📌 Core Information
🔹 Job Title: Digital Marketing Specialist- Collegiate Hospitality
🔹 Company: Aramark
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Marketing Specialist at Aramark's Collegiate Hospitality division, you'll drive web optimization initiatives, develop content strategies, and analyze digital performance metrics to support business growth. This role serves as the critical link between field marketing teams and the Consumer Tech team, focusing on enhancing digital platforms to improve customer experience while supporting new and base business growth objectives.
ASSUMPTION: Based on the responsibilities and qualifications, this appears to be a full-time position, though not explicitly stated in the original listing. The role seems to be a mid-level specialist position given the required experience and scope of responsibilities.
📋 Key Responsibilities
Content Strategy & Management:
- ✅ Develop, manage and execute web content strategy and calendar for both Harvest Table Culinary Group and Aramark Collegiate Hospitality
- ✅ Create content for field marketing teams to use and maintain global content libraries
- ✅ Manage central support of websites including promotion configuration and content updates
Digital Platform Optimization:
- ✅ Lead project management of web and mobile app developments
- ✅ Identify and develop enhancements and features for digital platforms
- ✅ Conduct A/B testing to impact overall digital strategy and asset library
- ✅ Support standards for American Disability Act compliance
- ✅ Management and scaling of Virtual Assistant
Analytics & Reporting:
- ✅ Analyze web traffic, usage behavior, and conversion rates
- ✅ Track, analyze and report on performance of all center-led initiatives and KPIs
- ✅ Audit sites to ensure alignment with business priorities and optimal customer experience
Training & Collaboration:
- ✅ Provide field training for marketing managers
- ✅ Collaborate with Collegiate Hospitality and Enterprise cross-functional teams
- ✅ Manage relationships with third-party content vendors
- ✅ Coordinate with Digital Champions
E-Commerce & Innovation:
- ✅ Identify opportunities for path to purchase and eCommerce implementation
- ✅ Implement new programs/platforms to support business growth
🎯 Required Qualifications
Education: Bachelor's degree from an accredited college or university in Marketing or a business-related field
Experience:
- Minimum of 3 years of progressively responsible communications and/or marketing experience
- Minimum of 3 years experience in copywriting and authoring website content
- Minimum of 3 years experience in web optimization, SEO, or related field
- Minimum of 3 years experience using Adobe Experience Manager and Adobe Analytics or Customer Journey Analytics
Skills:
- Strong interpersonal and communication skills (oral, written, presentation)
- Project management expertise with attention to detail
- Ability to interpret web analytics and user behavior data
- Adaptability to shifting priorities in a fast-paced environment
- Self-motivation with superior time-management skills
- Digital/social media marketing proficiency
- Computer skills, particularly Adobe products
Preferred: Experience in Collegiate Hospitality, foodservice, and/or services marketing
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on industry standards for digital marketing specialists in Philadelphia with 3+ years of experience, compensation likely falls within the range of $65,000-$85,000 annually, but this is an estimate only and should be verified during the application process.
📌 Applicant Insights
🔍 Company Context
Industry Position: Aramark is a global leader in food service, facilities management, and uniforms, serving institutional clients including colleges and universities.
Company Size: Large enterprise with operations in 15 countries
Company Stage: Established corporation
ASSUMPTION: While specific revenue figures aren't mentioned, Aramark is known to be a Fortune 500 company with thousands of employees worldwide, serving millions of customers daily.
📊 Role Analysis
Career Level: Mid-level specialist
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement within Aramark's marketing or digital departments
ASSUMPTION: Given the collaborative nature of the role mentioned (working with cross-functional teams, field marketing, and tech teams), this position likely reports to a marketing manager or digital marketing director within the Collegiate Hospitality division.
🌍 Location & Work Environment
Office Type: Likely in-office with potential for hybrid work
Geographic Context: Philadelphia is a major business hub in the Northeast with a diverse economy and several major universities
Work Schedule: Standard business hours with flexibility to accommodate project demands
Regional Considerations: Philadelphia offers a lower cost of living compared to nearby NYC while maintaining access to major transportation hubs
Travel Requirement: Less than 10% travel
ASSUMPTION: The work arrangement is likely primarily in-office based on the collaborative nature of the role and the specified location, though some remote work may be possible given current workplace trends.
💼 Interview & Application Insights
Typical Process: Initial screening, technical/skills assessment, panel interviews with marketing and technology stakeholders
Key Assessment Areas:
- Technical knowledge of web platforms and Adobe Experience Manager
- Analytics capabilities and data-driven decision making
- Content strategy development experience
- Project management skills
- Cross-functional collaboration abilities
Application Tips:
- Highlight measurable digital marketing achievements
- Showcase examples of content you've created and optimized
- Emphasize experience with Adobe Experience Manager and Analytics specifically
- Demonstrate understanding of the higher education market if possible
ATS Keywords: digital marketing, content strategy, web optimization, Adobe Experience Manager, SEO, mobile app, analytics, collegiate hospitality, project management, eCommerce
ASSUMPTION: This interview process is based on standard practices for digital marketing specialist roles at large organizations and may vary.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Adobe Analytics / Customer Journey Analytics
- Web analytics platforms
- Content management systems
- Mobile application development platforms
- SEO tools
- A/B testing software
- Project management tools
ASSUMPTION: Beyond Adobe products specifically mentioned, these additional tools represent industry-standard technologies typically used in similar digital marketing roles.
👔 Cultural Fit Considerations
Company Values: Service-oriented, purpose-driven, focus on community and environmental impact
Work Style: Collaborative, fast-paced environment requiring adaptability and initiative
Self-Assessment:
- Are you comfortable working in a matrix organization with multiple stakeholders?
- Can you balance central strategy with field implementation needs?
- Do you thrive in an environment that requires quick adaptation to changing priorities?
- Are you passionate about creating digital experiences in the food service/hospitality industry?
ASSUMPTION: Company values are inferred from Aramark's mission statement included in the job listing, while work style is inferred from the required personal attributes section.
⚠️ Potential Challenges
- Managing competing priorities across multiple stakeholders in a matrix organization
- Balancing centralized strategy with field marketing team needs
- Adapting to "rapidly shifting priorities in a fast-paced environment" as mentioned in the listing
- Coordinating technology implementations that must align with both business and user experience goals
ASSUMPTION: These challenges are inferred from the job responsibilities and required attributes, particularly the mentions of matrix organization, rapidly shifting priorities, and cross-functional collaboration.
📈 Similar Roles Comparison
This Digital Marketing Specialist role at Aramark differs from typical digital marketing positions in its specific focus on collegiate hospitality and the food service industry. While most digital marketing roles involve content creation and web optimization, this position requires specialized knowledge of higher education audiences and food service operations. The role appears more technically focused than many digital marketing positions, with heavy emphasis on platform management (Adobe Experience Manager) and analytics rather than social media or paid digital advertising.
ASSUMPTION: This comparison is based on standard industry roles and the specific emphasis placed on technical platform management in the job description.
📝 Sample Projects
- Developing a content calendar for university dining promotions across multiple campuses
- Implementing and tracking A/B tests to increase mobile app usage among college students
- Creating training materials to help field marketers maximize digital platform capabilities
- Analyzing web traffic patterns to optimize the path to purchase for meal plan signups
- Collaborating with technical teams to implement ADA compliance improvements across digital properties
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the collegiate hospitality context of the role.
❓ Key Questions to Ask During Interview
- How do you measure success for digital marketing initiatives within Collegiate Hospitality?
- What are the most significant digital challenges and opportunities facing Aramark's Collegiate Hospitality division?
- How does the marketing team collaborate with the Consumer Tech team on platform enhancements?
- Could you describe the current state of your digital platforms and where you hope to take them in the next year?
- What is the balance between supporting existing accounts and contributing to new business development?
- How do field marketing teams currently utilize the digital platforms, and what improvements are they requesting?
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the specific context and challenges they would face in this position.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Tailor your resume to include keywords like "Adobe Experience Manager," "web optimization," "content strategy," and "digital analytics." Highlight quantifiable achievements from past digital marketing roles.
- Portfolio Preparation: Compile examples of web content you've created, optimization projects you've led, and analytics reports you've produced.
- Company Research: Research Aramark's recent initiatives in collegiate hospitality and their digital presence to demonstrate your understanding of their business during interviews.
- Skills Assessment: Ensure your Adobe Experience Manager and Analytics skills are up-to-date, as they appear to be critical requirements for this role.
- Network: If possible, connect with current Aramark employees, particularly those in digital marketing roles, to gain insights into the company culture and hiring process.
- Application Tracking: After applying, follow up professionally within 1-2 weeks if you haven't received a response.