V

Director of Growth

Vention
Full-time
On-site
MontrΓ©al, Quebec, Canada
πŸš€ Growth Marketing

Director of Growth - Lead the Digital Marketing Strategy at Vention

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Growth

πŸ”Ή Company: Vention

πŸ”Ή Location: MontrΓ©al, Quebec, Canada

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: πŸš€ Growth Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As the Director of Growth at Vention, you'll spearhead the company's digital lead generation strategy and manage qualification activities with a focus on maximizing pipeline creation. You'll be entrusted with a significant paid marketing budget to strategically allocate across various campaigns and channels. In this highly technical role, you'll also maintain and enhance Vention's growth stack, data architecture, business logic, and algorithms to drive the company's expansion in the manufacturing automation sector.

ASSUMPTION: Based on the job description, we assume this is a leadership role involving both strategic planning and hands-on management of marketing technologies, with significant budget authority and team management responsibilities.


πŸ“‹ Key Responsibilities

  • βœ… Develop and execute Vention's lead acquisition strategy across performance marketing and organic/SEO channels
  • βœ… Manage a team of senior performance marketers, establishing operating rhythms, experiment cycles, and learning feedback loops
  • βœ… Allocate marketing budget strategically to maximize pipeline creation aligned with business priorities
  • βœ… Analyze campaign performance through detailed analytics and real-time reporting
  • βœ… Ensure proper distribution of leads across sales motions, territories, and product groups
  • βœ… Optimize traffic-to-lead conversions through collaboration with the web team on user signup flows
  • βœ… Leverage behavioral analytics for retargeting campaigns to revitalize user engagement
  • βœ… Build and maintain attribution models to guide future spending decisions
  • βœ… Maintain and improve growth stack data architecture from campaigns to CRM workflows
  • βœ… Optimize CRM data architecture and processes for improved sales efficiency and customer data analysis
  • βœ… Ensure proper integrations between go-to-market tools (CRM, email marketing, etc.)
  • βœ… Develop and refine lead scoring, grading, and routing logic to maximize pipeline creation
  • βœ… Collaborate with Sales Operations to ensure alignment between marketing and sales processes

🎯 Required Qualifications

Education: Bachelor's degree in engineering, data science, mathematics, or economics

Experience: 8-10 years managing paid marketing across various platforms and channels

Skills:

  • Data and system architecture expertise in growth stack tools (Salesforce, Snowflake, PowerBI, Google Analytics)
  • CRM management with deep knowledge of data structures and best practices
  • Salesforce administration certifications (SCA, SCAA)
  • Experience managing external marketing spend exceeding $5M
  • Strong SEO/SEM knowledge with successful implementation track record

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Flexible paid time off and remote work policies
  • Complimentary beverages and snacks
  • Global comprehensive health plans
  • Career growth opportunities
  • Company social events based on diverse interests
  • Volunteer time off

Industry Comparison: Not specified

ASSUMPTION: While specific salary information isn't provided, directors of growth with similar qualifications in the Montreal tech sector typically earn competitive compensation packages aligned with tech industry standards, likely in the six-figure range given the seniority and budget responsibility of the role.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Vention is a leader in the manufacturing automation space, providing an online-first manufacturing automation platform (MAP) that enables clients to design, automate, order, and deploy manufacturing equipment directly from their web browser.

Company Size: Not explicitly stated, but the company is established across multiple continents with offices in Montreal (headquarters), Berlin, and Boston.

Company Stage: Growth-stage technology company with an established presence in over 3,000 factories across 5 continents.

ASSUMPTION: Based on the company's geographic expansion and client base, we infer that Vention is in a significant growth phase, having moved beyond startup status to become an established player in manufacturing automation with international reach.


πŸ“Š Role Analysis

Career Level: Senior leadership position

Reporting Structure: Not explicitly stated

Team Size/Composition: You will manage a team of senior performance marketers

Growth Opportunities: The company emphasizes career growth opportunities and is described as a "high-performance environment" that offers opportunities to build products, processes, and strategies with lasting impact.

ASSUMPTION: Given the director title and responsibilities for managing a team and significant budget allocation, this role likely reports to a VP of Marketing, CMO, or equivalent C-suite executive and represents a key leadership position within the marketing department with potential for further executive advancement.


🌍 Location & Work Environment

Office Type: The company mentions flexible remote work policies, suggesting a hybrid work arrangement.

Geographic Context: Montreal is a growing tech hub in Canada with a vibrant innovation ecosystem, particularly in AI and manufacturing technology.

Work Schedule: Not specifically mentioned, though flexible work policies are highlighted.

Regional Considerations: Montreal is a bilingual city (French and English), with Quebec having French as its official language. Candidates should consider language requirements, though not explicitly mentioned in the job posting.

ASSUMPTION: Given the company's flexible work policies and global presence, we assume this role offers some flexibility in work arrangements while likely requiring occasional presence at the Montreal headquarters for team collaboration and leadership duties.


πŸ’Ό Interview & Application Insights

Typical Process: The company clearly outlines their interview process as:

  1. Initial Call
  2. Meet the Team
  3. Challenge
  4. On-site interview
  5. Decision & Offer

Key Assessment Areas: Based on the job description, expect to be evaluated on:

  • Strategic marketing expertise
  • Technical knowledge of marketing platforms and data systems
  • Team leadership abilities
  • Analytical skills and data-driven decision-making
  • Budget management experience
  • Alignment with company values (client success, execution, constructive debate, innovation, collaboration)

Application Tips: Highlight experience with significant marketing budget management, proven results in lead generation campaigns, technical expertise with marketing technology stacks, and team leadership successes.

ATS Keywords: performance marketing, lead generation, pipeline creation, paid marketing, SEO/SEM, CRM, Salesforce, data architecture, attribution modeling, campaign optimization, growth stack, lead scoring, budget allocation

ASSUMPTION: The "Challenge" portion of the interview process likely involves a case study or presentation related to marketing strategy, budget allocation, or technical marketing solutions, which is standard for senior marketing roles.


πŸ› οΈ Tools & Technologies

  • CRM systems (particularly Salesforce)
  • Analytics platforms (Google Analytics, PowerBI)
  • Data warehousing solutions (Snowflake)
  • Digital advertising platforms (Google, YouTube, LinkedIn)
  • Email marketing tools
  • Calendaring systems
  • Sales enablement tools
  • SEO/SEM tools

ASSUMPTION: While specific marketing automation, A/B testing, and analytics tools beyond those mentioned aren't explicitly named, proficiency with leading industry tools like HubSpot, Marketo, SEMrush, Optimizely, or similar platforms would likely be valuable for this role.


πŸ‘” Cultural Fit Considerations

Company Values: Vention explicitly states its values as:

  • Client success orientation
  • Execution and delivery focus
  • Constructive debate followed by commitment
  • Innovation in products, experiences, and practices
  • Collaborative teamwork
  • People empowerment and high standards

Work Style: The company describes itself as having a "performance-driven culture that cares deeply about happiness" with "ambitious goals, facts & data, and constructive debates" balanced with an "uplifting and caring work environment."

Self-Assessment: Potential applicants should consider:

  • Are you comfortable in a data-driven, high-performance environment?
  • Do you thrive when setting and pursuing ambitious goals?
  • Can you balance pushing for results while maintaining a positive team environment?
  • Are you open to constructive debate and willing to commit once decisions are made?
  • Do you have a client-centric mindset?

ASSUMPTION: Based on the company's description as "one of Canada's Most Admired Cultures and Great Place to Work," we infer that despite the high-performance expectations, there is a genuine emphasis on work-life balance and employee wellbeing.


⚠️ Potential Challenges

  • Managing a significant marketing budget with expectations for measurable pipeline generation
  • Balancing both strategic leadership and hands-on technical responsibilities with growth stack management
  • Coordinating across multiple stakeholders including sales teams, web teams, and external partners
  • Maintaining data integrity across complex marketing and sales technology systems
  • Meeting high-performance expectations while fostering team development

ASSUMPTION: This role appears to combine strategic marketing leadership with technical marketing operations management, which may present challenges in balancing both aspects effectively.


πŸ“ˆ Similar Roles Comparison

This Director of Growth position differs from traditional marketing roles in several ways:

  • vs. CMO: More hands-on with technical marketing systems and direct campaign management
  • vs. Digital Marketing Director: Greater emphasis on data architecture and technical systems management
  • vs. Marketing Operations Director: Broader strategic responsibility for campaign performance and lead generation
  • vs. Growth Hacker: More formal leadership role with budget authority and team management

ASSUMPTION: This role appears to be a hybrid position combining elements of marketing leadership, marketing operations, and marketing technology management, reflecting the evolving nature of growth-focused leadership roles in tech companies.


πŸ“ Sample Projects

  • Developing a comprehensive attribution model to accurately measure marketing channel effectiveness
  • Restructuring CRM data architecture to improve lead routing efficiency and sales team productivity
  • Designing and implementing an advanced lead scoring algorithm to prioritize high-potential prospects
  • Creating a multi-channel campaign strategy to target manufacturing decision-makers across digital platforms
  • Building a dashboard system for real-time campaign performance monitoring and budget optimization

ASSUMPTION: These projects are illustrative examples based strictly on the responsibilities listed and represent typical initiatives a Director of Growth might undertake.


❓ Key Questions to Ask During Interview

  1. What are the most significant challenges facing Vention's growth marketing efforts currently, and how does this role fit into addressing them?
  2. How does the company measure success for the Director of Growth position beyond lead generation metrics?
  3. What is the current state of Vention's growth stack and data architecture, and what improvements are priorities?
  4. How does the growth team collaborate with product development to ensure marketing strategies align with product evolution?
  5. What is the typical decision-making process for significant changes to marketing strategy or budget allocation?
  6. How does Vention's manufacturing automation platform differentiate from competitors, and how does that inform marketing strategy?

ASSUMPTION: These questions are suggested based on the role type and should be adapted based on specific interview contexts and the candidate's particular areas of interest.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Tailor your resume: Emphasize experience with digital marketing campaigns, team leadership, budget management, and technical marketing systems.
  2. Prepare your portfolio: Compile examples of successful growth marketing initiatives, particularly those with measurable pipeline impact.
  3. Research Vention: Thoroughly understand the company's manufacturing automation platform, client base, and competitive landscape.
  4. Optimize your LinkedIn profile: Ensure it highlights relevant keywords from the job description to improve visibility.
  5. Prepare for the challenge phase: Be ready to demonstrate your analytical thinking, strategic approach to marketing, and technical knowledge of marketing systems.
  6. Connect with existing employees: If possible, reach out to current Vention team members to gain insights about the company culture and growth team.
  7. ATS optimization tips: Include specific technologies mentioned (Salesforce, PowerBI, Google Analytics) and key performance metrics from previous roles to ensure your application passes initial screening.