Marketing Lead
Senior Marketing (General) role at Doji. New York · full-time · $80,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Partner with founders and the creative director to grow users while keeping brand voice consistent
- Build platform-native engagement plays across TikTok, Instagram, Twitter and newer channels
- Run structured experiments to find which formats and hooks actually drive growth
- Own the social presence and shape overall content strategy
- Boost user-generated content and organic product-led growth to build community
What you bring
- A mix of creative instinct and analytical rigor
- A track record of acquiring users without leaning on big marketing budgets
- Deep fluency in both internet and fashion culture
- Proven skill growing communities and scaling social accounts significantly
- Experience running experiments with and managing content creators
Who this fits
This suits someone chronically online who can turn cultural fluency into measurable growth on a scrappy budget. You'll be hands-on with social and content while working closely with founders. The role is full-time and in-person at the NYC office, so remote is not an option. Fashion brand or consumer tech marketing and influencer experience are pluses, not requirements.
From the employer
The Opportunity
We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces.
We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.
The Role
We're looking for a Marketing Lead to drive user growth and build community. This role is in-person from our office in NYC.
As Marketing Lead you will…
Work directly with our founders and creative director to hit growth goals while maintaining a consistent brand voice
Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels
Conduct measured experiments to determine which content formats, hooks are most effective to drive growth
Manage our social media presence and content strategy
Amplify UGC and organic product-led growth to build community
You're a great fit if you…
Are equal parts creative and analytical
Can effectively acquire users with minimal marketing spend
Are chronically online and speak both internet and fashion culture fluently
Excel at cultivating and growing engaged communities
Have experience conducting experiments with and managing content creators
Have expertise growing social media accounts to massive scale
Bonus if you…
Have experience marketing fashion brands or consumer tech products
Have experience with influencer marketing