📌 Core Information
🔹 Job Title: Digital Media Senior Analyst, Programmatic
🔹 Company: Kepler Group
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing programmatic campaigns across multiple DSP platforms
- Executing programmatic media buying strategies across various channels
- Monitoring campaign pacing and making real-time budget adjustments
- Partnering with audience providers and data vendors to implement targeting strategies
- Supporting cross-channel digital media campaigns including social, search, and Advanced TV
ASSUMPTION: This role requires a balance of technical skills in programmatic campaign management and strategic thinking to drive client value and solve internal workflow challenges.
📋 Key Responsibilities
✅ Manage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reporting
✅ Execute programmatic media buying strategies across display, video, audio, and DOOH channels
✅ Monitor campaign pacing and make real-time budget adjustments to ensure optimal delivery
✅ Partner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segments
✅ Utilize platform features for audience creation, frequency management, and brand safety controls
✅ Support cross-channel digital media campaigns including social, search, and Advanced TV
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while managing multiple campaign initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 1-3 years of hands-on experience managing programmatic campaigns in DV360 and/or Yahoo DSP (or comparable platforms)
Required Skills:
- Proficiency in programmatic campaign setup including pixel implementation, creative trafficking, and audience segment activation
- Experience with private marketplace (PMP) and programmatic guaranteed (PG) deal management
- Working knowledge of verification tools (IAS, MOAT, DV) and brand safety parameters
- Understanding of programmatic bidding strategies and optimization techniques
Preferred Skills:
- Experience working with third-party audience providers (i.e. LiveRamp)
- Strong analytical skills with proficiency in Excel for campaign analysis and reporting. Datorama or comparable data visualization experience is a plus.
- Experience with ad serving platforms (DCM, Sizmek, etc.)
- Understanding of industry standards, viewability metrics, and ad verification
ASSUMPTION: The ideal candidate will have a proven track record in programmatic campaign management, strong analytical skills, and the ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $73,500 - $89,000 per year
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Analyst role in the programmatic advertising field in the Philadelphia area. The benefits package is competitive and designed to support employee wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium-sized (501-1,000 employees)
Founded: 2012
Company Description:
- Kepler Group is a marketing innovator that fuses advanced data analytics with human insight and world-class creativity.
- The company demystifies the digital universe using its proprietary Kip™ technology, turning complex data into action that resonates with audiences and propels global brands into the future.
- Kepler Group offers a range of services, including marketing consulting, digital media, and digital marketing.
Company Specialties:
- Marketing Consulting
- Digital Media
- Digital Marketing
Company Website: keplergrp.com
ASSUMPTION: Kepler Group is a well-established company in the advertising services industry, known for its innovative approach to marketing and data-driven strategies. Its medium size allows for a more personal work environment while still offering the resources and opportunities of a larger organization.
📊 Role Analysis
Career Level: Mid-level (Senior Analyst)
Reporting Structure: This role reports directly to the Manager of the Optimization & Innovation team.
Work Arrangement: Remote OK, with the option for on-site work at Kepler Group's Philadelphia office.
Growth Opportunities:
- Potential career progression to a Manager or Director role within the Optimization & Innovation team or other departments.
- Opportunities to work on diverse client projects and gain exposure to various aspects of the business.
- Chance to contribute to the development and improvement of Kepler Group's proprietary Kip™ technology.
ASSUMPTION: This role offers strong growth potential within the company, as Kepler Group values internal promotions and encourages employees to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work available)
Office Location(s): Philadelphia, Pennsylvania, United States
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the fifth-most populous city in the United States.
- The city is known for its rich history, cultural attractions, and diverse neighborhoods.
- Philadelphia offers a lower cost of living compared to other major East Coast cities, with a variety of housing options and a vibrant food and entertainment scene.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: The hybrid work environment at Kepler Group's Philadelphia office allows for a flexible balance between remote work and on-site collaboration, catering to employees' preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Kepler Group careers portal.
- Phone or video screening with the Hiring Manager or a member of the Talent Acquisition team.
- In-depth behavioral and technical interviews with the Optimization & Innovation team and other relevant stakeholders.
- Final round interviews with senior leadership, followed by a decision and offer extension.
Key Assessment Areas:
- Programmatic campaign management skills and experience.
- Analytical skills and data-driven decision-making abilities.
- Communication and project management skills.
- Cultural fit and alignment with Kepler Group's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of programmatic campaign management and optimization techniques in your application materials.
- Showcase your analytical skills and provide examples of data-driven campaign successes in your past roles.
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork skills.
- Research Kepler Group and the Optimization & Innovation team to show your enthusiasm for the role and the company's mission.
ATS Keywords: Programmatic Campaign Management, DV360, Yahoo DSP, Optimization Techniques, Brand Safety, Audience Targeting, Data Analysis, Project Management
ASSUMPTION: The interview process at Kepler Group is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can thrive in the company's collaborative and innovative work environment.
🛠️ Tools & Technologies
- DV360
- Yahoo DSP
- Excel
- Datorama (or comparable data visualization tools)
- Ad serving platforms (DCM, Sizmek, etc.)
- Verification tools (IAS, MOAT, DV)
ASSUMPTION: The tools and technologies listed are essential for the successful performance of the Digital Media Senior Analyst, Programmatic role at Kepler Group. Familiarity with these platforms and a willingness to learn new tools as needed are crucial for this position.
👔 Cultural Fit Considerations
Company Values:
- Transparency: Kepler Group values open communication and information sharing with employees.
- Growth: The company encourages employee development and offers opportunities for career progression.
- Fun: Kepler Group fosters a collaborative and enjoyable work environment, with a focus on employee wellbeing and work-life balance.
Work Style:
- Kepler Group values a balance of independent work and team collaboration.
- The company encourages employees to take initiative and contribute to the growth and success of the organization.
- Kepler Group offers a flexible work environment that caters to employees' preferences and needs.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you enjoy collaborating with cross-functional teams and contributing to a positive work culture?
ASSUMPTION: Candidates who align with Kepler Group's values and work style are more likely to succeed in the Digital Media Senior Analyst, Programmatic role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple client campaigns and projects simultaneously may require strong organizational skills and time management.
- Keeping up-to-date with industry trends and best practices in programmatic advertising can be challenging, as the field is constantly evolving.
- Working with diverse client teams and stakeholders may require strong communication and interpersonal skills.
- The hybrid work environment may present challenges in maintaining work-life balance and staying connected with on-site colleagues.
ASSUMPTION: The Digital Media Senior Analyst, Programmatic role at Kepler Group offers a dynamic and challenging work environment, with opportunities for professional growth and development. However, candidates should be prepared to face potential challenges and adapt to the evolving nature of the programmatic advertising industry.
📈 Similar Roles Comparison
- Compared to other Senior Analyst roles in programmatic advertising, this position offers a competitive salary range and comprehensive benefits package.
- Kepler Group's medium size allows for a more personal work environment and opportunities for career progression, compared to larger advertising agencies.
- This role focuses on programmatic campaign management and optimization, while similar roles in other departments may have a broader focus on digital media strategy and planning.
ASSUMPTION: The Digital Media Senior Analyst, Programmatic role at Kepler Group offers a unique blend of technical expertise and strategic thinking, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a programmatic media buying strategy for a national retail client, resulting in a 20% increase in online sales.
- Optimizing a PMP deal for a CPG client, leading to a 15% reduction in cost per acquisition and improved campaign performance.
- Managing a cross-channel digital media campaign for a B2B technology client, driving a 30% increase in website traffic and generating high-quality leads.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Digital Media Senior Analyst, Programmatic role at Kepler Group, highlighting the opportunity to drive meaningful results and contribute to client success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Optimization & Innovation team?
- How does Kepler Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid work environment, and how does Kepler Group address these challenges?
- How does Kepler Group measure the success of its programmatic campaigns, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within Kepler Group?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork skills.
- Research Kepler Group and the Optimization & Innovation team to show your enthusiasm for the role and the company's mission.
- Follow up with the Hiring Manager or a member of the Talent Acquisition team within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.