📌 Core Information
🔹 Job Title: Director of Growth
🔹 Company: Vention
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Director of Growth at Vention, you will lead digital lead generation and qualification strategies to maximize pipeline creation. You'll manage a substantial paid marketing budget across multiple channels, oversee a team of senior performance marketers, and maintain Vention's growth technology stack and data architecture. This strategic role sits at the intersection of marketing, sales, and technology, directly contributing to Vention's mission of helping innovative manufacturing companies rapidly automate their production processes.
ASSUMPTION: Based on the detailed responsibilities and the reporting structure, this appears to be a senior leadership position that likely reports to a VP of Marketing or similar executive, though the direct reporting line is not explicitly stated in the original listing.
📋 Key Responsibilities
- ✅ Develop and execute lead acquisition strategy across performance marketing, organic, and SEO channels
- ✅ Manage a team of senior performance marketers, creating operating processes and experiment cycles
- ✅ Allocate paid marketing budget to maximize pipeline creation aligned with business strategy
- ✅ Analyze paid campaign performance through detailed analytics and real-time reporting
- ✅ Ensure proper distribution of leads between sales motions, territories and product groups
- ✅ Optimize traffic-to-lead conversions through A/B testing and user journey analysis
- ✅ Deploy behavioral analytics to shape retargeting campaigns for user re-engagement
- ✅ Build and maintain attribution models to guide future marketing spend decisions
- ✅ Maintain and improve growth stack data architecture from campaigns to CRM workflows
- ✅ Optimize CRM data architecture to improve sales efficiency and customer segmentation
- ✅ Ensure proper integrations between all go-to-market tools (CRM, email marketing, etc.)
- ✅ Develop and refine lead scoring, grading, and routing algorithms to maximize pipeline
- ✅ Collaborate with Sales Operations to ensure alignment between marketing and sales execution
🎯 Required Qualifications
Education: Bachelor's degree in engineering, data science, mathematics or economics
Experience: 8-10 years managing paid marketing across various platforms and channels
Skills:
- Expertise in data and system architecture for growth stack technologies
- Deep knowledge of CRM data structures and best practices
- Salesforce administration certifications (SCA, SCAA)
- Track record of managing external marketing spend exceeding $5M
- Strong knowledge of SEO/SEM mechanisms with successful implementation history
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible paid time off
- Remote work options
- Complimentary beverages and snacks
- Global comprehensive health plans
- Career growth opportunities
- Team social events
- Volunteer time off
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level, location, and industry, a Director of Growth in Toronto at a growing tech company typically commands a salary range between $130,000-$190,000 CAD plus potential bonuses or equity, though this is not stated in the listing and should be verified with the employer.
📌 Applicant Insights
🔍 Company Context
Industry Position: Vention is a leader in manufacturing automation technology, providing an online-first manufacturing automation platform (MAP) that enables clients to design, automate, order, and deploy manufacturing equipment directly through a web browser.
Company Size: Not specified, but operates globally with headquarters in Montreal and offices in Berlin and Boston
Company Stage: Growth stage company with an established client base across more than 3,000 factories on 5 continents
ASSUMPTION: Given Vention's global presence and client base, they appear to be in a substantial growth phase rather than early startup, though exact employee count is not mentioned in the listing.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Not specified, likely reports to a VP of Marketing or Chief Growth Officer
Team Size/Composition: Will manage a team of senior performance marketers
Growth Opportunities: Potential for career advancement in a growing global company with emphasis on career growth mentioned in benefits
ASSUMPTION: This role appears to have significant strategic importance and likely sits within the executive leadership team or one level below, given the scope of responsibilities and budget management authority.
🌍 Location & Work Environment
Office Type: Hybrid flexibility with remote work options mentioned in benefits
Geographic Context: Toronto is Canada's largest city and a major tech hub with a growing manufacturing technology sector
Work Schedule: Not specified, likely standard business hours with flexibility
Regional Considerations: Toronto offers a diverse, multicultural environment with excellent public transportation and a high standard of living, though with higher cost of living compared to other Canadian cities
ASSUMPTION: While the role is based in Toronto, the mention of flexible remote work policies suggests some level of location flexibility, though this should be confirmed during the interview process.
💼 Interview & Application Insights
Typical Process: The company explicitly outlines their interview process:
- Initial Call
- Meet the Team
- Challenge
- On-site interview
- Decision & Offer
Key Assessment Areas: Given the role's requirements, candidates will likely be evaluated on:
- Strategic thinking and paid marketing expertise
- Technical knowledge of marketing technology stack
- Leadership and team management capabilities
- Data analysis and decision-making abilities
- Understanding of B2B sales and marketing alignment
Application Tips: Focus on demonstrating:
- Quantifiable results from previous marketing campaigns
- Experience managing significant marketing budgets
- Technical proficiency with marketing technologies
- Leadership approach that aligns with Vention's stated values
- Deep understanding of attribution models and pipeline optimization
ATS Keywords: Growth marketing, paid marketing, lead generation, CRM, Salesforce, attribution modeling, pipeline generation, digital marketing, SEO/SEM, performance marketing, data architecture
ASSUMPTION: The "Challenge" component of the interview process likely involves presenting a strategic marketing plan or analyzing marketing data, though the specific nature is not detailed in the listing.
🛠️ Tools & Technologies
The role will involve working with:
- Salesforce CRM
- Snowflake
- PowerBI
- Google Analytics
- Digital advertising platforms (Google, YouTube, LinkedIn)
- SEO/SEM tools
- Email marketing platforms
- Marketing automation systems
ASSUMPTION: While the first five tools are explicitly mentioned, the others are industry-standard technologies that would typically be used in this type of role based on the stated responsibilities.
👔 Cultural Fit Considerations
Company Values: Vention explicitly states these values and principles:
- Client success orientation - doing what's right for customers
- Execution and delivery focus - setting and meeting ambitious goals
- Debate, then commit - challenging perspectives to find optimal solutions
- Innovation to inspire - valuing innovation across products and processes
- Collaborative achievement - working as one team
- Empowering people - maintaining high standards while celebrating progress
Work Style: Performance-driven, fast-paced environment that balances ambitious goals with an uplifting work culture. The company describes itself as having "an uplifting environment for high achievers" with a "fast-paced, high-performance environment."
Self-Assessment: Potential applicants should consider:
- Do you thrive in data-driven, results-oriented environments?
- Are you comfortable leading debates while building team consensus?
- Can you balance strategic thinking with hands-on technical execution?
- Do you enjoy working collaboratively across multiple departments?
- Are you energized by ambitious goals and measurable outcomes?
⚠️ Potential Challenges
- This role spans multiple domains (marketing, technology, analytics) requiring diverse expertise
- Managing both strategic initiatives and technical implementation may create competing priorities
- Leading a team while maintaining deep technical knowledge requires careful time management
- Balancing optimization of existing channels with exploration of new opportunities
- Coordinating between marketing and sales teams may require strong stakeholder management
ASSUMPTION: These challenges are inferred from the breadth of responsibilities listed and are common in similar strategic growth roles, but the specific challenges at Vention may vary.
📈 Similar Roles Comparison
This Director of Growth role differs from similar positions in several ways:
- vs. VP of Marketing: More focused on technical lead generation and less on brand/communications
- vs. Director of Digital Marketing: Heavier emphasis on data architecture and technical systems
- vs. Growth Hacker: More strategic and leadership-oriented with team management responsibilities
- vs. Marketing Operations Director: Greater focus on campaign performance and direct pipeline contribution
ASSUMPTION: This comparison is based on standard industry role delineations and the specific responsibilities outlined in the job description.
📝 Sample Projects
Based on the listed responsibilities, projects in this role might include:
- Implementing a new multi-touch attribution model to optimize marketing spend allocation
- Redesigning the lead qualification and routing algorithm to improve conversion rates
- Developing a comprehensive SEO strategy to increase organic traffic from manufacturing personas
- Creating an A/B testing framework for landing pages to improve lead capture rates
- Building a predictive analytics model to identify high-value prospects earlier in the funnel
- Restructuring the CRM architecture to better support territory-based sales alignment
ASSUMPTION: These project examples are derived from the responsibilities listed and represent typical initiatives for this type of role, though actual priorities would be determined by Vention's specific business needs.
❓ Key Questions to Ask During Interview
- What are the most critical growth metrics you're looking to improve in the next 12-18 months?
- How is marketing performance currently measured and attributed to revenue?
- What is the current relationship between marketing and sales teams regarding lead handoff and qualification?
- What technology improvements or integrations are highest priority for the growth tech stack?
- How does Vention balance growth targets with the company's values around client success?
- What are the biggest challenges facing the growth team that this role would need to address immediately?
ASSUMPTION: These questions are suggested based on the role description and industry best practices, and should be tailored to the specific interview context and stage.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Review your resume to ensure it highlights relevant experience in growth marketing, team leadership, and technical marketing knowledge
- Update your LinkedIn profile to showcase quantifiable results from previous marketing roles, especially related to pipeline generation and budget management
- Prepare a portfolio of growth marketing campaigns you've led, including metrics and outcomes
- Research Vention further by exploring their website, recent news, and LinkedIn presence to understand their product offerings and market position
- Optimize your application by including key terms like "growth marketing," "pipeline generation," "Salesforce," "attribution modeling," and other relevant keywords
- Prepare for the challenge component by reviewing relevant case studies in manufacturing marketing and lead generation strategies
- Connect with current employees if possible to gain insights into the company culture and growth team dynamics