V

Director of Growth

Vention
Full-time
On-site
MontrΓ©al, Quebec, Canada
πŸš€ Growth Marketing
Director of Growth at Vention | Lead Digital Marketing & Growth Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Growth
πŸ”Ή Company: Vention
πŸ”Ή Location: MontrΓ©al, Quebec, Canada
πŸ”Ή Job Type: Full-time
πŸ”Ή Category: πŸš€ Growth Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As Director of Growth at Vention, you'll lead the company's digital marketing operations with a focus on lead generation and qualification. You'll manage a substantial paid marketing budget across multiple channels, optimize the growth stack technology, and oversee the data architecture that powers customer acquisition. This strategic role connects marketing performance directly to sales pipeline generation, making you a critical driver of Vention's continued expansion in the manufacturing automation space.

ASSUMPTION: The role appears to be a senior leadership position based on the title "Director" and the scope of responsibilities. The position likely reports to a VP of Marketing or Chief Marketing Officer, though the exact reporting structure isn't specified.


πŸ“‹ Key Responsibilities

Strategy & Leadership:

βœ… Develop and execute Vention's lead acquisition strategy across performance marketing and organic/SEO channels
βœ… Manage a team of senior performance marketers, establishing operating rhythms and experiment frameworks
βœ… Allocate paid marketing budget strategically to maximize pipeline creation

Performance Marketing & Analytics:

βœ… Maintain detailed understanding of paid campaign performance through analytics and reporting
βœ… Ensure proper distribution of leads between sales motions, territories, and product groups
βœ… Optimize traffic-to-lead conversions through A/B testing and user journey analysis
βœ… Leverage behavioral analytics for retargeting campaigns to revitalize user engagement
βœ… Build and maintain attribution models to guide marketing spend decisions

Technology & Operations:

βœ… Maintain and improve data architecture of the growth stack from paid campaigns to CRM workflows
βœ… Optimize CRM data architecture and processes to improve sales efficiency
βœ… Ensure proper integrations between all go-to-market tools (CRM, email marketing, etc.)
βœ… Maintain and improve business logic for lead scoring, grading, and routing
βœ… Collaborate with Sales Operations on process alignment between marketing and sales

🎯 Required Qualifications

Education: Bachelor's degree in engineering, data science, mathematics, or economics
Experience: 8-10 years of experience managing paid marketing across various platforms and channels
Skills:

  • Data and system architecture expertise related to growth stack technology
  • CRM management with deep knowledge of data structure and best practices
  • Salesforce administration certifications (SCA, SCAA)
  • Track record of managing external marketing spend exceeding $5M
  • Strong knowledge of SEO/SEM mechanisms with successful implementation history

πŸ’° Compensation & Benefits

Salary Range: Not specified
Benefits:

  • Flexible paid time off and remote work policies
  • Complimentary beverages and snacks
  • Global comprehensive health plans
  • Career growth opportunities
  • Company social events
  • Volunteer time off

Industry Comparison: Not specified

ASSUMPTION: Based on the seniority level (Director), location (Montreal), and industry (tech/manufacturing), compensation for this role would likely be competitive within the Canadian tech market. Directors of Growth/Marketing in Montreal typically command salaries ranging from CAD $120,000-$180,000+ depending on experience, with additional performance bonuses possible given the direct pipeline impact of the role.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Vention is an innovative leader in manufacturing automation, providing a digital-first platform that enables clients to design, automate, order, and deploy manufacturing equipment through a web browser. They serve over 3,000 factories across 5 continents.

Company Size: Not specifically mentioned, but Vention has offices in Montreal (HQ), Berlin, and Boston, suggesting a mid-sized company with global expansion.

Company Stage: Growth stage company with established market presence but continuing to scale operations internationally.

ASSUMPTION: Based on the company's geographic expansion (offices in three countries) and customer reach (3,000+ factories), Vention appears to be a growth-stage technology company that has achieved product-market fit and is now scaling operations. The investment in growth marketing suggests they're focused on accelerating customer acquisition and revenue growth.


πŸ“Š Role Analysis

Career Level: Senior leadership position requiring 8-10 years of experience

Reporting Structure: Not explicitly mentioned, but likely reports to a C-level executive or VP of Marketing/Growth

Team Size/Composition: The role manages a team of senior performance marketers, suggesting a department of at least 3-5 direct reports with specialized expertise

Growth Opportunities: Potential advancement to VP of Marketing/Growth or CMO roles in the future. Vention mentions "career growth opportunities" as a benefit and emphasizes being a "high-performance environment."

ASSUMPTION: This appears to be a department head role with significant autonomy and budget responsibility. The mention of managing "senior performance marketers" suggests leadership of an established team rather than building a function from scratch.


🌍 Location & Work Environment

Office Type: The job posting mentions "flexible remote work policies," suggesting a hybrid working model

Geographic Context: Montreal is a vibrant tech hub in Quebec, Canada, with a strong talent pool in technology and engineering. The city offers a high quality of life with relatively lower cost of living compared to other North American tech centers.

Work Schedule: Not specifically mentioned, likely standard business hours with flexibility

Regional Considerations: Montreal is a bilingual city (French/English), though the job posting doesn't mention language requirements. Quebec has unique labor laws and cultural practices that may differ from other North American locations.

ASSUMPTION: The company appears to offer flexibility in work arrangements based on the mention of "remote work policies," but specific expectations about in-office presence aren't detailed. As a Director-level position with team management responsibilities, some regular office presence is likely expected.


πŸ’Ό Interview & Application Insights

Typical Process: The listing outlines a 4-step process:

  1. Initial Call
  2. Team Interview
  3. Challenge
  4. Final Interview
  5. Decision & Offer

Key Assessment Areas: Based on the role requirements, candidates will likely be evaluated on:

  • Strategic marketing expertise
  • Technical knowledge of marketing systems and data architecture
  • Budget management experience
  • Team leadership capabilities
  • Analytical and problem-solving skills
  • Results orientation and performance tracking

Application Tips:

  • Highlight specific metrics and ROI from previous marketing campaigns
  • Demonstrate technical expertise with CRM systems, particularly Salesforce
  • Showcase experience managing substantial marketing budgets
  • Emphasize cross-functional collaboration, especially with sales teams
  • Prepare examples that show both strategic thinking and hands-on technical capabilities

ATS Keywords: performance marketing, lead generation, pipeline creation, CRM, Salesforce, SCA, SCAA, paid marketing, digital marketing, growth stack, attribution model, SEO/SEM, data architecture, marketing operations

ASSUMPTION: The interview process likely includes a practical challenge focused on marketing strategy, budget allocation, or technical marketing operations based on the emphasis of these areas in the job description. The final interview round may involve higher-level executives given the seniority of the position.


πŸ› οΈ Tools & Technologies

Based on the job listing, expertise with the following tools and platforms would be relevant:

  • Salesforce CRM
  • Snowflake
  • PowerBI
  • Google Analytics
  • Google Ads/AdWords
  • LinkedIn Advertising
  • YouTube Advertising
  • Marketing automation platforms
  • SEO/SEM tools
  • A/B testing platforms
  • Attribution modeling software

ASSUMPTION: While only some of these tools are explicitly mentioned (Salesforce, Snowflake, PowerBI, Google Analytics), others are industry-standard for the responsibilities described. The role likely requires familiarity with additional marketing technology stack components typical for B2B technology companies.


πŸ‘” Cultural Fit Considerations

Company Values: Vention explicitly states their values:

  • Client success orientation
  • Execution and delivery focus
  • Debate followed by commitment
  • Innovation across products and practices
  • Collaborative teamwork
  • People empowerment

Work Style: The company describes itself as having a "performance-driven culture that cares deeply about happiness" with "ambitious goals, facts & data, and constructive debates" balanced with an "uplifting and caring work environment."

Self-Assessment: Potential applicants should consider:

  • Are you comfortable balancing high performance expectations with a collaborative environment?
  • Do you thrive in environments that value data-driven decision making?
  • Can you participate in constructive debates while remaining committed to team decisions?
  • Are you passionate about innovation and continuous improvement?
  • Do you value client success as a primary motivator?

⚠️ Potential Challenges

Based on the job description, potential candidates should consider:

  • Balancing technical expertise with strategic leadership - the role requires both high-level budget allocation decisions and hands-on systems knowledge
  • Managing cross-functional dependencies between marketing and sales teams
  • Responsibility for substantial marketing budget with clear ROI expectations
  • Need to stay current with rapidly evolving digital marketing platforms and technologies
  • Potential complexity of the B2B manufacturing technology sales cycle

ASSUMPTION: These potential challenges are inferred from the responsibilities described and common challenges in similar roles. The actual challenges may vary depending on the specific organizational structure and priorities.


πŸ“ˆ Similar Roles Comparison

This Director of Growth position differs from similar roles in several ways:

  • vs. CMO: More focused on performance marketing and technical operations rather than brand or overall marketing strategy
  • vs. Director of Marketing: Heavier emphasis on technical systems and data architecture than typically found in general marketing leadership roles
  • vs. Growth Marketing Manager: More senior with greater budget responsibility and strategic input
  • vs. Marketing Operations Director: Broader scope that includes campaign strategy and budget allocation, not just operational efficiency

ASSUMPTION: This comparison is based on standard industry role definitions and may vary based on company-specific structures.


πŸ“ Sample Projects

Based on the responsibilities listed, someone in this role might work on projects such as:

  • Designing and implementing a multi-channel attribution model to optimize marketing spend across digital platforms
  • Restructuring the lead scoring and routing system to improve conversion rates between marketing and sales
  • Conducting a comprehensive audit of the CRM architecture to improve data quality and reporting
  • Developing an A/B testing roadmap for the website conversion funnel to increase visitor-to-lead conversion rates
  • Creating a territory-based lead distribution model to ensure equitable and strategic allocation across sales teams

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common initiatives for growth marketing leaders.


❓ Key Questions to Ask During Interview

  1. How does Vention currently measure marketing attribution across different channels, and what improvements do you envision for this system?
  2. What is the current relationship between the marketing and sales teams, and how do you see the Director of Growth role bridging any gaps?
  3. How is the marketing budget currently allocated between different channels, and what results have you seen from these investments?
  4. What are the biggest challenges with your current lead qualification and routing processes?
  5. How do you envision the growth team evolving over the next 1-2 years as Vention continues to expand?
  6. What specific growth metrics are most important to Vention's executive team?

ASSUMPTION: These questions are suggested based on the responsibilities described and would help candidates understand the current state of growth operations and future expectations. Specific questions may need adjustment based on the interview context.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

Prepare Your Application:

  • Update your resume to highlight relevant experience with paid marketing management, CRM systems (especially Salesforce), and team leadership
  • Include specific metrics from previous marketing campaigns (ROI, conversion rates, pipeline generated)
  • Emphasize technical expertise with marketing systems and data architecture
  • Incorporate key terms like "performance marketing," "pipeline generation," "CRM architecture," and "attribution modeling"
  • Prepare a cover letter that addresses Vention's values and connects your experience to their business model

Research Preparation:

  • Research Vention's manufacturing automation platform and understand their key product offerings
  • Review their client case studies to understand industry applications
  • Connect with current employees on LinkedIn if possible to gain additional insights
  • Prepare to discuss how growth marketing approaches might differ in a manufacturing technology context versus other industries

Interview Preparation:

  • Be ready to discuss your approach to marketing attribution and budget allocation
  • Prepare examples of how you've optimized marketing-to-sales handoffs
  • Consider how you would approach the "Challenge" phase of the interview process
  • Prepare questions that demonstrate your strategic thinking and technical expertise