Digital Communications Coordinator
Mid-level Communications role at Eames Institute. Richmond · $73,500–$84,425 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and publish weekly posts across Instagram, LinkedIn, Facebook, TikTok, YouTube and Pinterest for several brands
- Write on-brand captions and shape a consistent voice, with copy reviewed by the Editorial Director
- Shoot and edit video into short reels, plus build graphics and other post assets
- Watch channels daily, reply to comments and messages, and keep the community engaged
- Team up with the Data Analytics Manager to report weekly and monthly and surface ways to lift engagement
What you bring
- Two to four years running social or digital comms, ideally for multiple brands or nonprofits
- Strong writing and storytelling, adapting tone for different audiences
- Hands-on with the major social platforms and scheduling tools like Hootsuite, Later or HubSpot
- A track record building content calendars and holding a steady posting rhythm
- Organized and able to juggle several projects and deadlines at once
Who this fits
This suits a mid-level social media generalist who is comfortable both creating content and engaging communities across many platforms and brands. The role is primarily onsite at the Richmond Archives on a standard weekday schedule, with occasional travel between locations or to events. Expect some physical desk work, including lifting supplies up to twenty pounds. Pay is stated at 73,500 to 84,425 USD per year.
From the employer
About the Eames Institute
The Eames Institute of Infinite Curiosity is a nonprofit public charity dedicated to advancing the dynamic legacy of 20th-century designers Ray and Charles Eames. By sharing the things the Eameses made and loved, along with their joyful and rigorous approach to life and work, we seek to inspire creative problem-solving that positively shapes our world.
With our vast collections, digital and print offerings, an extensive program of events, and the Eames Ranch, we aim to demonstrate the enduring value of the Eameses’ philosophy and invite people to explore their curiosity, ask questions, and implement creative solutions to the challenges of today.
About the Role
The Digital Communications Coordinator plays a key role in shaping, maintaining, and elevating the organization’s voice across multiple platforms. This position supports the execution of day-to-day social media and digital communications across our portfolio of growing brands, including Eames Institute, Stout Books, and San Antonio Valley Ranch. The role focuses on bringing social strategies to life through thoughtful planning, content creation, and consistent publishing across platforms including Instagram, LinkedIn, YouTube, Facebook, Pinterest, and TikTok.
The Digital Communications Coordinator manages content calendars, writes engaging, on-brand copy, and creates and schedules posts that reflect organizational priorities. This role actively monitors social channels, responds to comments and messages, and fosters an active, responsive online community. Working closely with the Data Analytics Manager, the Digital Communications Coordinator tracks performance metrics, prepares regular reports, and identifies opportunities to improve reach and engagement. Collaborating across marketing, design, and program teams, the Digital Communications Coordinator gathers and develops content to support campaigns, launches, and events. The ideal candidate is highly organized, detail-oriented, attuned to emerging trends, and capable of executing consistently across multiple digital channels.
Key Responsibilities
- Partner with Chief Curator and Director of Marketing to plan and execute a social media content strategy that reflects organizational priorities, with content reviewed and approved by the Executive Team.
- Assist in developing and executing social media strategies, campaigns, and content calendars for multiple brands.
- Create, schedule, and publish multiple posts per week for multiple brands per platform (Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest), including graphics, videos, and other multimedia content.
- Identify major campaigns and plan strategy for each.
- Write engaging, on-brand captions and posts for review by the Editorial Director.
- Ensure voice consistency across all channels.
- Create and prepare assets for posts (photos with text, scaling photos, etc.)
- Take video and edit into short reels and other communications.
- Draft member newsletter and regular new story letters.
- Monitor social channels daily, respond to comments and messages in a timely manner, and foster an active, responsive online community.
- Collaborate with the Data Analytics Manager to track performance metrics, prepare weekly and monthly reports, and provide actionable insights to optimize content and engagement.
- Support campaigns, product launches, events, and special initiatives with real-time social coverage and promotional content.
- Work closely with internal teams (marketing, design, programs, membership, collections, Stout, LMP) to gather, curate, and develop content that aligns with organizational priorities and seasonal initiatives.
- Maintain and track communications calendar and schedules for the team.
- Maintain and update content libraries, templates, and visual assets to streamline social media production.
- Stay informed on social media trends, platform updates, tools, and best practices to ensure innovative and effective engagement strategies.
- Assist with CRM/email/SMS communications (HubSpot), including content creation, audience segmentation, and performance tracking.
- Contribute ideas for creative campaigns, partnerships, and collaborations that strengthen brand presence and community engagement.
Qualifications
- 2–4 years of experience managing social media or digital communications, preferably for multiple brands or nonprofit organizations.
- Strong writing, editing, and storytelling skills with the ability to adapt tone and voice for different audiences.
- Proficiency with social media platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, Pinterest) and scheduling/publishing tools (e.g., Hootsuite, Later, HubSpot).
- Experience creating content calendars and managing consistent posting schedules.
- Comfort engaging with online communities and responding to audience interactions in a timely and professional manner.
- Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
- Collaborative mindset and ability to work across teams (marketing, design, programs) to gather and produce content.
Essential Functions
- The schedule for this role is 9:00am to 5:00pm, Monday through Friday. This position is expected to be primarily onsite at the Richmond Archives. May require occasional travel between office locations or for business meetings, events and/or training.
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands for typing, writing, and handling office equipment.
- Ability to lift and carry office supplies and equipment weighing up to 20 pounds.
- Occasional standing, walking, bending, or reaching within the office environment.
- Regular use of vision abilities including close vision, color vision, and ability to adjust focus.
- Ability to communicate effectively with others.
What We Offer
- Salary range for this role is $73,500 - $84,425
- The Eames Institute offers a competitive benefits package, including…
- Medical, Dental, Vision and Life Insurance
- 401k employer match
- Paid Time Off
- Paid Holidays
- Commuting benefits
- Professional development
- Charitable giving match
Benefits are subject to change at the employer’s discretion.
This job description is intended to describe the general requirements for the performance of this job. It is not a complete statement of duties, responsibilities or requirements. The Eames Institute may change the job duties, including the location and schedule, at its discretion.
U.S. Equal Employment Opportunity Statement
The Eames Institute values diversity, inclusion & belonging for all, and is proud to be an Equal Employment Opportunity employer. We strive to create a workplace that empowers people of all backgrounds, identities, and experiences to feel respected, valued, and able to contribute at the highest level.