Enterprise Growth Marketing Lead - Japan

🚀 Job Overview

ElevenLabs is seeking an Enterprise Growth Marketing Lead to accelerate their expansion in the Japanese market. This pivotal role will drive the company's enterprise sales pipeline in Japan through strategic marketing initiatives, localized content development, and market-specific campaigns. The position requires a deep understanding of both the Japanese business landscape and technology marketing to effectively position ElevenLabs' AI voice technology solutions to enterprise clients.

ASSUMPTION: Based on the job listing mentioning "accelerating Enterprise sales in Japan" and "defining growth strategy in Japan," this position appears to be a market expansion role focused specifically on enterprise clients rather than consumer marketing.

📋 Key Responsibilities

• ✅ Define and execute growth strategy for the Japanese market
• ✅ Drive lead generation and nurture existing pipeline in Japan
• ✅ Adapt successful US and EU growth strategies and marketing collateral for the Japanese market
• ✅ Organize and run events and webinars for the Japanese audience
• ✅ Produce thought leadership content tailored to Japanese enterprise clients
• ✅ Create and optimize lead nurturing sequences
• ✅ Develop sales collateral for the Japanese market
• ✅ Identify and pursue strategic partnership and sponsorship opportunities
• ✅ Collaborate with performance marketing team on retargeting and Account-Based Marketing (ABM) initiatives

ASSUMPTION: The responsibilities have been organized based on the description of "you'll play a key role in..." and similar statements. The listing implies high autonomy and ownership but doesn't specify reporting structure or team management responsibilities.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years experience in Enterprise growth/marketing

Skills:

• Strong understanding of the Japanese market
• Copywriting and content development expertise
• Product marketing capabilities
• Analytical skills (Google Sheets and/or SQL)
• Ownership mindset with high autonomy
• Fluency in Japanese and English languages

Bonus Qualifications:

• Proficiency in relevant marketing channels (cold email, SEO, affiliate management, performance marketing)
• Product sense
• Design skills

ASSUMPTION: While not explicitly stated as requirements, the "Who you are" section suggests the ideal candidate will also be passionate about audio AI, highly motivated with strong work ethic, analytical, efficient, and able to work autonomously.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• High-velocity innovation environment
• Global team collaboration across 30+ countries
• Annual company offsite (previous one in Croatia)
• Remote-first work structure
• Growth opportunities with AI industry leaders

Industry Comparison: Not specified

ASSUMPTION: While specific compensation is not mentioned, ElevenLabs' recent Series-C funding at a $3.3B valuation suggests competitive compensation for this strategic role. Benefits focus on work environment, global collaboration, and professional growth rather than traditional benefits packages.

🔍 Company Context

Industry Position: ElevenLabs is a pioneering voice AI technology company that launched in January 2023 and has quickly grown to serve over 1 million users globally. They partner with major global brands and focus on cutting-edge research and products in the voice technology space.

Company Size: Not specified, but described as a global team across 30+ countries

Company Stage: Growth-stage startup that recently closed Series-C funding at a $3.3B valuation, backed by prominent investors including a16z, ICONIQ, NEA, Sequoia, NFDG, and Salesforce

ASSUMPTION: Based on the recent Series-C funding (typically a later-stage funding round) and valuation, ElevenLabs appears to be in a high-growth phase following initial product-market fit. The company seems to be expanding internationally, with this role specifically targeting growth in the Japanese market.

📊 Role Analysis

Career Level: Senior-level based on required 5+ years of experience and high level of autonomy

Reporting Structure: Not specified

Team Size/Composition: Not specified, but role involves collaboration with performance marketing team

Growth Opportunities: Opportunity to be "an early member of a company on the rise" suggests potential for career advancement as the company grows

ASSUMPTION: Given the strategic market focus and cross-functional nature of responsibilities, this role likely reports to a VP of Marketing, Growth, or International Expansion. The position appears to be a key leadership role for the Japanese market, potentially with future team building responsibilities as the market expands.

🌍 Location & Work Environment

Office Type: Remote-first with high flexibility, though the candidate must be based in Japan

Geographic Context: Japan is a sophisticated technology market with specific business cultural norms and expectations that differ significantly from Western markets

Work Schedule: Not specified, but the global nature of the team suggests flexibility

Regional Considerations: Japanese business culture typically values relationship-building, attention to detail, and hierarchical structures. Marketing efforts need to reflect these cultural nuances to be effective.

ASSUMPTION: While the company describes itself as "remote first," the requirement to be based in Japan suggests there may be occasional in-person meetings with Japanese enterprise clients or partners, though this isn't explicitly stated.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at tech startups, expect initial screening calls, marketing strategy discussions, portfolio reviews, and meetings with cross-functional stakeholders

Key Assessment Areas: Understanding of Japanese market, enterprise marketing strategy experience, content creation skills, analytical capabilities, Japanese language proficiency

Application Tips: Highlight specific examples of enterprise marketing campaigns in Japan, measurable results from previous growth initiatives, and demonstrate understanding of cultural nuances in Japanese B2B marketing

ATS Keywords: Enterprise marketing, Japan market, B2B marketing, growth strategy, lead generation, bilingual, events, webinars, content marketing, sales enablement, localization

ASSUMPTION: These insights are based on industry standards for similar roles and companies. The actual interview process may vary at ElevenLabs.

🛠️ Tools & Technologies

Google Sheets, SQL, potentially CRM systems, email marketing platforms, webinar tools, content management systems, analytics platforms

ASSUMPTION: While the job listing only explicitly mentions Google Sheets and SQL, roles of this nature typically involve various marketing technology platforms. The specific tools used at ElevenLabs aren't mentioned but would likely include marketing automation, CRM, and analytics platforms standard in B2B marketing.

👔 Cultural Fit Considerations

Company Values: Innovation, autonomy, accountability, curiosity, excellence, and bias to action

Work Style: High autonomy, quick innovation cycles, minimal bureaucracy, global collaboration, asynchronous workflows

Self-Assessment:

• Are you passionate about voice AI and making content universally accessible?
• Do you thrive in high-autonomy environments with minimal supervision?
• Are you comfortable with a first-principles approach to problem-solving?
• Can you balance Japanese business cultural expectations with a startup's fast-paced environment?
• Are you willing to go "the extra mile" in a critical growth period?

ASSUMPTION: The company culture appears to blend high autonomy with high expectations. The emphasis on "going the extra mile" suggests intensity and potentially significant workloads during critical growth periods.

⚠️ Potential Challenges

• Adapting Western marketing strategies to the Japanese context while maintaining core messaging
• Balancing global brand consistency with local market expectations
• Managing multiple responsibilities across different marketing functions with high autonomy
• Working across time zones with a global team (potential after-hours meetings)
• The expectation to drive results quickly in a competitive AI market

ASSUMPTION: These potential challenges are inferred from the job responsibilities and company situation. The actual challenges may vary, and some candidates might find these aspects energizing rather than challenging.

📈 Similar Roles Comparison

This role combines elements of Country Marketing Manager, Enterprise Marketing Lead, and Growth Marketing Manager, but with specific focus on the Japanese market. Unlike a general marketing role, it emphasizes enterprise sales enablement and market adaptation rather than brand building. Compared to a pure sales role, it focuses on creating the marketing foundation to support sales rather than direct selling.

ASSUMPTION: This comparison is based on standard industry patterns for similar roles. The exact positioning of this role within ElevenLabs' organization may differ.

📝 Sample Projects

• Developing a localized webinar series introducing ElevenLabs' voice AI capabilities to Japanese enterprise prospects
• Creating Japanese-language case studies featuring successful implementations with global clients
• Building a strategic partnership program with Japanese technology consultancies or integrators
• Developing market-specific lead nurturing email sequences that respect Japanese business communication norms
• Analyzing performance of various marketing channels to optimize budget allocation for the Japanese market

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and are not confirmed initiatives within ElevenLabs.

❓ Key Questions to Ask During Interview

• What are ElevenLabs' current challenges and opportunities specific to the Japanese market?
• How do you measure success for this role in the first 30, 60, and 90 days?
• What is the balance between adapting existing global marketing strategies versus creating Japan-specific approaches?
• How does the Japan growth initiative fit into ElevenLabs' overall global expansion strategy?
• What resources and support will be available for market-specific initiatives?
• What are the most successful marketing channels for ElevenLabs in other markets that might translate to Japan?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.