific email copy
- Independent analytical judgment, including performance reporting, simple modeling, and close alignment with Sales and RevOps
Who this fits
This role suits someone comfortable creating an ABM program from the ground up, making independent decisions with limited guardrails, and connecting campaign results to strategy. You must be able to commute to the New York City headquarters. The role is in person three to four days each week, with Tuesdays and Thursdays required.
From the employer
About Genius AI
Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.
Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.
About the Role
Genius AI is building its upmarket motion and the ABM function is at the center of it. As ABM Manager, you'll own the strategy, messaging, campaigns, and channel mix that turn target accounts into customers. This isn't a role where you inherit a defined program and optimize it. You'll build the motion from scratch, which means making calls on account selection, messaging, and channel mix without a lot of guardrails.
The expectation around AI is real here. We're not looking for someone who uses AI tools to move faster — we're looking for someone who has built AI-powered GTM workflows and knows how to design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy.
You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do
- Architect the ABM strategy end-to-end inclusive of account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success
- Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
- Execute integrated multi-channel ABM campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage
- Track MQL pacing, pipeline contribution, and activation rates by segment
- Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
- Partner with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, and pipeline metrics
What We're Looking For
- 3+ years of B2B demand gen or ABM experience at a high-growth technology company, with a track record of running multi-channel campaigns that drove measurable pipeline
- Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals and can speak to how that changed the output of the motion, not just the speed of executing it
- Comfortable building without a defined playbook, with a track record of standing up net-new campaign motions and creating structure from ambiguity
- Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
- Strong email copywriting skills, with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
- A strong analytical mind with the ability to pull performance metrics, build simple models, and translate analysis into strategic adjustments independently
- Proven track record of tight alignment with Sales and RevOps, treating pipeline as a shared metric rather than a handoff
Benefits & Perks
- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a generous stipend to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
The base salary for this role is between $115,000–$135,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in Genius AI's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.
At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.
Personal Information: Notice at Collection for Employees and Applicants
Agency Submissions
If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.
Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.