📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Mastercard
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving field marketing initiatives to generate demand for Mastercard's offerings in the EMEA region
- Collaborating with local and global marketing teams, product marketing, sales, and business development
- Planning and executing regional events, trade shows, and other marketing activities
- Optimizing the marketing/sales lead handoff to ensure lead handling SLAs are met
ASSUMPTION: This role requires a strong background in B2B field marketing, with experience in multiple marketing tactics and a proven track record of driving successful customer acquisition programs.
📋 Key Responsibilities
✅ Execute marketing campaigns on behalf of Mastercard's Services business unit in the EMEA region
✅ Coordinate and partner with country and regional business owners, marketing teams, and sales teams on joint demand generation initiatives
✅ Plan and manage regional events, trade shows, and other marketing activities to enhance brand awareness and generate leads
✅ Collaborate with Partner Marketing, Customer Marketing, and Business Development leads to execute joint campaigns
✅ Coordinate marketing campaigns across multiple channels to support teams in creating and executing awareness
✅ Work closely with sales teams to optimize the marketing/sales lead handoff
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple projects and competing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a relevant field of study preferred
Experience: Minimum of 5 years of experience in B2B field marketing, preferably in the EMEA region
Required Skills:
- Proven experience in B2B field marketing, target account marketing, and account-based marketing strategies
- Ability to write for field marketing activities, such as speaker submissions, stage presentations, campaign localization, direct promotion ad copy, etc.
- Record of successfully working in matrix marketing organizations
- Hands-on experience and willingness to write and create email campaigns
- Detail-oriented, well organized, and able to multi-task in a fast-paced environment
- Self-directed and creative thinker, ready to proactively bring innovative ideas to the table, solve problems, and take risks
- Ability to pull, ready, and present marketing data for reporting and decision making
- CRM experience; Salesforce.com preferred
- Marketing automation expertise; Salesforce Marketing Cloud preferred
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages, particularly Arabic or French
ASSUMPTION: While not explicitly stated, experience in the financial services industry and fluency in additional languages may be beneficial for this role due to the regional focus and potential client base.
💰 Compensation & Benefits
Salary Range: ASSUMPTION: Based on market research and similar roles, the estimated salary range for this position is AED 35,000 - 55,000 per month (USD 9,500 - 15,000 per month).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global company with a diverse and inclusive work environment
Working Hours: Full-time, with the ability to work up to 25% of the time
ASSUMPTION: The salary range provided is an estimate based on market research and similar roles. Actual compensation may vary based on factors such as experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services industry, specifically focusing on digital payments, commerce, and technology. The company is a publicly traded corporation with a global presence.
Company Size: Mastercard has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry.
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services
Company Specialties:
- Global digital payments/commerce
- Technology
- Innovative mobile payment solutions
- Processing
Company Website: www.mastercard.com
ASSUMPTION: Mastercard's global presence and extensive experience in the financial services industry provide a strong foundation for applicants seeking a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in B2B field marketing.
Reporting Structure: The Field Marketing Manager will report to the Head of Marketing for the EMEA region and work closely with various teams, including local and global marketing teams, product marketing, sales, and business development.
Work Arrangement: This role is on-site, with the ability to work up to 25% of the time. Applicants should be prepared to travel as needed.
Growth Opportunities:
- Potential to advance within the marketing department or explore other areas of the business
- Opportunities to work on global campaigns and collaborate with diverse teams
- Access to professional development and training opportunities
ASSUMPTION: Mastercard's global presence and diverse business units provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Mastercard's Dubai office is a modern, professional environment with a collaborative culture.
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US; Chausee de Tervuren 198A, Waterloo, 1410, BE; 3 Fraser Street, Level 17, Duo Tower, Singapore, 189352, SG; Sheikh Zayed Road, Dubai, -, AE
Geographic Context:
- Dubai is a major business hub in the Middle East, with a diverse and multicultural population
- The United Arab Emirates offers a tax-free income and a high standard of living
- The region is home to a growing number of financial services companies and startups
Work Schedule: Full-time, with the ability to work up to 25% of the time
ASSUMPTION: Applicants should be comfortable working in a multicultural environment and be prepared to travel as needed for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the hiring manager and a panel of team members
- Final interview with the Head of Marketing for the EMEA region
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and prioritization skills
- Collaboration and communication skills
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Highlight relevant experience in B2B field marketing and campaign execution
- Demonstrate a strong understanding of the financial services industry and Mastercard's business
- Prepare examples of successful field marketing campaigns and their outcomes
- Showcase your ability to work effectively in a matrix marketing organization
ATS Keywords: B2B Field Marketing, Digital Marketing, Content Marketing, Account-Based Marketing, Campaign Execution, Lead Generation, Event Planning, Sales Collaboration, CRM Experience, Marketing Automation, Data Analysis, Project Management, Creative Thinking, Detail-Oriented, Organizational Skills, Multi-Tasking
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this role, and be prepared to discuss their marketing strategies and campaign ideas during the interview process.
🛠️ Tools & Technologies
- Salesforce.com (CRM)
- Salesforce Marketing Cloud (marketing automation)
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Applicants should have experience with CRM and marketing automation tools, as well as proficiency in Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Doing the Right Thing
- Staying True to Ourselves
- Including Everyone
- Encouraging Growth
Work Style:
- Collaborative and inclusive work environment
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Global company with a diverse and multicultural workforce
Self-Assessment Questions:
- How do you align with Mastercard's core values, particularly 'Including Everyone' and 'Encouraging Growth'?
- How comfortable are you working in a multicultural environment and collaborating with diverse teams?
- How do you approach project management and prioritization in a fast-paced, dynamic work environment?
ASSUMPTION: Applicants should assess their cultural fit with Mastercard's values and work style, and be prepared to discuss their alignment during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and competing priorities in a fast-paced environment
- Balancing the needs of various stakeholders, including local and global marketing teams, product marketing, sales, and business development
- Working effectively in a matrix marketing organization
- Adapting to a multicultural work environment and potentially working with remote teams
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be prepared to manage multiple projects and competing priorities.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Marketing Manager: Field Marketing Managers focus specifically on field marketing initiatives, while Marketing Managers have a broader scope of responsibilities
- B2B Field Marketing vs. B2C Field Marketing: B2B Field Marketing Managers work with businesses and organizations, while B2C Field Marketing Managers focus on consumer-facing campaigns
- Career Path: Field Marketing Managers can progress into senior marketing roles, such as Marketing Director or Vice President of Marketing
ASSUMPTION: Applicants should consider the specific focus and responsibilities of this role compared to similar marketing positions and assess their career goals and interests.
📝 Sample Projects
- Developing and executing a regional event strategy to drive brand awareness and generate leads
- Collaborating with sales teams to optimize the marketing/sales lead handoff and improve lead handling SLAs
- Creating and localizing campaign content, such as speaker submissions, stage presentations, and direct promotion ad copy
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of successful campaign outcomes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the local and global marketing teams, product marketing, sales, and business development?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does Mastercard support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications
- Prepare examples of successful field marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.