Director, Product Led Growth Marketing
G-P📌 Core Information
🔹 Job Title: Director, Product Led Growth Marketing
🔹 Company: G-P
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
G-P is seeking a strategic Product-Led Growth Marketing Director to establish and lead their PLG marketing function. This pivotal role reports to the VP of Global Demand Generation and will drive customer acquisition and revenue growth for G-P's SaaS-based global expansion platform. The successful candidate will develop comprehensive growth strategies, optimize marketing funnels, and execute data-driven campaigns to accelerate G-P's self-serve go-to-market motion.
ASSUMPTION: This role appears to be newly created or recently established since the description mentions "setting up the Product-Led Growth (PLG) Marketing function at G-P," suggesting this is a strategic initiative for the company's growth.
📋 Key Responsibilities
✅ Partner with Product Marketing to identify priority market segments and define ideal customer journeys for G-P's self-serve products
✅ Develop comprehensive digital marketing plans across the complete customer lifecycle (acquisition, conversion, engagement, retention, and expansion)
✅ Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, owning outcomes of all PLG Growth Marketing efforts
✅ Define key operational metrics to measure and optimize marketing performance across channels
✅ Design and deploy A/B testing programs across the complete customer lifecycle
✅ Jointly own revenue objectives with Product business team counterparts
✅ Conduct market research and gather customer feedback to understand target audience needs
✅ Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Business, or related field; Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus
Experience: 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company; Experience in HR-related industry is a plus
Skills:
- Strong analytical skills with ability to interpret data and derive actionable insights
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce)
- Proven track record of cross-functional collaboration
- Excellent project management skills
- Exceptional written and verbal communication skills
- Ability to craft compelling marketing messages and present ideas clearly to stakeholders
💰 Compensation & Benefits
Salary Range: $140,000-$175,000 annually plus bonus opportunity
Benefits: Generous paid parental leave, flexible time off, flexible spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years of service
Industry Comparison: This compensation range is competitive for director-level PLG marketing positions in the SaaS industry, especially for remote roles. The comprehensive benefits package further enhances the total compensation value.
📌 Applicant Insights
🔍 Company Context
Industry Position: G-P offers a SaaS-based Global Growth Platform that enables clients to expand into over 180 countries without establishing local entities. The company appears to be a leader in the global expansion/employer of record (EOR) space.
Company Size: Not specified directly
Company Stage: Established SaaS company with global reach and enterprise clients
ASSUMPTION: Based on their global presence (180+ countries) and the scale of their platform, G-P appears to be a well-established company in the growth phase, likely with significant funding or revenue to support their global operations and a director-level salary range.
📊 Role Analysis
Career Level: Senior/Director level
Reporting Structure: Reports to VP, Global Demand Generation
Team Size/Composition: Not specified, but will coordinate across Digital, Content, Web, and Email marketing teams
Growth Opportunities: Potential pathway to VP-level roles in Growth, Marketing, or Product; opportunity to build a function from the ground up
ASSUMPTION: This appears to be a newly established function that will likely grow over time, potentially offering the opportunity to build and lead a dedicated PLG team as the initiative proves successful.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: The company describes itself as "remote-first" with diverse, global teams
Work Schedule: Not specified, likely standard full-time hours with flexibility
Regional Considerations: While remote, the salary range suggests US-based compensation, and legal notices mention California, New York, and Los Angeles regulations
ASSUMPTION: Based on the company's description as "remote-first" and the legal notices referencing US locations, this role is likely US-based but fully remote, potentially with occasional meetings or travel for executive presentations.
💼 Interview & Application Insights
Typical Process: For director-level roles in PLG marketing, expect multiple rounds including initial screening, meetings with marketing leadership, cross-functional stakeholders (product, sales), and possibly a strategic presentation or case study
Key Assessment Areas: Strategic thinking, execution capabilities, analytical skills, experience with PLG metrics and optimization, leadership abilities, cross-functional collaboration
Application Tips: Highlight measurable PLG successes, customer acquisition metrics, retention strategies, and experience working with product teams. Showcase your data-driven approach with specific campaign results and revenue impact
ATS Keywords: Product-led growth, PLG, SaaS marketing, growth marketing, customer acquisition, lifecycle marketing, funnel optimization, A/B testing, HubSpot, Salesforce, 6Sense, data-driven, marketing automation
ASSUMPTION: These insights are based on standard practices for director-level marketing positions in SaaS companies with a product-led growth focus.
🛠️ Tools & Technologies
HubSpot, Heap, Google Analytics, 6Sense, Salesforce, marketing automation platforms, CRM systems, analytics and testing tools
ASSUMPTION: Beyond the specifically mentioned tools, other common PLG marketing platforms might include Pendo, Mixpanel, Amplitude, Segment, Optimizely, or VWO for experimentation, and tools like Intercom or Customer.io for customer messaging.
👔 Cultural Fit Considerations
Company Values: G-P emphasizes "breaking down barriers to global business," creating opportunities "for everyone, everywhere," and valuing diversity in their teams. Their tagline is "Global Made Possible."
Work Style: The company describes itself as having a "remote-first" environment where "innovation thrives and every contribution is valued and celebrated." The role requires cross-functional collaboration and strategic thinking balanced with execution.
Self-Assessment:
- Are you comfortable balancing strategic vision with hands-on execution?
- Do you thrive in cross-functional environments with multiple stakeholders?
- Can you effectively drive results in a remote-first culture?
- Are you passionate about removing barriers to global business expansion?
- Do you enjoy building and establishing new functions within an organization?
ASSUMPTION: Based on the company's description and the role requirements, G-P appears to value innovation, inclusivity, and impact, with a globally-minded approach. The culture seems to balance autonomy with accountability for results.
⚠️ Potential Challenges
- Building a PLG function from the ground up may require significant evangelism and change management
- Coordinating across multiple marketing teams while not having direct authority
- Balancing immediate execution needs with longer-term strategic objectives
- Demonstrating ROI and rapid impact to secure ongoing investment in the PLG approach
- Quarterly reviews with C-level executives suggest high visibility and scrutiny of results
ASSUMPTION: These challenges are inferred from the job responsibilities and the nature of establishing a new PLG function, which typically requires both strategic thinking and tactical execution while navigating organizational dynamics.
📈 Similar Roles Comparison
This Director of PLG Marketing role focuses specifically on self-serve product adoption and growth, making it distinct from traditional demand generation or growth marketing roles that might focus more on lead generation for sales-led motions. Unlike a Product Marketing Director who would focus on positioning and messaging, this role emphasizes the entire customer lifecycle and revenue outcomes. Compared to a Growth Marketing Director in consumer products, this B2B SaaS role requires deeper understanding of complex buying journeys and business use cases.
ASSUMPTION: This comparison is based on standard industry differentiations between PLG marketing and other marketing specializations within SaaS organizations.
📝 Sample Projects
- Developing and implementing a multi-channel customer acquisition strategy for G-P's self-serve product, including conversion rate optimization and funnel analysis
- Creating a segmented email nurture campaign to move free users to paid tiers based on usage patterns and engagement signals
- Designing and executing an A/B testing roadmap to optimize onboarding flows and increase activation rates
- Building a retention dashboard and implementing targeted campaigns to reduce churn among specific customer segments
- Partnering with product teams to identify and leverage in-product expansion opportunities through targeted messaging
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common PLG marketing initiatives, not specifically mentioned in the job posting.
❓ Key Questions to Ask During Interview
- How does G-P define success for the PLG motion in the first 6-12 months? What KPIs will be prioritized?
- What is the current state of self-serve adoption at G-P, and what are the biggest challenges or opportunities you've identified?
- How do the sales-led and product-led motions interact at G-P? Is there a handoff process between self-serve and sales-assisted customers?
- What resources and team support will be available for executing PLG marketing strategies?
- How does the company approach experimentation and testing? Is there a process for rapidly implementing and learning from tests?
- What data infrastructure is currently in place to support PLG initiatives? Are there any gaps that need to be addressed?
ASSUMPTION: These questions are suggested based on common considerations for PLG marketing leadership roles and may need adaptation based on specific interview contexts and prior conversations.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume and cover letter to highlight PLG marketing experience, with emphasis on customer acquisition, retention, and revenue growth metrics
- Prepare a portfolio or case studies demonstrating successful PLG initiatives you've led, focusing on metrics and business outcomes
- Research G-P's products and market position to understand their global expansion platform and competitive landscape
- Update your LinkedIn profile with relevant PLG keywords and experiences that align with the job requirements
- Prepare to discuss your analytical approach to marketing optimization and how you've used data to drive business decisions
- Consider connections in your network who might work at G-P or similar companies in the global employment/EOR space who could provide insights or referrals