R

Field Marketing Specialist III

Rackspace
Full-time
Remote
Worldwide
๐Ÿ“ Field Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Field Marketing Specialist III

๐Ÿ”น Company: Rackspace Technology

๐Ÿ”น Location: San Antonio, Texas, United States (Remote)

๐Ÿ”น Job Type: Full-Time, Hybrid (3 days remote, 2 days on-site)

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: April 16, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: Remote in the U.S.A. (Candidates within 40 miles of San Antonio office work hybrid)

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Designing, developing, and implementing marketing programs and pricing strategies
  • Collaborating with sales and technical teams to create actionable marketing plans
  • Monitoring and reporting results of programs and non-digital direct marketing activities
  • Managing day-to-day requirements to land demand generation and locally created marketing programs and readiness with sales
  • Driving market intelligence readiness for sales

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration and data-driven decision making.

๐Ÿ“‹ Key Responsibilities

โœ… Translates account-based sales objectives to demand and event marketing teams to create actionable cross-portfolio integrated go-to-market (GTM) marketing plans, strategies, programs, tailored messaging, and content that support driving pipeline and acceleration for targeted accounts and contacts.

โœ… Manages day-to-day requirements to land demand generation and locally created marketing programs and readiness with sales.

โœ… Drives market intelligence readiness, in partnership with segment marketing, for sales.

โœ… Facilitates ongoing account check-ins with field sellers to ensure account goals remain on track and support forecast requirements, managing correction of errors and adjusting plans as necessary to support bookings.

โœ… Monitors and reports results of programs and non-digital direct marketing activities.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing effectiveness and support sales goals.

๐ŸŽฏ Required Qualifications

Education: Bachelor's Degree required, preferably in a field related to the role.

Experience: A minimum of 5 - 7 years of experience in the field of role required.

Required Skills:

  • Intermediate knowledge of event planning, tactics, and management
  • Intermediate understanding of the overall media and measurement/analytics landscape, online advertising, and marketing trends
  • Intermediate understanding of Rackspace's strategic and competitive position
  • Demonstrated ability to work independently with minimal supervision while managing time effectively and meeting deadlines
  • Experience with Hubspot
  • Experience with Salesforce
  • Experience with the Microsoft Office Suite (Word, Excel, PowerPoint)
  • Experience working closely with Sales

Preferred Skills:

  • Experience with CMS tools
  • Experience with data analysis tools
  • Experience with social media marketing and social media savvy

ASSUMPTION: While the role requires specific experience and skills, there is room for candidates to bring additional relevant skills and experiences to the table.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: The anticipated starting pay range for Colorado is: $82,300 - $120,670. For the states of Hawaii and New York (not including NYC), it is: $87,500 - $128,370. For California, New York City, and Washington, it is: $95,900 - $140,580. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.

Benefits:

  • Information on benefits offered is here.

Working Hours: 40 hours per week, with flexible work arrangements for hybrid employees.

ASSUMPTION: The salary range provided is based on location and may vary depending on the candidate's skills, experience, and specific work location. Benefits are subject to change and may vary based on the employee's location and role.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Rackspace Technology is a leading provider of multicloud solutions, helping global companies across industries navigate their cloud journey.

Company Size: Rackspace Technology has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Rackspace Technology was founded in 1998 and has since grown to become a publicly traded company with a global presence.

Company Description:

  • Rackspace Technology is the multicloud solutions expert, helping customers realize the full value of the cloud.
  • The company combines its expertise with leading technologies to deliver end-to-end solutions, from applications to data to security.
  • Rackspace Technology has a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future.

Company Specialties:

  • IT as a Service
  • Multi-Cloud
  • Managed Hosting
  • Managed Security
  • Compliance Solutions
  • Database Administration
  • Enterprise Application Management
  • Managed Oracle and SAP
  • Managed Magento/Hybris/Sitecore/Oracle ATG/Adobe Experience Manager
  • Professional Services
  • Artificial Intelligence

Company Website: rackspace.com

ASSUMPTION: Rackspace Technology's extensive experience and expertise in multicloud solutions make it an attractive employer for candidates seeking to grow their careers in the tech industry.

๐Ÿ“Š Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise and experience in field marketing.

Reporting Structure: The Field Marketing Specialist III reports directly to the Manager, Field Marketing.

Work Arrangement: This role is hybrid, with employees working from home three days a week and in the office two days a week, with the option to work fully remotely for candidates outside of the San Antonio area.

Growth Opportunities:

  • Progression to a Manager or Senior Manager role within the Field Marketing team
  • Expansion into other areas of marketing, such as demand generation or product marketing
  • Opportunities to work on strategic projects and initiatives, driving innovation and growth within the company

ASSUMPTION: The Field Marketing Specialist III role offers ample opportunities for career growth and development within Rackspace Technology.

๐ŸŒ Location & Work Environment

Office Type: Rackspace Technology's San Antonio office is a hybrid work environment, with employees working both on-site and remotely.

Office Location(s): 19122 US Highway 281 N, Ste 128, San Antonio, Texas 78258, United States

Geographic Context:

  • San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States.
  • The city offers a diverse and vibrant culture, with a rich history and numerous attractions.
  • San Antonio has a humid subtropical climate, with mild winters and hot summers.

Work Schedule: Employees in this hybrid role work from home three days a week and in the office two days a week, with flexible hours and the option to work remotely full-time for candidates outside of the San Antonio area.

ASSUMPTION: The hybrid work arrangement and flexible hours offered by Rackspace Technology provide employees with a good work-life balance and the opportunity to work in a dynamic and collaborative environment.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth phone or video interview with the field marketing team
  • On-site or virtual final interview with key stakeholders
  • Background check and offer

Key Assessment Areas:

  • Marketing strategy and planning
  • Cross-functional collaboration and communication
  • Data analysis and reporting
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your marketing strategy and planning experience in detail
  • Showcase your ability to work collaboratively and adapt to new situations

ATS Keywords: Field Marketing, Marketing Strategy, Marketing Planning, Cross-Functional Collaboration, Data Analysis, Problem-Solving, Adaptability

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, tactical execution, and ability to work collaboratively with cross-functional teams.

๐Ÿ› ๏ธ Tools & Technologies

  • Hubspot
  • Salesforce
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CMS tools (e.g., WordPress, Drupal)
  • Data analysis tools (e.g., Google Analytics, Tableau)
  • Social media marketing tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the marketing field.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Fanatical Supportยฎ
  • No Limits
  • Authentic Giving
  • Do The Right Thing
  • Embrace Change

Work Style:

  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Adaptable and responsive to change
  • Customer-focused and committed to exceptional service

Self-Assessment Questions:

  • Do you align with Rackspace Technology's core values, particularly Fanatical Supportยฎ and No Limits?
  • Are you comfortable working in a hybrid environment and collaborating with remote team members?
  • Do you thrive in a data-driven and results-oriented work culture?

ASSUMPTION: Rackspace Technology's values and work style emphasize customer focus, collaboration, and continuous improvement, making it an attractive employer for candidates seeking a dynamic and supportive work environment.

โš ๏ธ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Navigating a large and complex organization with numerous stakeholders
  • Adapting to changes in marketing strategies and priorities
  • Working effectively in a hybrid or remote work environment

ASSUMPTION: The Field Marketing Specialist III role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic and fast-paced environment.

๐Ÿ“ˆ Similar Roles Comparison

  • Compared to other field marketing roles, this position requires a higher level of experience and a broader range of skills, including data analysis and strategic planning.
  • Field marketing roles in the tech industry often involve a high degree of collaboration with sales and technical teams, as well as a strong focus on driving pipeline and revenue growth.
  • Career progression in field marketing typically involves moving into management or senior management roles, with opportunities to specialize in specific areas such as demand generation or product marketing.

ASSUMPTION: The Field Marketing Specialist III role offers a unique blend of strategic and tactical responsibilities, making it an attractive option for candidates seeking to grow their careers in marketing.

๐Ÿ“ Sample Projects

  • Developing and executing a targeted account-based marketing (ABM) campaign to drive pipeline and revenue growth for a key strategic account
  • Collaborating with cross-functional teams to create and implement a go-to-market (GTM) strategy for a new product launch, including messaging, content, and channel selection
  • Analyzing marketing program performance data to identify trends, optimize campaigns, and drive improved results

ASSUMPTION: The sample projects provided offer a glimpse into the strategic and tactical responsibilities of the Field Marketing Specialist III role, highlighting the importance of data-driven decision making and cross-functional collaboration.

โ“ Key Questions to Ask During Interview

  • Can you describe the typical marketing strategy and planning process for a key strategic account?
  • How does the field marketing team collaborate with sales and technical teams to create and execute marketing programs?
  • What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
  • How does Rackspace Technology support the growth and development of its employees, particularly in the field marketing team?
  • What are the biggest challenges facing the field marketing team in the current market landscape, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and team dynamics.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your marketing strategy and planning experience, as well as any data analysis or reporting projects you've worked on
  • Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.