Field Marketing Specialist - Remote - DACH

📌 Core Information

🔹 Job Title: Field Marketing Specialist - Remote - DACH

🔹 Company: Eye Security

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (DACH region)

🚀 Job Overview

Key aspects of this role include:

• Driving awareness, partner engagement, and pipeline in the DACH region
• Executing and optimizing field marketing campaigns and events
• Localizing and distributing marketing assets
• Planning and executing regional events
• Building relationships with media, influencers, and thought leaders

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving measurable results in the DACH market.

📋 Key Responsibilities

✅ Execute regional, partner-focused marketing campaigns tailored for the DACH market to drive lead generation and brand awareness

✅ Localize and distribute centrally developed marketing assets to support demand generation and sales enablement

✅ Plan and execute regional, partner-focused events including trade shows, conferences, and roadshows, owning event logistics from A to Z

✅ Track and analyze campaign and event performances, identifying opportunities to optimize ROI and drive continuous improvement

✅ Build and nurture relationships with media, influencers, and thought leaders to strengthen brand visibility and credibility

✅ Coordinate local press releases, speaker opportunities, and media outreach in collaboration with internal teams and agencies

✅ Support thought leadership and content placement in key DACH industry publications and events

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field

Experience: Relevant years of experience in B2B Field Marketing, ideally with a Channel Marketing focus

Required Skills:

• Strong track record of executing integrated marketing campaigns and events that drive measurable pipeline
• Experience with PR and communication initiatives in German-speaking markets
• Strong project management and organizational skills – able to juggle multiple initiatives in a fast-paced environment
• Hands-on experience with HubSpot
• Data-driven mindset with the ability to track, report, and iterate on key marketing KPIs
• Excellent interpersonal and communication skills – fluent in German and English
• Willingness to travel for events and in-person meetings (up to 30%)

ASSUMPTION: Candidates with experience in the cybersecurity or SaaS industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on industry standards for mid-level marketing roles in Germany)

Benefits:

• Competitive benefits package
• Flexible work arrangements
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity

Company Size: Small to medium-sized (50-250 employees)

Founded: 2015

Company Description:

• Eye Security is a leading provider of cybersecurity solutions, focusing on protecting businesses from evolving threats
• The company is known for its innovative approach to cybersecurity and commitment to customer success
• Eye Security values collaboration, innovation, and continuous learning

Company Specialties:

• Endpoint Detection and Response (EDR)
• Managed Detection and Response (MDR)
• Threat Intelligence

Company Website: www.eye.security

ASSUMPTION: Eye Security is a growing company with a strong focus on innovation and customer success, making it an attractive place for motivated professionals seeking to make an impact in the cybersecurity industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote (with up to 30% travel for events and meetings)

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing
• Chance to contribute to the company's growth and make a significant impact on its success

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in both field marketing and PR, with the potential for career growth within the company.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings and events)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to events and meetings

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Berlin's dynamic tech scene and vibrant culture make it an attractive location for marketing professionals seeking to advance their careers in a fast-paced, innovative environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Head of Marketing to discuss the role's responsibilities and the candidate's qualifications
• Case study or project presentation to evaluate the candidate's problem-solving skills and strategic thinking
• Final interview with the CEO or another senior leader to discuss the company's mission, vision, and values

Key Assessment Areas:

• Communication and interpersonal skills
• Project management and organizational skills
• Cultural fit and alignment with company values
• Problem-solving skills and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study or project presentation by researching the company and industry, and developing a creative and effective solution
• Practice your communication and presentation skills to ensure a strong performance in the interviews
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Field Marketing, B2B Marketing, Campaign Execution, Event Planning, Project Management, PR Initiatives, Data-Driven Mindset, Communication Skills, Fluent in German, Fluent in English, Sales Enablement, Lead Generation, Brand Awareness, Relationship Building, Content Placement, Market Analysis

ASSUMPTION: Eye Security's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Candidates should have experience with HubSpot and be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer success
• Collaboration
• Continuous learning

Work Style:

• Results-driven and proactive
• Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Adaptable and comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working independently and managing multiple projects simultaneously?
• Are you passionate about cybersecurity and eager to contribute to the company's mission and values?
• Do you have strong communication and interpersonal skills, and are you comfortable working with both internal teams and external partners?

ASSUMPTION: Eye Security values candidates who are results-driven, proactive, and adaptable, with strong communication and interpersonal skills, and a passion for cybersecurity and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working remotely and maintaining productivity and focus
• Balancing the demands of field marketing and PR initiatives
• Adapting to the unique cultural and linguistic nuances of the DACH market

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Field Marketing Specialist vs. Marketing Manager: The Field Marketing Specialist role focuses more on executing and optimizing campaigns and events, while the Marketing Manager role involves more strategic planning and team leadership
• Cybersecurity vs. other industries: The cybersecurity industry is dynamic and fast-paced, with a strong focus on innovation and continuous learning
• Mid-level vs. senior roles: Mid-level roles offer opportunities for career growth and development, while senior roles require more experience and involve more strategic decision-making and leadership

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in both field marketing and PR, with the potential for career growth within the company.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive lead generation and brand awareness in the DACH market
• Planning and executing a regional event, including vendor management, logistics, and on-site support
• Building relationships with key media outlets and influencers in the German-speaking market to secure press coverage and speaking opportunities

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Field Marketing Specialist role at Eye Security.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy and go-to-market plan?
• What are the most challenging aspects of working in the DACH market, and how can this role address them?
• How does Eye Security support the professional development and growth of its employees?
• What are the company's plans for expansion and growth in the coming years, and how can this role contribute to that success?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success, while also providing valuable insights into the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Eye Security's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study or project presentation by researching the company and industry, and developing a creative and effective solution
• Practice your communication and presentation skills to ensure a strong performance in the interviews
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.