Existing Customer Marketing (ECM) Retention Management VP

📌 Core Information

🔹 Job Title: Existing Customer Marketing (ECM) Retention Management VP

🔹 Company: Citi

🔹 Location: Wilmington, Delaware, United States

🔹 Job Type: On-site

🔹 Category: 🌟 Customer Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer lifecycle strategies focusing on early engagement, usage, loyalty, and retention.
• Partnering with internal teams to design and execute retention marketing campaigns.
• Implementing strategies for digital channel expansion, offer management, and fulfillment.
• Conducting business-as-usual auditing and identifying potential issues for mitigation.

ASSUMPTION: This role demands a strategic thinker capable of leveraging data analytics to enhance customer retention efforts. The emphasis on flawless execution suggests a focus on precision and adherence to campaign timelines.

📋 Key Responsibilities

✅ Partner with internal teams to ensure retention marketing strategies meet business objectives by reducing attrition and driving growth.

✅ Lead the expansion into digital channels by developing strategies, testing, and managing offers.

✅ Engage in implementing test strategies and develop campaign schedules while auditing for BAU processes.

✅ Make decisions and recommendations based on analytics.

✅ Identify and manage issue resolution processes.

✅ Handle legal and creative reviews for campaign approvals.

✅ Assess risks in business decisions, demonstrating consideration for the firm's reputation and compliance.

ASSUMPTION: It is assumed that the VP role involves a mix of strategic planning, team collaboration, and oversight of marketing operations, requiring a high degree of leadership and ethical decision-making ability.

🎯 Required Qualifications

Education: Bachelor’s/University degree, master’s degree preferred

Experience: 6-10 years of experience in marketing within the retail bank or financial services industry

Required Skills:

• Advanced project management skills
• Strong communication and problem-solving abilities
• Demonstrated organizational skills and multitasking
• Creative problem-solving and a sense of ownership
• Ability to work well under tight deadlines
• Attention to detail

Preferred Skills:

• Experience with digital marketing channels
• Analytical skills to support data-driven decision-making

ASSUMPTION: The role likely prefers candidates with a solid blend of technical marketing expertise and interpersonal skills to effectively manage both internal teams and external communications.

💰 Compensation & Benefits

Salary Range: $114,720 - $172,080 annually

Benefits:

• Medical, dental, and vision coverage
• 401(k) retirement plan
• Life, accident, and disability insurance
• Wellness programs
• Paid time off, including vacation and sick leave

Working Hours: 40 hours per week

ASSUMPTION: As an on-site role at a global financial services entity, salary and benefits are competitive, aligning with industry standards for senior management positions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services with a focus on banking, investment, and wealth management.

Company Size: 10,001+ employees, indicating a well-established firm with extensive global reach.

Founded: 1812

Company Description:

• Citi serves as a trusted financial services partner globally.
• Engaged in safeguarding assets, lending, and accessing capital markets.
• Operates in over 100 countries, providing vast international exposure.

Company Specialties:

• Banking and commercial banking services
• Investment banking and capital markets
• Consumer lending and transaction services

Company Website: http://www.citigroup.com

ASSUMPTION: Working at Citi offers exposure to a range of financial services, supporting professional growth in a dynamic and globally interconnected environment.

📊 Role Analysis

Career Level: Senior management position requiring strategic oversight capabilities.

Reporting Structure: Likely reports to the head of the Customer Marketing division or equivalent.

Work Arrangement: On-site presence in Wilmington, Delaware, important for close collaboration with teams.

Growth Opportunities:

• Potential to lead larger marketing initiatives
• Opportunities to innovate within digital channels
• Career advancement potential within Citi's expansive global network

ASSUMPTION: The role's alignment with strategic business objectives positions it for leadership trajectory within Citi.

🌍 Location & Work Environment

Office Type: Corporate office environment focused on collaborative teamwork and strategic planning.

Office Location(s): Primarily based in Wilmington, Delaware.

Geographic Context:

• Close to major metropolitan areas for expansive business networking
• Access to local amenities and professional development opportunities
• Proximity to other corporate hubs within the United States

Work Schedule: Standard 40-hour work week with potential for flexible adjustments based on project needs.

ASSUMPTION: Situated in Wilmington, the office provides a balance of city accessibility with a close-knit community feel, enhancing work-life harmony.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Citi's careers page
• Initial screening with Human Resources
• Technical and behavioral interviews with department leads
• Final interview round with senior management

Key Assessment Areas:

• Marketing strategy development and execution
• Analytical problem-solving using data insights
• Leadership and team management capabilities

Application Tips:

• Highlight achievements in digital marketing campaigns
• Demonstrate experience in cross-functional team collaboration
• Use specific examples to illustrate problem-solving skills

ATS Keywords: Retention Marketing, Digital Channels, Project Management, Customer Engagement, Compliance

ASSUMPTION: The rigorous interview process reflects the role's importance in shaping Citi's marketing strategies, requiring candidates to illustrate comprehensive expertise.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Tableau, Google Analytics)
• Project management software (e.g., Jira, Asana)

ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for driving results and optimizing campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Client-centric approach
• Commitment to ethical standards and compliance
• Focus on innovation and collaboration

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic environment
• Results-driven with a focus on strategic impact

Self-Assessment Questions:

• How do I approach ethical decision-making in high-pressure situations?
• What strategies do I use to drive customer engagement effectively?
• How comfortably do I handle cross-functional team dynamics?

ASSUMPTION: Understanding Citi’s commitment to innovation and client focus can guide candidates toward evaluating their alignment with the company's culture and values.

⚠️ Potential Challenges

• Adapting to rapidly changing market dynamics in financial services
• Navigating compliance and regulatory requirements in marketing initiatives
• Balancing strategic initiatives with operational demands
• Driving innovation within established corporate structures

ASSUMPTION: The high-stakes nature of marketing within a leading financial institution poses unique challenges requiring resilience and adaptability.

📈 Similar Roles Comparison

• Retention strategies may require advanced analytical skills across other banks.
• Increased focus on digital marketing differentiates this role from similar positions.
• Positions at smaller firms may not require as broad a compliance focus.

ASSUMPTION: While similar roles exist across the financial sector, Citi's global scale and commitment to compliance provide distinct operational challenges and learning opportunities.

📝 Sample Projects

• Development and launch of a comprehensive retention strategy for a new digital product line.
• Implementation of test-and-learn initiatives for campaign optimization.
• Coordinating a multi-channel campaign targeting customer engagement within a regulatory framework.

ASSUMPTION: Previous experience with project management and API integrations can provide relevant context for sample project expectations.

❓ Key Questions to Ask During Interview

• What are the primary goals for the ECM Retention VP over the next fiscal year?
• How does Citi define and measure success in customer retention strategies?
• Can you describe the team structure and how this role fits into it?
• What major challenges have recent campaigns encountered, and how were they addressed?
• How does Citi support leadership development and career growth from this position?

ASSUMPTION: Asking targeted questions can uncover the specific impact and expectations of the role, helping align personal career goals with organizational objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Citi's careers portal
• Prepare to discuss your experience in managing large-scale marketing projects
• Highlight your familiarity with digital marketing platforms
• Ensure your application highlights compliance and risk management experience
• Follow up with HR to express continued interest and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.