Director of Performance Marketing

🚀 Job Overview

The Director of Performance Marketing at The Neato Company is a strategic leadership role responsible for driving growth-focused advertising initiatives across Amazon and other digital marketplaces. This pivotal position involves building data-driven marketing strategies, optimizing ad spending for maximum ROI, and leading a team of subject matter experts to scale paid media efforts efficiently across the company's brand portfolio.

ASSUMPTION: Based on the mention of "building high-performing teams" and "leading a team of subject matter experts," this appears to be a senior leadership role with direct reports, though the exact team size is not specified.

📋 Key Responsibilities

• ✅ Develop and execute full-funnel performance marketing strategies across Amazon Ads (PPC, DSP), Google, paid social, and emerging ad platforms
• ✅ Continuously analyze and optimize campaign performance metrics (ad spend, ROAS, CPA, conversion rates) through A/B testing, bid automation, keyword optimization, and audience segmentation
• ✅ Develop scalable systems, processes, SOPs, and training for all advertising platforms
• ✅ Build, mentor, and develop a team of advertising specialists and analysts, fostering a culture of accountability and innovation
• ✅ Leverage first-party data, audience insights, and predictive modeling to refine targeting and bidding strategies
• ✅ Partner with cross-functional teams (brand management, marketplace operations, SEO, creative) to align advertising strategies with broader initiatives
• ✅ Serve as a strategic advisor to internal leadership and external brand partners, providing data-backed insights and recommendations
• ✅ Identify new opportunities in retail media, automation tools, and programmatic advertising to drive competitive advantage

🎯 Required Qualifications

Education: Not specified

Experience: 7+ years in performance marketing, Amazon advertising, digital media buying, or PPC strategy

Skills:

• Proven track record scaling multi-million-dollar advertising budgets profitably
• Deep expertise in Amazon Ads (PPC, DSP, Video), Google Ads, and paid social
• Strong analytical skills with proficiency in data visualization and reporting tools
• Experience leading high-performing marketing teams
• Exceptional client communication and stakeholder management skills
• Entrepreneurial mindset with test-and-learn approach

ASSUMPTION: While no specific education requirement is mentioned, the seniority level and technical requirements suggest that a bachelor's degree in Marketing, Business, or a related field would be standard, with an MBA or advanced degree potentially preferred but not required.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Health, dental, and vision insurance; unlimited (and encouraged) PTO

Industry Comparison: Not specified

ASSUMPTION: Based on the director-level position in performance marketing in Las Vegas, competitive salaries for this role typically range from $140,000 to $200,000+ annually, depending on experience and performance. This is likely supplemented by performance bonuses tied to the KPIs mentioned in the listing. However, this is an industry standard estimation and actual compensation may vary.

🔍 Company Context

Industry Position: The Neato Company is a full-service Commerce Accelerator and exclusive Amazon retail partner that helps major retail brands maximize their marketplace potential. They provide data-driven agency services focused on advertising, marketplace management, brand control, and digital growth.

Company Size: Not explicitly stated, but described as one of the top 500 storefronts on Amazon

Company Stage: Growth stage, ranked as the 39th Fastest Growing Company in America by Inc. Magazine

ASSUMPTION: Based on their ranking as a fast-growing company and position among top Amazon storefronts, Neato appears to be a successful mid-sized company in a rapid growth phase rather than an early-stage startup or established enterprise.

📊 Role Analysis

Career Level: Senior leadership

Reporting Structure: Likely reports to C-level executive (CMO, CRO, or CEO)

Team Size/Composition: Leading a team of advertising specialists and analysts

Growth Opportunities: Potential advancement into broader executive marketing or e-commerce leadership roles

ASSUMPTION: Based on the title and responsibilities, this appears to be a senior leadership position that likely reports to the C-suite and has opportunity for advancement into executive roles. The requirement to build and lead a team suggests management of multiple direct reports, though exact team size is not specified.

🌍 Location & Work Environment

Office Type: Not specified, likely in-office or hybrid based in Las Vegas

Geographic Context: Las Vegas is an emerging tech hub with a lower cost of living compared to traditional tech centers like San Francisco or New York, offering an opportunity to work at a growing company with potentially better work-life balance

Work Schedule: Not specified, likely standard business hours with flexibility as needed for campaign management

Regional Considerations: Las Vegas offers no state income tax, which can be advantageous for compensation

ASSUMPTION: While remote work is not explicitly mentioned or ruled out, the lack of mention and emphasis on team leadership and cross-functional collaboration suggests this may be primarily an in-office or hybrid position. Las Vegas-based tech companies often offer competitive packages to attract talent from major tech hubs.

💼 Interview & Application Insights

Typical Process: For director-level marketing positions, expect multiple rounds including initial HR screening, functional interviews with marketing leadership, case studies or presentations on past performance marketing results, and final rounds with executive leadership

Key Assessment Areas: Strategic thinking, analytical abilities, leadership experience, track record of measurable performance marketing results, experience with Amazon advertising ecosystem

Application Tips: Highlight quantifiable achievements in ROAS, ad spend management, and team leadership; showcase specific Amazon and digital advertising campaign successes

ATS Keywords: Amazon Advertising, DSP, PPC, ROAS, performance marketing, digital media buying, campaign optimization, A/B testing, bid management, advertising analytics, Pacvue, Helium 10

ASSUMPTION: These insights are based on standard interview practices for director-level marketing positions in e-commerce companies, tailored to the specific requirements of this role.

🛠️ Tools & Technologies

• Amazon Advertising Console (PPC, DSP, Video)
• Google Ads
• Data visualization and reporting tools (Excel, Tableau, Looker)
• Analytics platforms (Google Analytics)
• Amazon-specific tools (Helium 10, Pacvue)

ASSUMPTION: While only these tools are explicitly mentioned, professionals in this role would likely also use additional standard performance marketing tools such as Facebook Ads Manager, LinkedIn Campaign Manager, CRM systems, and other advertising automation platforms as part of a comprehensive digital marketing tech stack.

👔 Cultural Fit Considerations

Company Values: Growth, innovation, data-driven decision making, creativity, employee development

Work Style: Fast-paced, high-impact environment that values experimentation, accountability, and collaboration

Self-Assessment: Do you thrive in growth-oriented environments? Are you comfortable with data-driven decision making? Do you enjoy building and mentoring teams? Can you balance strategic vision with tactical execution?

ASSUMPTION: These values are inferred from language in the job description emphasizing "high-impact," "fast-paced," "culture of accountability," and statements about valuing "growth, creativity, and employee development."

⚠️ Potential Challenges

• Balancing multiple platforms and strategies across Amazon, Google, and other channels
• Managing expectations for continued growth while maintaining profitability metrics
• Building and scaling systems and processes while simultaneously leading day-to-day operations
• Keeping pace with rapidly evolving advertising platforms and marketplace algorithms
• Coordinating across multiple stakeholders including internal teams and external brand partners

ASSUMPTION: These challenges are inferred from the scope of responsibilities outlined in the job description and typical demands of director-level performance marketing roles in e-commerce.

📈 Similar Roles Comparison

This Director of Performance Marketing role differs from similar positions in several ways:

• vs. Traditional Marketing Director: Much heavier focus on performance metrics, digital platforms, and Amazon expertise
• vs. Media Buying Director: Broader strategic responsibility beyond media buying, including team building and system development
• vs. E-commerce Director: More specialized in advertising strategy rather than overall e-commerce operations
• vs. Agency Account Director: Greater focus on performance strategy and team building versus client relationship management

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Developing an integrated cross-platform advertising strategy to support Q4 holiday sales across multiple brands
• Building an automated bid management system to optimize Amazon PPC campaigns at scale
• Creating a data visualization dashboard to track performance marketing KPIs across platforms
• Implementing an A/B testing framework to systematically improve ad creative performance
• Designing and implementing a predictive model for optimizing ad spend allocation across channels

ASSUMPTION: These project examples are based on the responsibilities described in the job listing and represent typical strategic initiatives for a Director of Performance Marketing.

❓ Key Questions to Ask During Interview

1. What are the most critical performance marketing KPIs for The Neato Company, and how have they evolved over the past year?
2. How does the performance marketing team collaborate with other departments, particularly the creative and marketplace operations teams?
3. What systems are currently in place for campaign optimization, and what areas have been identified for improvement?
4. How is the current team structured, and what opportunities exist to develop and grow the team members?
5. What is the company's approach to testing new advertising channels and strategies?
6. How does Neato balance brand building with performance goals in your advertising strategy?

ASSUMPTION: These questions are suggested based on the role requirements and would demonstrate strategic thinking and relevant experience to interviewers.