A

Director of Content Marketing

Ansira
Full-time
Remote
Worldwide
๐Ÿ” SEO & Content Marketing

Director of Content Marketing at Ansira

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Director of Content Marketing

๐Ÿ”น Company: Ansira

๐Ÿ”น Location: Missouri, United States

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: ๐Ÿ” SEO & Content Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

This leadership role will spearhead Ansira's content strategy and execution within an enterprise B2B SaaS environment. The Director will be responsible for developing compelling narratives that drive engagement, establish brand authority, and support business objectives while leading a content team. This position requires close collaboration with marketing, sales, client partnership, and product teams to ensure content aligns with organizational priorities.

ASSUMPTION: Based on the inclusion of collaboration with client partnership teams, it appears Ansira provides marketing services to clients, rather than exclusively marketing its own products. This suggests the role may involve both internal content marketing and client-facing content strategy.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and implement a comprehensive content strategy aligned with revenue, demand generation, and brand awareness goals
  • โœ… Build, mentor, and lead a high-performing content team
  • โœ… Oversee creation of diverse content types (website, blogs, whitepapers, infographics, case studies, eBooks, videos, webinars)
  • โœ… Drive organic traffic through SEO optimization and staying current on best practices
  • โœ… Create and promote authoritative content to establish thought leadership
  • โœ… Define and track KPIs to measure content impact and success
  • โœ… Partner with cross-functional teams to align content with product positioning and buyer personas
  • โœ… Monitor industry trends, competitor strategies, and emerging technologies
  • โœ… Maintain consistent brand voice across all channels and content types

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in marketing, communications, journalism, or related field (Master's degree a plus)

Experience: 8+ years of content marketing experience with at least 3 years in a leadership role, preferably in enterprise B2B SaaS environment

Skills:

  • Leadership and team management abilities
  • Proficiency in content management systems (CMS), marketing automation platforms, and analytics tools
  • Strong data analysis capabilities
  • Exceptional writing, editing, and verbal communication
  • Project management and organizational skills
  • Creative and strategic thinking

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Based on industry standards for Director-level content marketing positions in Missouri, compensation likely ranges from $120,000-$160,000 annually, depending on specific experience and qualifications. This estimation is based on typical market rates for senior content leadership roles at enterprise B2B companies.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Ansira appears to be a B2B SaaS organization focused on marketing services or solutions.

Company Size: Not specified

Company Stage: Established enterprise company

ASSUMPTION: Based on the description of Ansira as an "enterprise B2B SaaS organization" and the requirement for leadership experience, it appears to be an established company rather than an early-stage startup. The need for a Director-level content position suggests a mature marketing department with multiple team members.


๐Ÿ“Š Role Analysis

Career Level: Senior/Director level

Reporting Structure: Likely reports to CMO, VP of Marketing, or similar executive

Team Size/Composition: Will be responsible for building and leading a content team

Growth Opportunities: Potential progression to VP of Marketing or other senior marketing leadership roles

ASSUMPTION: The reporting structure is inferred based on typical organizational hierarchies for Director-level marketing positions. The opportunity to build and lead a team suggests this role has significant autonomy and strategic influence within the organization.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: Missouri has a moderate cost of living compared to coastal tech hubs, with growing technology sectors in St. Louis and Kansas City areas

Work Schedule: Not specified, likely standard business hours with flexibility as needed for leadership role

Regional Considerations: Missouri offers a central US location with good connectivity to major markets while maintaining lower living costs than major coastal cities

ASSUMPTION: The work arrangement (in-office, hybrid, or remote) is not specified in the listing. Given the leadership nature of this role and the need to collaborate with multiple departments, it may require at least partial in-office presence, but this should be confirmed during the application process.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For director-level marketing positions, expect 3-5 interview rounds including initial screening, panel interviews with marketing leadership, case studies or content strategy presentations, and executive interviews

Key Assessment Areas: Strategic thinking, leadership abilities, content expertise, analytical skills, collaboration approach, and demonstrated results from previous content initiatives

Application Tips: Highlight measurable content marketing achievements, team development experience, and examples of strategic content that drove business results

ATS Keywords: content strategy, content marketing, SEO optimization, B2B marketing, SaaS marketing, team leadership, content development, marketing analytics, demand generation, thought leadership

ASSUMPTION: These insights are based on industry standards for director-level marketing positions and may vary based on Ansira's specific hiring processes.


๐Ÿ› ๏ธ Tools & Technologies

Content Management Systems (CMS), Marketing Automation Platforms, Google Analytics, SEO tools, Project Management software, Content Performance Analysis tools

ASSUMPTION: While specific tools aren't named in the listing beyond Google Analytics, proficiency with standard content marketing technology stack would be expected for this role. This might include platforms like WordPress, HubSpot, Marketo, SEMrush, Ahrefs, Asana/Monday/Trello, and content analytics solutions.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Not explicitly stated

Work Style: Collaborative, data-driven, strategic, with emphasis on storytelling and creative thinking

Self-Assessment: Consider your approach to balancing creative storytelling with data-driven decision making, your leadership style when managing creative teams, and your ability to align content initiatives with business objectives

ASSUMPTION: The cultural elements are inferred from the job description's emphasis on collaboration across departments, data-driven mindset, and storytelling capabilities. The role appears to require someone who can bridge creative content development with business strategy.


โš ๏ธ Potential Challenges

The role requires balancing multiple stakeholders (marketing, sales, client partnership, product teams) which may present competing priorities. Leading content efforts for an enterprise B2B SaaS company may involve complex product messaging and longer sales cycles. Building and developing a team while simultaneously executing on content strategy could create bandwidth challenges.

ASSUMPTION: These potential challenges are inferred based on the scope of responsibilities and the enterprise B2B SaaS context mentioned in the listing.


๐Ÿ“ˆ Similar Roles Comparison

This Director of Content Marketing position appears more strategically focused than a Content Marketing Manager role, with greater emphasis on team leadership and cross-functional collaboration. Compared to a VP of Marketing, this role maintains specialized focus on content rather than overseeing all marketing functions. Unlike content roles at consumer brands, this B2B SaaS position likely emphasizes technical understanding, longer-form content, and supporting complex sales processes.

ASSUMPTION: This comparison is based on standard industry role structures and the specific description provided.


๐Ÿ“ Sample Projects

  • Developing a comprehensive content calendar aligned with product launches and business initiatives
  • Creating thought leadership content series to position Ansira as an industry authority
  • Implementing SEO strategy to increase organic traffic by targeting high-value keywords
  • Producing case studies and success stories that showcase client results
  • Building content performance dashboards to track KPIs and ROI

ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical work for a Director of Content Marketing in a B2B SaaS environment.


โ“ Key Questions to Ask During Interview

  1. How does content marketing currently integrate with other marketing functions and sales processes at Ansira?
  2. What are the primary business objectives that content marketing is expected to impact in the next 12-18 months?
  3. How is content marketing performance currently measured, and what expectations exist for improving these metrics?
  4. What is the current size and structure of the content team, and what are the plans for team development?
  5. How does Ansira approach the balance between creative storytelling and data-driven content decisions?
  6. What are the biggest content marketing challenges Ansira is currently facing?

ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations, challenges, and organizational structure.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight relevant content marketing leadership experience, emphasizing measurable results in B2B contexts
  2. Incorporate key terms like "content strategy," "B2B SaaS," "SEO optimization," and "team leadership" to optimize for ATS systems
  3. Prepare a portfolio of content marketing examples that demonstrate strategic thinking and business impact
  4. Research Ansira's services, clients, and market positioning to demonstrate industry knowledge
  5. Develop specific examples that showcase your ability to balance creative content development with data-driven decision making
  6. Prepare to discuss your leadership philosophy and approach to building high-performing content teams