📌 Core Information
🔹 Job Title: Existing Customer Marketing Execution VP
🔹 Company: Citi
🔹 Location: Schaumburg, Illinois, United States (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and loyalty through marketing strategies
- Managing channel integration and campaign execution
- Collaborating with cross-functional teams to deliver campaigns
- Analyzing competitive analysis and making data-driven decisions
- Ensuring compliance with regulations and ethical standards
ASSUMPTION: This role requires a strong understanding of marketing strategies, project management skills, and experience working with cross-functional teams in the financial services industry.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns to meet business goals
✅ Collaborate with business partners to drive customer engagement
✅ Make decisions based on analytics and competitive analysis
✅ Identify and manage issues to resolution
✅ Manage internal legal and creative reviews and approvals for campaigns
✅ Ensure compliance with laws, regulations, and ethical standards
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work well under tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 6-10 years of experience in Marketing and retail bank/financial services industry
Required Skills:
- Advanced project management skills
- Strong communication and problem-solving skills
- Demonstrated organizational skills
- Creative problem-solving and sense of ownership
- Solid communication, presentation, and project management skills
- Experience working with cross-functional teams and creative agencies
- Experience managing multi-channel marketing campaigns end-to-end
- Ability to work well under tight deadlines in a fast-paced environment
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $114,720.00 - $172,080.00 per year (based on the provided range)
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is for the primary location of Schaumburg, Illinois. Salary may vary based on location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Citi has 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
- Citi is a global bank with operations in over 100 countries and jurisdictions worldwide.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: www.citigroup.com
ASSUMPTION: Citi is a large, global financial institution with a wide range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level management
Reporting Structure: This role reports to the Head of Existing Customer Marketing
Work Arrangement: On-site with remote flexibility
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing organization
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a global financial institution
ASSUMPTION: This role offers opportunities for career growth and development within the marketing organization and the broader financial services industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with remote flexibility
Office Location(s): Schaumburg, Illinois, United States (with remote flexibility)
Geographic Context:
- Schaumburg is a suburb of Chicago, Illinois, with a population of approximately 75,000 people.
- The area offers a mix of urban and suburban living, with easy access to Chicago's cultural attractions and amenities.
- Schaumburg is home to several major corporations and has a strong job market.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The remote flexibility offered for this role may allow for a better work-life balance and reduced commuting time.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Existing Customer Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of Citi's business and the role's responsibilities in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills
ATS Keywords: Marketing strategy, campaign development, project management, communication, presentation, problem-solving, analytics, financial services, customer engagement, channel integration
ASSUMPTION: Citi's application process may involve multiple interviews and assessments to ensure the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, etc.)
- Project management software (e.g., Asana, JIRA, etc.)
- Microsoft Office Suite
ASSUMPTION: Proficiency in marketing software and tools is likely required for this role, as well as experience with project management software.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Responsible
- Resilient
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you able to adapt and respond to change effectively?
ASSUMPTION: Citi values candidates who are client-centric, responsible, resilient, collaborative, and inclusive, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Navigating a large, global organization with complex processes
- Balancing the demands of the role with personal and family responsibilities
- Adapting to changes in the financial services industry and regulatory environment
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on channel integration and campaign execution for existing customer marketing within a large financial institution.
- Similar roles may include Marketing Manager, Campaign Manager, or Project Manager, but with a focus on customer acquisition or new product launches rather than existing customer engagement.
- Career progression may include roles such as Senior Marketing Manager, Director of Marketing, or Vice President of Marketing within the financial services industry.
ASSUMPTION: This role offers a unique opportunity to gain experience in existing customer marketing within a large financial institution, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer engagement and loyalty
- Managing the channel integration process for a new product launch
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and execution to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing organization and the company's strategic goals?
- What opportunities are there for professional development and growth within the marketing organization?
- How does the company support work-life balance for employees in this role?
- What are the biggest challenges facing the existing customer marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.