🔹 Job Title: Director of Growth
🔹 Company: Vention
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Director of Growth at Vention, you will lead the company's digital lead generation and qualification activities, managing a substantial paid marketing budget across various campaigns and channels. You'll be responsible for optimizing pipeline generation while maintaining and improving Vention's growth technology stack, data architecture, business logic, and algorithms. This strategic role sits at the intersection of digital marketing, data analytics, and sales operations, directly impacting the company's revenue growth.
ASSUMPTION: This is a senior leadership position based on the title "Director" and the scope of responsibilities that include managing a team and substantial budget allocation.
Strategy & Leadership:
✅ Develop and execute Vention's lead acquisition strategy across performance marketing and organic/SEO channels
✅ Manage a team of senior performance marketers, creating operating rhythm, experiment cadences, and learning feedback loops
✅ Allocate paid marketing budget (exceeding $5M) to maximize pipeline creation aligned with business strategy
Marketing & Analytics:
✅ Monitor and analyze paid campaign performance through detailed analytics and real-time reporting
✅ Ensure optimal distribution of leads between sales motions, territories, and product groups
✅ Optimize traffic-to-lead conversions by collaborating with the web team on user signup flow improvements
✅ Leverage behavioral analytics for retargeting campaigns to revitalize user engagement
✅ Build and maintain attribution models to guide future marketing spend decisions
Technical & Systems Management:
✅ Maintain and improve data architecture of the growth stack, from paid campaigns to CRM workflows
✅ Optimize CRM data architecture and processes to improve sales efficiency and customer data analysis
✅ Ensure proper integrations and data integrity across all go-to-market tools
✅ Develop and refine business logic and algorithms for lead scoring, grading, and routing
✅ Collaborate with Sales Operations to ensure aligned definitions and process flows
Education: Bachelor's degree in engineering, data science, mathematics, or economics
Experience: 8-10 years managing paid marketing across various platforms and channels (Google, YouTube, LinkedIn, etc.)
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the role's seniority and the required experience managing substantial marketing budgets, this position likely offers competitive compensation in the upper range for marketing director roles in the Canadian tech sector.
Industry Position: Vention is an innovative manufacturing automation company that enables its clients to design, automate, order, and deploy manufacturing equipment directly through a web browser. The company serves over 3,000 factories across 5 continents.
Company Size: Not explicitly stated, but the company has offices in Montreal (headquarters), Berlin, and Boston, suggesting a mid-sized to growing organization.
Company Stage: Growth-stage technology company focused on manufacturing automation.
ASSUMPTION: Based on the company's global presence, multiple office locations, and substantial marketing budget, Vention appears to be a well-established growth-stage company rather than an early startup.
Career Level: Senior leadership position
Reporting Structure: Not explicitly stated, but likely reports to a C-level executive (CMO, CRO, or CEO)
Team Size/Composition: You will manage a team of senior performance marketers
Growth Opportunities: Potential path to executive leadership in marketing or revenue operations
ASSUMPTION: Based on the responsibility to "manage a team of senior performance marketers," this is a department leadership role that likely has direct reports and significant influence on strategic decisions.
Office Type: The company mentions flexible remote work policies, suggesting a hybrid work model
Geographic Context: Montreal is a vibrant tech hub in Quebec, Canada, with a growing technology sector and competitive job market for tech talent
Work Schedule: Not specified, but likely flexible given the company's mention of work policies
Regional Considerations: Montreal is a bilingual city (French and English); while language requirements aren't specified, some knowledge of French may be beneficial for local networking and collaboration
ASSUMPTION: Given the mention of "flexible paid time off and remote work policies," the role likely offers some flexibility in work location and schedule, though specific arrangements would need confirmation.
Typical Process: The listing outlines a clear interview process:
Key Assessment Areas: Based on the role requirements, candidates will likely be evaluated on:
Application Tips:
ATS Keywords: growth marketing, paid media, CRM, Salesforce, lead generation, pipeline optimization, marketing attribution, performance marketing, SEO/SEM, data architecture, marketing analytics, team management
ASSUMPTION: The presence of a "Challenge" stage suggests candidates may need to prepare a case study or practical demonstration of their marketing strategy skills.
The following tools and platforms are either mentioned or commonly associated with this type of role:
ASSUMPTION: While some tools are explicitly mentioned, others are standard in growth marketing roles. The specific marketing automation platform is not mentioned but would be essential for this type of role.
Company Values: Vention explicitly states its values:
Work Style: The company describes itself as having a "performance-driven culture that cares deeply about happiness" with "ambitious goals, facts & data, and constructive debates" balanced with an "uplifting and caring work environment."
Self-Assessment: Potential applicants should consider:
Based on the job description, potential candidates should be aware of:
ASSUMPTION: These challenges are inferred from the role scope and company culture description rather than explicitly stated limitations.
This Director of Growth position differs from similar roles in the following ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job posting.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives.
ASSUMPTION: These questions are suggestions based on typical strategic concerns for a Director of Growth role and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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