📌 Core Information
🔹 Job Title: Director of Growth
🔹 Company: Vention
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Director of Growth at Vention, you will lead the company's digital lead generation and qualification strategy, managing a substantial paid marketing budget across various channels. You'll be responsible for optimizing pipeline generation, maintaining the growth technology stack, and improving data architecture to drive business results for this manufacturing automation platform company.
ASSUMPTION: Based on the detailed description, this is a senior leadership position focused on B2B growth marketing for a manufacturing technology company, requiring both strategic vision and technical execution.
📋 Key Responsibilities
- ✅ Develop and execute lead acquisition strategy across performance marketing and organic/SEO channels
- ✅ Manage a team of senior performance marketers, creating operating processes and experiment cadences
- ✅ Allocate and optimize paid marketing budget to maximize pipeline creation
- ✅ Monitor campaign performance through detailed analytics and real-time reporting
- ✅ Ensure proper distribution of leads between sales motions, territories and product groups
- ✅ Optimize traffic-to-lead conversions through A/B testing and user journey analysis
- ✅ Leverage behavioral analytics for retargeting campaigns to re-engage users
- ✅ Build and maintain attribution models to guide future spending decisions
- ✅ Maintain and improve data architecture of the growth stack and CRM workflows
- ✅ Ensure data integrity between all go-to-market tools and systems
- ✅ Develop and refine lead scoring, grading and routing algorithms
- ✅ Collaborate with Sales Operations on process alignment and definitions
🎯 Required Qualifications
Education: Bachelor's degree in engineering, data science, mathematics or economics
Experience: 8-10 years managing paid marketing across various platforms and channels
Skills:
- Data and system architecture expertise in growth stack technologies
- CRM management with deep knowledge of data structures and best practices
- Salesforce administration certifications (SCA, SCAA)
- Experience managing external marketing spend exceeding $5M
- Strong knowledge of SEO/SEM mechanisms with successful implementation history
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible paid time off and remote work policies
- Complimentary beverages and snacks
- Global comprehensive health plans
- Career growth opportunities
- Company social events
- Time off for volunteering
Industry Comparison: Not specified
ASSUMPTION: For a Director-level marketing position in Berlin at a growing tech company, compensation packages typically include competitive base salary, potential performance bonuses, and equity options, though specific details aren't provided in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Vention is an innovative leader in manufacturing automation technology, providing an online-first manufacturing automation platform (MAP) that enables clients to design, automate, order, and deploy manufacturing equipment directly from a web browser.
Company Size: Mid-sized, with offices in Montreal (HQ), Berlin, and Boston
Company Stage: Growth-stage company with an established market presence in over 3,000 factories across 5 continents
ASSUMPTION: Based on the company description, global presence, and multi-office structure, Vention appears to be a growth-stage company with significant market traction, though exact employee count is not provided.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Likely reports to CMO or CRO/CGO
Team Size/Composition: Will manage a team of senior performance marketers
Growth Opportunities: Potential progression to VP of Marketing/Growth or CMO roles as company expands
ASSUMPTION: The reporting structure and future growth paths are assumed based on typical organizational structures for growth-focused technology companies, as specific reporting lines aren't mentioned in the listing.
🌍 Location & Work Environment
Office Type: Likely hybrid with flexible remote work options (based on mentioned "flexible remote work policies")
Geographic Context: Berlin is a major European tech hub with a vibrant startup scene, multicultural environment, and relatively affordable living costs compared to other major tech centers
Work Schedule: Standard full-time with flexible arrangements likely available
Regional Considerations: Working in Berlin offers advantages of EU work regulations, strong public transportation, and access to a diverse talent pool from across Europe
ASSUMPTION: The work arrangement is assumed to be hybrid based on the mention of "flexible remote work policies," though specific in-office requirements aren't detailed in the listing.
💼 Interview & Application Insights
Typical Process: As stated in the listing:
- Initial Call
- Meet the Team
- Challenge
- On-site interview
- Decision & Offer
Key Assessment Areas:
- Analytical and data-driven marketing expertise
- Technical proficiency with marketing and CRM systems
- Team leadership capabilities
- Budget management experience
- Strategic thinking and campaign optimization skills
Application Tips:
- Quantify your marketing achievements with concrete metrics and ROI
- Highlight experience with relevant marketing technology stack
- Demonstrate leadership experience and team management approach
- Showcase your data-driven decision-making process
ATS Keywords: growth marketing, performance marketing, CRM, Salesforce, lead generation, attribution modeling, SEO/SEM, paid campaigns, data architecture, pipeline generation, A/B testing, analytics
ASSUMPTION: These insights are based on industry standards for senior marketing roles and the specific interview process mentioned in the job listing.
🛠️ Tools & Technologies
- Salesforce CRM (specifically mentioned)
- Snowflake (specifically mentioned)
- PowerBI (specifically mentioned)
- Google Analytics (specifically mentioned)
- Marketing platforms: Google Ads, YouTube Ads, LinkedIn Ads (mentioned)
- Email marketing platforms (mentioned but specific tools not named)
- Calendaring tools (mentioned but specific tools not named)
- Structured outreach tools (mentioned but specific tools not named)
ASSUMPTION: Additional tools likely include marketing automation platforms (HubSpot, Marketo, Pardot), analytics tools (Amplitude, Mixpanel), and A/B testing platforms (Optimizely, VWO) based on the responsibilities, though these specific platforms aren't named in the listing.
👔 Cultural Fit Considerations
Company Values: As stated in the listing:
- Client success-driven: "We make our clients successful"
- Results-oriented: "We execute and deliver"
- Debate-then-commit culture: "We challenge our own perspectives and ideas"
- Innovation-focused: "We innovate to inspire"
- Collaborative: "We collaborate to achieve more"
- People development: "We empower our people to reach their full potential"
Work Style: Performance-driven culture that values ambitious goals, data-backed decisions, constructive debates, while maintaining an uplifting and caring work environment
Self-Assessment:
- Are you energized by ambitious goals and metric-driven marketing?
- Do you thrive in environments that welcome constructive debates before aligning on decisions?
- Can you balance technical marketing expertise with strategic leadership?
- Do you enjoy building and optimizing systems and processes?
⚠️ Potential Challenges
- Managing the complexity of a global marketing technology stack across multiple regions
- Balancing technical data architecture responsibilities with strategic marketing leadership
- Coordinating efforts between marketing and sales operations teams
- Optimizing significant marketing budgets while demonstrating clear ROI
ASSUMPTION: These challenges are inferred from the broad scope of technical and strategic responsibilities listed in the job description, which spans both marketing campaign management and technical system architecture.
📈 Similar Roles Comparison
This Director of Growth role is more technically focused than many marketing director positions, with significant emphasis on data architecture, CRM management, and technical marketing systems. Unlike pure demand generation roles that focus primarily on campaign execution, this position requires deeper technical expertise with marketing technology and data systems. Compared to growth marketing roles at consumer companies, this B2B position likely involves longer sales cycles, more complex attribution modeling, and deeper integration with enterprise sales processes.
ASSUMPTION: This comparison is based on standard industry patterns for growth and marketing leadership roles, particularly in B2B technology companies.
📝 Sample Projects
- Rebuilding the lead scoring algorithm to improve sales qualification efficiency by leveraging behavioral signals and intent data
- Developing a multi-touch attribution model to accurately measure marketing channel effectiveness across the lengthy B2B sales cycle
- Creating an integrated dashboard connecting paid campaign performance with pipeline generation metrics to optimize marketing spend
- Implementing A/B testing framework for website conversion optimization to improve visitor-to-lead conversion rates
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical growth marketing challenges in B2B technology companies.
❓ Key Questions to Ask During Interview
- What are the current marketing channels providing the best ROI, and where do you see the greatest opportunities for improvement?
- How does Vention measure success for the growth team, and what are the key KPIs I would be accountable for?
- Can you describe the current state of the marketing technology stack and data architecture, including any planned improvements?
- How does the growth team collaborate with product, sales, and customer success teams to drive overall business objectives?
- What are the biggest challenges the growth team is currently facing in scaling Vention's customer acquisition?
ASSUMPTION: These questions are suggested based on the role's focus on growth marketing, technology systems, and team leadership, and may need to be adapted based on specifics provided during earlier interview stages.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your application: Tailor your resume to highlight quantifiable growth marketing achievements, technical expertise with marketing systems, and team leadership experience. Include keywords like "growth marketing," "lead generation," "CRM management," and "marketing attribution" to pass ATS screening.
- Prepare your portfolio: Collect case studies of previous growth marketing campaigns you've led, including metrics, strategies, and outcomes. Be ready to discuss your experience with marketing technology stacks and data analysis.
- Research Vention: Familiarize yourself with Vention's manufacturing automation platform, target customers, and market positioning to demonstrate industry knowledge during interviews.
- Connect strategically: Consider connecting with Vention team members on LinkedIn to gain additional insights about the company culture and growth team priorities.
- Prepare for the challenge: Based on the interview process, expect a practical challenge related to growth strategy, data analysis, or marketing optimization. Review relevant case studies and technical skills.