📌 Core Information
🔹 Job Title: Director of Growth
🔹 Company: Vention
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Vention is seeking a Director of Growth to lead digital lead generation and qualification activities with a focus on maximizing pipeline creation. In this highly strategic role, you'll manage a substantial paid marketing budget across various channels, optimize the company's growth stack, and develop sophisticated data architecture while leading a team of senior performance marketers.
ASSUMPTION: Based on the job description, I infer this is a senior leadership position with both strategic and tactical responsibilities, combining marketing expertise with technical data management.
📋 Key Responsibilities
- ✅ Develop and execute Vention's lead acquisition strategy across performance marketing and organic/SEO channels
- ✅ Manage a team of senior performance marketers, creating operating processes and experiment cadences
- ✅ Strategically allocate paid marketing budget to maximize pipeline creation
- ✅ Analyze campaign performance through deep analytical scrutiny and real-time reporting
- ✅ Optimize lead distribution between sales motions, territories, and product groups
- ✅ Improve traffic-to-lead conversions through A/B testing and user journey analytics
- ✅ Create retargeting campaigns using behavioral analytics to revitalize user engagement
- ✅ Build and maintain attribution models to guide marketing spend decisions
- ✅ Maintain and enhance growth stack data architecture from paid campaigns to CRM workflows
- ✅ Optimize CRM data architecture to improve sales efficiency and customer segmentation
- ✅ Ensure proper integrations and data integrity between all go-to-market tools
- ✅ Develop and refine lead scoring, grading, and routing algorithms
- ✅ Collaborate with Sales Operations to align processes between marketing and sales
🎯 Required Qualifications
Education: Bachelor's degree in engineering, data science, mathematics, or economics
Experience: 8-10 years managing paid marketing across various platforms and channels
Skills:
- Expertise in growth stack data and system architecture (Salesforce, Snowflake, PowerBI, Google Analytics)
- CRM management with deep knowledge of data structures and best practices
- Salesforce administrator certifications (SCA, SCAA)
- Experience managing external marketing spend exceeding $5M
- Strong knowledge of SEO/SEM mechanisms with successful implementation track record
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible paid time off
- Remote work policies
- Complimentary beverages and snacks
- Global comprehensive health plans
- Career growth opportunities
- Social events based on diverse interests
- Time off for volunteering
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level and scope of responsibility (managing $5M+ marketing budget), this director-level position likely offers competitive compensation in the upper salary range for marketing leadership in the SaaS/manufacturing technology sector in Toronto.
📌 Applicant Insights
🔍 Company Context
Industry Position: Vention is an innovative provider of manufacturing automation solutions, enabling companies to design, automate, order, and deploy manufacturing equipment through an online-first platform (MAP). Their technology is used in over 3,000 factories across 5 continents.
Company Size: Not specified, but has headquarters in Montreal with additional offices in Berlin and Boston
Company Stage: Growth-stage technology company in the manufacturing automation sector
ASSUMPTION: Based on their global presence and client base of 3,000+ factories, Vention appears to be a well-established growth-stage company that has moved beyond startup phase but continues to expand rapidly.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Not specified, but likely reports to CMO or similar executive
Team Size/Composition: Will manage a team of senior performance marketers
Growth Opportunities: Career advancement in marketing leadership, potential executive path
ASSUMPTION: This appears to be a critical leadership role responsible for driving Vention's growth through digital channels. The position likely reports to a C-level executive given the strategic importance and budget responsibility.
🌍 Location & Work Environment
Office Type: Not explicitly stated, but company mentions flexible remote work policies
Geographic Context: Toronto is Canada's largest city and a major tech hub with a robust SaaS/technology ecosystem
Work Schedule: Not specified
Regional Considerations: Toronto offers excellent access to tech talent but has a high cost of living compared to other Canadian cities
ASSUMPTION: Given the mention of remote work policies and company offices in multiple locations, this role likely offers some flexibility in work arrangements, potentially in a hybrid model.
💼 Interview & Application Insights
Typical Process: The job listing outlines the interview process as:
- Initial Call
- Meet the Team
- Challenge
- On-site interview
- Decision & Offer
Key Assessment Areas: Technical marketing expertise, analytical capabilities, leadership skills, experience with growth stack management, strategic thinking
Application Tips: Emphasize quantifiable marketing achievements, demonstrate technical expertise with growth stacks and data architecture, highlight experience managing significant marketing budgets
ATS Keywords: Director of Growth, performance marketing, paid marketing, SEO, CRM, Salesforce, growth stack, attribution models, lead scoring, pipeline generation, data architecture
ASSUMPTION: The "Challenge" portion of the interview process likely involves presenting a strategic growth plan or solving a data-driven marketing problem to demonstrate your capabilities.
🛠️ Tools & Technologies
- Marketing Platforms: Google, YouTube, LinkedIn
- Analytics Tools: Google Analytics
- CRM Systems: Salesforce
- Data Platforms: Snowflake
- Visualization Tools: PowerBI
- Other GTM Tools: Email marketing platforms, calendaring systems, structured outreach tools
ASSUMPTION: While specific marketing automation, SEO, and A/B testing tools aren't mentioned, familiarity with platforms like HubSpot, SEMrush, Optimizely, or similar tools would likely be valuable given the role's responsibilities.
👔 Cultural Fit Considerations
Company Values: Vention explicitly states their values:
- Client success focus – doing what's right for customers
- Execution and delivery – setting and meeting ambitious goals
- Debating ideas, then committing to solutions
- Innovation in products, user experiences, and business practices
- Collaboration to achieve more as a team
- Empowering people to reach their full potential
Work Style: Performance-driven culture that values ambitious goals, data-driven decision making, constructive debate, and a caring work environment
Self-Assessment:
- Do you thrive in a high-performance environment with ambitious goals?
- Are you comfortable with fact and data-driven decision making?
- Do you participate constructively in debates while being able to commit to team decisions?
- Can you balance performance expectations with fostering a positive work environment?
ASSUMPTION: Based on the values mentioned, Vention appears to have a balanced culture that pushes for high performance while emphasizing team support and wellbeing.
⚠️ Potential Challenges
- The role combines strategic marketing leadership with technical data architecture management, requiring expertise in both areas
- Managing significant marketing budgets comes with high accountability for ROI and performance metrics
- Balancing optimization of both marketing performance and technical systems may create competing priorities
- Leading cross-functional initiatives requiring alignment between marketing and sales teams
ASSUMPTION: These challenges are inferred from the breadth of responsibilities in the job description and are common to growth leadership roles that bridge marketing strategy and technical implementation.
📈 Similar Roles Comparison
This Director of Growth position is more technically focused than traditional marketing director roles, with significant emphasis on data architecture, CRM optimization, and algorithm development alongside marketing strategy. Compared to similar positions:
- More technical than a typical Director of Marketing (heavier focus on data systems)
- More strategic than a Growth Marketing Manager (higher-level decision making and team leadership)
- Broader scope than a Director of Digital Marketing (includes CRM architecture and sales alignment)
- More marketing-focused than a Marketing Operations Director (emphasis on campaign performance)
ASSUMPTION: This comparison is based on standard industry role delineations and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing a multi-channel lead acquisition strategy with optimized budget allocation across platforms
- Creating and implementing a sophisticated attribution model to accurately measure channel effectiveness
- Redesigning CRM data architecture to improve lead scoring accuracy and sales team efficiency
- Implementing A/B testing program for conversion rate optimization across key landing pages
- Developing algorithmic lead routing system to maximize pipeline generation across territories
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- What are the current highest-performing marketing channels, and where do you see the greatest opportunities for improvement?
- How is marketing performance currently measured, and how mature is the attribution model?
- What are the main challenges in the current growth stack and data architecture that need addressing?
- How closely integrated are the marketing and sales teams, and what are the key alignment priorities?
- What specific growth targets would I be expected to achieve in the first 6-12 months?
- How is the team of senior performance marketers currently structured, and what development opportunities do they need?
ASSUMPTION: These questions are suggested based on the typical concerns for a Director of Growth role and may need to be tailored to specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight experience with paid marketing campaigns, CRM management, and data architecture
- Include specific metrics and results from previous roles (e.g., budget managed, ROI achieved, pipeline generated)
- Prepare a portfolio of growth marketing strategies and technical implementations you've led
- Customize your cover letter to address Vention's values and growth challenges
- Research Vention's manufacturing automation platform to understand their product and market positioning
- Prepare to discuss both strategic marketing vision and technical implementation details
- If you have Salesforce certifications (SCA, SCAA), ensure they're prominently featured
- Connect with Vention employees on LinkedIn to gain additional insights about the company culture