📌 Core Information
🔹 Job Title: Demand Generation Specialist
🔹 Company: A Job Thing
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and executing multi-channel campaigns to attract employers
- Optimizing paid advertising to target high-potential audiences
- Collaborating with sales teams to convert leads into paying customers
- Analyzing KPIs and reporting insights to the Head of Department
ASSUMPTION: This role requires a strong understanding of lead generation strategies and marketing automation tools to drive successful campaigns and achieve high ROI.
📋 Key Responsibilities
✅ Design and execute multi-channel campaigns (email, social, SEO/SEM, content, and partnerships) to attract employers
✅ Optimize paid advertising (Google Ads, LinkedIn, Facebook) to target high-potential audiences
✅ Collaborate with sales teams to convert leads into paying customers
✅ A/B test campaigns to refine messaging, CTAs, and landing pages for maximum ROI
✅ Create personalized reactivation campaigns (email, SMS, social) to incentivize dormant users with promotions
✅ Track KPIs (conversion rates, cost per acquisition, customer retention, CLV) and report insights to the HOD
✅ Leverage CRM tools to segment audiences, personalize outreach, and track user interactions for both new and returning customers
ASSUMPTION: This role requires strong analytical skills and the ability to work collaboratively with cross-functional teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 3+ years in demand generation, preferably in SaaS, job portals, or recruitment tech. Experience with reactivation campaigns is a plus.
Required Skills:
- Strong understanding of lead scoring, segmentation, and marketing automation tools (HubSpot, Mailchimp, ActiveCampaign)
- Expertise in Google Analytics, Meta Ads Manager, and CRM tools
- Creative thinker with the ability to craft high-converting offers and persuasive messaging
- Excellent project management and collaboration skills
Preferred Skills:
- Fluency in multiple languages (English, Bahasa Malaysia, Mandarin)
- Experience with job employment platforms or bulk hiring
ASSUMPTION: Candidates with experience in demand generation for job portals or recruitment tech platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: RM 6,000 - RM 8,000 per month (based on industry standards for mid-senior level marketing roles in Kuala Lumpur)
Benefits:
- Base salary + weekly performance incentive
- EPF, SOCSO, EIS, and PCB
- Monthly attendance bonus
- Casual dress code + 5 working days
- Flexible seating for collaboration
- Prime KL location (5-minute walk from KLCC LRT, Conlay MRT, Bukit Bintang MRT & Raja Chulan Monorail)
- Annual leave
- Panel clinic coverage
- Life insurance
- Team-building trips + weekly achievement celebrations
- Yearly optical/dental coverage
- Sports allowance
- Yearly learning allowance (courses, certifications)
- Direct mentorship from business stakeholders
Working Hours: Full-time (40 hours/week), Monday - Friday, 9:00 AM - 6:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources, specializing in job employment platforms and ultimate hiring solutions
Company Size: 51-200 employees (mid-size company, offering a mix of startup-like agility and established processes)
Founded: 2013, with a mission to provide a seamless recruitment experience and empower organizations to find, attract, and hire the best candidates efficiently
Company Description:
- Founded in 2013, A Job Thing is a leading recruitment solutions provider that specializes in solving hiring challenges for non-executive roles, mass recruitment campaigns, and multi-outlet hiring needs
- The company fosters a “test, learn, iterate” mindset, encouraging teams to experiment and own their impact
- A Job Thing empowers job seekers and employers alike through AI-driven solutions that simplify recruitment, foster meaningful matches, and redefine the future of work
Company Specialties:
- Job Employment Platform
- Ultimate Hiring Solution
- Talent Pool
- Job Advertisement
- Bulk Hiring
Company Website: http://www.ajobthing.com
ASSUMPTION: A Job Thing is a well-established company in the HR tech industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with flexible seating for collaboration and a prime KL location
Growth Opportunities:
- Yearly learning allowance for courses and certifications
- Direct mentorship from business stakeholders
- Potential career progression into senior marketing roles or management positions
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in demand generation and marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with flexible seating arrangements
Office Location(s): Suite 6-1, Level 6, Lobby A, Wisma UOA II, No.21, Jalan Pinang, Federal Territory of Kuala Lumpur
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant urban environment with numerous amenities and attractions
- The office is located in the heart of Kuala Lumpur, with easy access to public transportation and nearby shopping, dining, and entertainment options
- The city is known for its multicultural population, with a mix of Malay, Chinese, Indian, and other ethnic groups, creating a diverse and inclusive work environment
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 6:00 PM, with a casual dress code and 5 working days
ASSUMPTION: The work environment at A Job Thing is collaborative, dynamic, and inclusive, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final round with the Head of Marketing or a similar position
Key Assessment Areas:
- Marketing and demand generation strategies
- Campaign design and execution
- Data analysis and reporting
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of demand generation strategies and marketing automation tools
- Showcase your creativity and problem-solving skills through relevant examples or case studies
ATS Keywords: Demand Generation, Campaign Design, Email Marketing, Social Media Marketing, SEO, SEM, Content Marketing, Partnerships, Paid Advertising, Lead Conversion, A/B Testing, CRM Tools, Google Analytics, Meta Ads Manager, Project Management, Collaboration Skills
ASSUMPTION: The application process at A Job Thing is thorough and competitive, with a strong focus on finding the best fit for the role and the company culture.
🛠️ Tools & Technologies
- HubSpot, Mailchimp, or ActiveCampaign (marketing automation tools)
- Google Analytics
- Meta Ads Manager (Facebook Ads, Instagram Ads)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed are commonly used in demand generation roles and may vary depending on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and inclusive
- Focused on work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven mindset and a passion for continuous learning?
ASSUMPTION: A Job Thing values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with industry trends and best practices in demand generation
- Collaborating effectively with cross-functional teams and stakeholders
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: These challenges are common in demand generation roles and can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on collaboration and cross-functional teamwork
- In the HR tech industry, demand generation specialists often work closely with sales and customer success teams to drive growth and customer satisfaction
- Career progression in demand generation roles may lead to senior marketing roles, management positions, or specialized niches (e.g., product marketing, growth marketing)
ASSUMPTION: This role offers unique opportunities for growth and collaboration within the HR tech industry, with a strong focus on customer-centricity and innovation.
📝 Sample Projects
- Designing and executing a multi-channel campaign to attract employers to a new job portal
- Optimizing paid advertising to target high-potential audiences in the HR tech industry
- Creating personalized reactivation campaigns to incentivize dormant users on an existing job employment platform
ASSUMPTION: These sample projects are representative of the types of campaigns and initiatives that a demand generation specialist might work on at A Job Thing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does A Job Thing support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does A Job Thing foster a collaborative and inclusive work environment?
- What are the most significant challenges facing the demand generation team currently, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples or case studies demonstrating your demand generation strategies and campaign execution
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.