🔹 Job Title: Director of Demand Generation
🔹 Company: Tremendous
🔹 Location: New York, United States (Remote available)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
As the Director of Demand Generation at Tremendous, you'll lead strategic marketing initiatives to drive high-quality pipeline generation for a fast-growing, profitable SaaS company. You'll oversee ABM, lifecycle marketing, web optimization, SEO, and events while managing a team of growth marketers. This role is pivotal in expanding Tremendous's market share by introducing their bulk payout platform to millions of potential customers across various industries.
ASSUMPTION: Based on the description mentioning "your team will be responsible for" and "lead a team of high performance growth marketers," this is clearly a leadership position with team management responsibilities.
✅ Develop and execute integrated demand generation programs to drive high-quality enterprise pipeline
✅ Lead a team of growth marketers across marketing operations, lifecycle, SEO, web, and events
✅ Build and execute ABM strategy for strategic accounts
✅ Drive cross-channel strategy and campaigns to generate high-quality leads
✅ Partner with digital marketing to optimize paid media's impact on pipeline
✅ Test new paid channels for lead generation
✅ Ensure strong alignment with Sales for lead scoring, tracking, and attribution
✅ Set up systems and workflows to deliver quality pipeline at scale
✅ Build a culture of rapid experimentation and creativity in growth innovation
Education: Not specified
Experience:
Skills:
Bonus: Experience in SaaS/tech industry
ASSUMPTION: While not explicitly stated, this senior marketing role likely requires at least a bachelor's degree in Marketing, Business, or related field, which is standard for director-level positions in this industry.
Salary Range: $190,000 - $220,000
Benefits:
Industry Comparison: This salary range is competitive for Director-level marketing positions in the tech industry, particularly for New York-based companies. For a demand generation leadership role, this compensation falls within the upper quartile for similar positions.
ASSUMPTION: The comparison to industry standards is based on current market rates for similar roles in the tech industry, particularly for New York-based companies with remote options.
Industry Position: Tremendous is a fintech platform specializing in bulk payouts to recipients in over 200 countries. They've distributed over $1 billion in payments, serving 10,000+ companies ranging from small businesses to enterprise clients like Google, MIT, and United Way.
Company Size: Not explicitly stated, but appears to be a growth-stage company based on their market position and hiring needs.
Company Stage: Profitable and growing without outside investors, suggesting a stable, sustainable business model with room for continued expansion.
ASSUMPTION: Based on the client list mentioned (including Google and MIT) and the volume of payments processed ($1 billion+), Tremendous appears to be a well-established, mid-sized company, likely in the range of 50-250 employees, though exact headcount is not provided.
Career Level: Senior leadership position requiring 5-8+ years of experience and team management
Reporting Structure: Likely reports to CMO or VP of Marketing
Team Size/Composition: Will lead a team of growth marketers across multiple specialties (ABM, lifecycle, SEO, web, events)
Growth Opportunities: Potential pathway to VP of Marketing or CMO roles as the company continues its growth trajectory
ASSUMPTION: The reporting structure and growth opportunities are inferred based on standard organizational structures for marketing departments in similarly sized tech companies. The size of the team being managed is not explicitly stated but is likely to be 3-7 direct reports based on the specialties mentioned.
Office Type: Fully remote, with the flexibility to work from anywhere in the Americas
Geographic Context: While the job posting mentions New York, the company explicitly states they are fully remote. New York is a major tech and financial hub with a high concentration of marketing talent.
Work Schedule: Not explicitly stated, but the company emphasizes a "high-documentation, low-meeting culture" suggesting flexibility and asynchronous work.
Regional Considerations: Must be based in the Americas time zones to align with team collaboration needs. The company mentions international offsites, suggesting occasional travel may be required.
ASSUMPTION: Given the "remote-first" and "low-meeting" culture described, the work schedule likely offers significant flexibility compared to traditional 9-5 roles, though core collaboration hours probably exist to facilitate necessary team interaction.
Typical Process: For director-level marketing positions, expect 4-6 rounds including:
Key Assessment Areas:
Application Tips:
ATS Keywords: demand generation, pipeline growth, ABM, HubSpot, Marketo, Pardot, Salesforce, Rollworks, Demandbase, intent data, lead scoring, attribution modeling, A/B testing, team leadership, revenue impact, growth marketing, lifecycle marketing, SEO
ASSUMPTION: These insights are based on standard interview processes for director-level marketing positions in tech companies and may vary. The emphasis on measurable results and team leadership skills is inferred from the job description's focus on these areas.
Explicitly Mentioned:
Likely Used (Industry Standard):
ASSUMPTION: The tools listed as "Likely Used" are standard for demand generation teams in tech companies but are not explicitly mentioned in the job description. Familiarity with these or similar tools would likely be beneficial but may not be required.
Company Values: The company emphasizes efficiency, flexibility, fulfillment, and work-life balance. They describe themselves as having a "high-documentation, low-meeting culture," suggesting they value asynchronous work and clear communication.
Work Style: The role requires someone who can thrive in a remote environment with limited face-to-face interaction. The mention of "rapid experimentation" suggests a data-driven, agile approach to marketing.
Self-Assessment Questions:
ASSUMPTION: The cultural values are inferred from the company's description of their work environment and approach to product development. The emphasis on documentation over meetings suggests strong written communication skills would be particularly valued.
ASSUMPTION: These challenges are inferred from the job description and typical challenges in demand generation leadership roles. The actual intensity of these challenges may vary based on the company's current structure and marketing maturity.
Director of Marketing: Broader scope, typically includes brand and product marketing in addition to demand generation.
VP of Demand Generation: Similar responsibilities but at a higher organizational level with potentially larger team and budget oversight.
Head of Growth Marketing: Similar focus on pipeline generation but may have a stronger emphasis on user acquisition and conversion rate optimization.
Director of ABM: More narrowly focused on account-based marketing strategies without the broader demand gen responsibilities.
Compared to this role: This Director of Demand Generation position has a comprehensive scope focused specifically on B2B lead generation across multiple channels, with a strong emphasis on creating scalable pipeline systems.
ASSUMPTION: This comparison is based on standard industry role delineations and may vary between organizations. The positioning of this role suggests it's a senior leadership position with significant strategic impact on the company's growth trajectory.
ASSUMPTION: These project examples are based on the responsibilities outlined in the job description and represent typical initiatives for a Director of Demand Generation. The actual projects may vary based on company priorities and marketing maturity.
ASSUMPTION: These questions are designed for a senior marketing leadership interview based on the job description and would demonstrate strategic thinking and experience in demand generation leadership. Candidates should tailor these based on their specific interests and the flow of the interview.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.