S

Digital Content & SEO Specialist

S&P Global
Full-time
On-site
United Kingdom
๐Ÿ” SEO & Content Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital Content & SEO Specialist

๐Ÿ”น Company: S&P Global

๐Ÿ”น Location: United Kingdom

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ” SEO & Content Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

S&P Global Mobility is seeking a results-driven Digital Content & SEO Specialist to optimize and scale content for search, engagement, and conversion. This role focuses on developing strategic content experiences that drive measurable business impact. You'll join a high-performing Digital Marketing team and collaborate with automotive industry experts across various domains from vehicle production forecasts to aftermarket consumer trends.

ASSUMPTION: Based on the grade level (11) mentioned and responsibilities, this appears to be a mid-senior level position requiring both strategic thinking and hands-on execution capabilities.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and execute data-driven content strategies to increase engagement and lead generation across key digital assets and channels
  • โœ… Partner with subject matter experts to transform their expertise into high-performing content experiences
  • โœ… Implement keyword research, search intent analysis, and technical SEO best practices to drive organic traffic growth
  • โœ… Improve conversion rates by structuring content for readability, engagement, and action
  • โœ… Optimize CTAs, layout, and user flow in collaboration with design and marketing operations teams
  • โœ… Analyze site performance metrics to continuously refine content based on audience behavior and A/B testing insights
  • โœ… Collaborate with digital marketers, web developers, and growth marketers aligned with lead generation and revenue goals
  • โœ… Manage and consolidate competing priorities and requests from multiple teams
  • โœ… Improve information architecture of content-heavy pages to ensure easy navigation and clear conversion paths

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3+ years of experience in SEO, content development, UX writing, or performance marketing

Skills:

  • Proven expertise in on-page SEO (Google Search Console, Ahrefs/SEMrush, Screaming Frog)
  • Experience with content analytics & conversion rate optimization tools
  • Knowledge of A/B testing, heatmaps, and session recordings (Hotjar, Crazy Egg, Google Optimize)
  • Strong analytical skills with experience using Google Analytics, Looker, or other data visualization tools (preferred)
  • Understanding of UI/UX principles and information architecture (preferred)
  • Excellent written communication skills emphasizing clarity, engagement, and actionability
  • Experience with AEM analytics (desired)

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Health & Wellness coverage
  • Flexible downtime and generous time off
  • Continuous learning resources
  • Competitive pay and retirement planning
  • Company-matched student loan contribution
  • Financial wellness programs
  • Family-friendly benefits
  • Retail discounts and referral incentive awards

Industry Comparison: Not specified

ASSUMPTION: Based on the comprehensive benefits package and S&P Global's position as a major financial information company, the compensation is likely competitive for the UK market for specialized digital marketing roles.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: S&P Global is a leading financial information and analytics company, with S&P Global Mobility being their specialized division focusing on automotive industry intelligence and insights.

Company Size: Large enterprise with over 35,000 employees worldwide

Company Stage: Established corporation


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level (based on the 3+ years experience requirement and grade level 11)

Reporting Structure: Not explicitly stated

Team Size/Composition: Part of the Digital Marketing team within S&P Global Mobility

Growth Opportunities: Career progression within a large global organization with multiple divisions

ASSUMPTION: This role likely reports to a Digital Marketing Manager or Director, with potential advancement paths into senior specialist, team lead, or management positions within the marketing organization.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: United Kingdom - likely based in a major business center such as London, which has a significant presence of financial services companies

Work Schedule: Not specified

Regional Considerations: UK job market typically offers strong benefits and work-life balance in comparison to some other regions

ASSUMPTION: Given post-pandemic workplace trends and S&P Global's size, this position may offer hybrid working arrangements, though this is not explicitly stated in the job listing.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For this level of specialized role, the interview process likely includes initial screening, technical assessment of SEO skills, portfolio review, and multiple rounds of interviews with the hiring manager and team members.

Key Assessment Areas: SEO technical knowledge, content strategy capabilities, analytics proficiency, ability to balance competing priorities, and collaboration skills.

Application Tips: Highlight measurable SEO success metrics from previous roles, demonstrate understanding of technical SEO and content optimization, and showcase examples of content that improved conversion rates.

ATS Keywords: SEO, content strategy, content optimization, A/B testing, Google Analytics, conversion rate optimization, user experience, information architecture, keyword research, organic traffic growth, Google Search Console, Ahrefs, SEMrush, Screaming Frog, AEM analytics

ASSUMPTION: These insights are based on standard industry practices for digital marketing and SEO specialist roles at enterprise organizations.


๐Ÿ› ๏ธ Tools & Technologies

  • AEM (Adobe Experience Manager)
  • Google Search Console
  • Ahrefs/SEMrush
  • Screaming Frog
  • A/B testing tools
  • Hotjar, Crazy Egg, Google Optimize
  • Google Analytics
  • Looker or other data visualization tools

ASSUMPTION: Other common SEO and content marketing tools not explicitly mentioned might include WordPress, Moz, ContentSquare, Google Keyword Planner, and various CMS platforms.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Integrity, Discovery, Partnership

Work Style: Collaborative, analytical, results-driven, with emphasis on powering global markets and providing essential intelligence to clients

Self-Assessment:

  • Are you comfortable working with subject matter experts and translating complex information into accessible content?
  • Do you thrive in environments where you need to balance multiple priorities and stakeholder needs?
  • Are you driven by data and able to continuously optimize based on performance metrics?
  • Do you enjoy the technical aspects of SEO as well as the creative elements of content development?

ASSUMPTION: The cultural values are explicitly stated in the job listing. The work style is inferred from the company description, responsibilities, and the analytical nature of the S&P Global business.


โš ๏ธ Potential Challenges

  • Balancing competing priorities from multiple stakeholders and teams
  • Translating complex subject matter expertise into engaging content for diverse audiences
  • Meeting performance metrics and growth expectations in a data-driven environment
  • Working within the complexity of a large enterprise organization with established processes

ASSUMPTION: These challenges are inferred from the responsibilities and company context. Large organizations often have multiple stakeholders and established processes that can create complexity.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of multiple specialized positions that might exist separately in other organizations:

  • SEO Specialist: More technical focus on search ranking factors
  • Content Strategist: More emphasis on editorial planning and less on technical SEO
  • UX Writer: Focused more specifically on interface copy and user flows
  • Growth Marketer: Broader focus across multiple marketing channels beyond content

This integrated role suggests S&P Global values the connection between content, SEO, and user experience as part of a holistic approach to digital marketing.

ASSUMPTION: This comparison is based on standard industry role differentiation within digital marketing.


๐Ÿ“ Sample Projects

  • Conducting keyword research and optimizing high-value industry content pages to increase organic traffic by targeting specific search terms
  • Collaborating with automotive industry experts to develop thought leadership content that ranks well for strategic industry topics
  • Implementing A/B tests on landing pages to improve conversion rates for lead generation campaigns
  • Restructuring information architecture for content-heavy sections of the website to improve user flow and navigation
  • Creating dashboard reports that track content performance metrics and identify optimization opportunities

ASSUMPTION: These project examples are based on the responsibilities listed in the job description and typical activities for SEO and content specialists.


โ“ Key Questions to Ask During Interview

  1. How do you measure success for content and SEO efforts at S&P Global Mobility, and what are the key performance indicators for this role?
  2. What are the biggest SEO and content challenges the team is currently facing?
  3. How does the content strategy integrate with the broader digital marketing and lead generation initiatives?
  4. Could you describe the collaboration process between the Digital Marketing team and the subject matter experts?
  5. What tools and resources are available for content optimization and performance tracking?
  6. What are the growth opportunities for this role within S&P Global?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Research S&P Global Mobility: Review their website, recent news, and industry reports to understand their market position and services
  2. Customize your resume: Highlight relevant SEO achievements, content optimization examples, and analytics experience
  3. Optimize for ATS: Include key terms from the job description like "SEO," "content strategy," "conversion rate optimization," and specific tools mentioned
  4. Prepare portfolio examples: Gather samples of SEO-optimized content you've developed and results achieved
  5. Connect with current employees: Reach out to team members on LinkedIn to learn more about the company culture
  6. Submit application: Apply through the official S&P Global career portal for consideration