📌 Core Information
🔹 Job Title: Existing Customer Marketing Execution VP
🔹 Company: Citi
🔹 Location: Schaumburg, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and loyalty through marketing strategies
- Collaborating with cross-functional teams to develop and execute campaigns
- Managing channel integration and ensuring campaign integrity
- Making data-driven decisions and recommendations
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns to drive customer engagement and loyalty
✅ Collaborate with internal teams to create campaign strategy and plans
✅ Ensure marketing campaigns are designed and executed flawlessly to meet business goals
✅ Manage internal legal and creative reviews and approvals for marketing campaigns
✅ Assess risk and ensure compliance with applicable laws, rules, and regulations
✅ Identify and manage issues to resolution
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 6-10 years of experience in Marketing and retail bank/financial services industry
Required Skills:
- Advanced project management skills
- Attention to detail
- Strong communication and problem-solving skills
- Creative problem-solving and sense of ownership
- Solid communication, presentation, and project management skills
- Experience working with cross-functional teams and creative agencies
- Experience managing multi-channel marketing campaigns end-to-end
Preferred Skills:
- Experience in a similar role within the financial services industry
ASSUMPTION: Candidates with experience in marketing within the financial services industry will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $114,720.00 - $172,080.00 per year
Benefits:
- Medical, dental, and vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including vacation, sick leave, and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Citi is a global bank with a history of over 200 years, providing a wide range of financial services to clients worldwide.
Company Size: 10,001+ employees. Citi is a large, established organization with a global presence.
Founded: 1812. Citi has a long history and extensive experience in the financial services industry.
Company Description:
- Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress.
- Citi's core activities include safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of its clients.
- Citi is committed to privacy and has a strong focus on responsible business practices.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi Group
ASSUMPTION: Citi's extensive experience and global presence provide a stable and well-established environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior-level management role within the marketing department.
Reporting Structure: This role reports directly to the head of the Existing Customer Marketing team.
Work Arrangement: On-site, full-time position with a typical workweek of 40 hours.
Growth Opportunities:
- Potential advancement to a senior-level or director role within the marketing department.
- Expansion of responsibilities to include additional regions or product lines.
- Opportunities to gain experience in different aspects of marketing or related fields.
ASSUMPTION: Citi's large size and diverse range of products and services provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment.
Office Location(s): Schaumburg, Illinois, United States
Geographic Context:
- Schaumburg is a suburb of Chicago, Illinois, with a population of approximately 75,000 people.
- The area offers a mix of urban and suburban living with easy access to Chicago's amenities.
- Illinois is centrally located in the United States, providing convenient access to major transportation hubs.
Work Schedule: Full-time, typically 40 hours per week with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The Schaumburg location offers a convenient and comfortable work environment with easy access to Chicago's cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and potential team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and organizational skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing campaigns
- Research Citi's marketing strategies and recent campaigns to demonstrate your knowledge of the company and industry
ATS Keywords: Marketing strategy, campaign development, project management, communication, presentation, problem-solving, analytics, customer engagement, loyalty, channel integration, risk assessment, compliance
ASSUMPTION: Citi's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Client Centricity
- Responsibility
- Integrity
- Respect
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on achieving business goals
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach balancing the need for creativity with the requirement for compliance in marketing campaigns?
- How do you prioritize and manage multiple projects and deadlines effectively?
- How do you ensure that marketing campaigns are designed and executed flawlessly to meet business goals?
ASSUMPTION: Citi values candidates who are able to thrive in a fast-paced, collaborative environment and who demonstrate a strong commitment to client centricity and excellence.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity with compliance in marketing campaigns
- Working in a fast-paced and dynamic environment
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on channel integration and ensuring campaign integrity within the existing customer marketing team.
- Similar roles in other organizations may have a broader focus on campaign development and execution without the specific channel integration responsibilities.
- Career progression in this role may lead to senior-level or director positions within the marketing department or related fields.
ASSUMPTION: This role offers a unique opportunity to gain experience in channel integration and campaign execution within the existing customer marketing team.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer engagement and loyalty
- Managing the channel integration process for a new product launch
- Conducting a competitive analysis and developing a marketing strategy to differentiate Citi's offerings
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for existing customers?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the marketing team collaborate with other departments, such as product, sales, and customer service?
- What opportunities are there for professional development and growth within the marketing department or related fields?
- How does Citi support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing campaigns
- Research Citi's marketing strategies and recent campaigns to demonstrate your knowledge of the company and industry
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.