Marketing Manager
IPID📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: iPiD
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time (Contract)
🔹 Category: Not specified
📌 Essential Job Details
🚀 Job Overview
As a Marketing Manager at iPiD, you'll drive B2B marketing strategies for a fast-growing fintech startup specializing in Know Your Payee (KYP) verification. Reporting to the Growth & Brand Director, you'll own content creation, demand generation, and brand messaging to support iPiD's mission of streamlining cross-border payments worldwide. This role combines strategic thinking with hands-on execution in a global, fast-paced environment.
📋 Key Responsibilities
Content Strategy and Execution
✅ Take full ownership of LinkedIn, newsletters, and blog strategy to drive engagement and lead generation
✅ Plan, create, and distribute high-quality content (articles, whitepapers, case studies) aligned with KYP positioning
✅ Own content performance metrics—analyze and optimize engagement, downloads, and conversions
Demand Generation and Lead Nurturing
✅ Drive organic lead generation through content, LinkedIn engagement, email marketing, webinars, and partnerships
✅ Work closely with sales to ensure content aligns with pipeline goals
Brand and Messaging
✅ Ensure consistent brand messaging across all marketing touchpoints
✅ Manage and refine sales enablement materials (one-pagers, pitch decks, case studies)
✅ Support thought leadership efforts, including executive LinkedIn strategy and speaking engagements
Events and Partnership
✅ Support event marketing, including booth management, PR coordination, and content repurposing
✅ Collaborate with partners to amplify brand reach through co-marketing opportunities
Marketing Operations and Performance
✅ Ensure smooth marketing operations, from campaign execution to data tracking
✅ Own marketing reporting, delivering insights on content, lead generation, and event success
✅ Identify opportunities for process improvements and automation to increase efficiency
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 5 years of experience in B2B marketing, preferably in Fintech, financial services, or SaaS
Skills:
- Proven track record in content marketing, with expertise in writing compelling articles, newsletters, and case studies
- Experience in startup environments with a proactive and problem-solving mindset
- Ability to independently execute campaigns while thinking strategically
- Strong analytical skills - comfortable tracking performance, reporting insights, and optimizing strategies
- Experience in marketing automation and CRM tools (HubSpot, Mailchimp, or similar)
- Strong lead generation experience, including LinkedIn, email, and content-driven acquisition
- Experience in Account-Based Marketing (ABM)
- Familiarity with SEO, Google Analytics, and paid social campaigns
- Event marketing and partnership collaboration experience (desired)
- Knowledge of compliance, fraud prevention, or cross-border payments (a plus)
- Creative thinking with strong project management abilities
- Authorization to work in Malaysia
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Excellent growth opportunities in global payment services technology
- Flexible and collaborative work environment
- Competitive salary
- Employee Share Options Plan
- Medical protection allowance
- Laptop and accessories
Industry Comparison: Not specified
ASSUMPTION: The compensation package, while not detailed with specific figures, appears competitive for the Malaysian market with the inclusion of both financial benefits (ESOP, medical) and equipment provision, which is standard for tech/fintech companies in the region.
📌 Applicant Insights
🔍 Company Context
Industry Position: iPiD is a fintech startup providing Know Your Payee (KYP) verification services via a global API. The company focuses on reducing fraud, optimizing costs, ensuring compliance, and streamlining cross-border payments worldwide.
Company Size: Fast-growing startup with a global presence
Company Stage: Growth-stage startup founded by industry veterans from SWIFT and Thomson Reuters, with backing from leading investors
ASSUMPTION: Based on the company description as a "fast-growing fintech startup" with operations in multiple global locations (Singapore, Hanoi, Kuala Lumpur, Mumbai, Amsterdam, Brussels, Paris, London, New York, and Dubai), iPiD appears to be in an expansion phase, likely with venture capital backing given the mention of "leading investors."
📊 Role Analysis
Career Level: Mid to Senior-level
Reporting Structure: Reports directly to the Growth & Brand Director
Team Size/Composition: Not specified
Growth Opportunities: Excellent growth opportunities mentioned in the global payment services technology field
ASSUMPTION: This appears to be a mid to senior-level role based on the required 5+ years of experience, strategic responsibilities, and direct reporting to a director-level position. The role suggests considerable autonomy with ownership of key marketing channels and metrics.
🌍 Location & Work Environment
Office Type: Not explicitly stated, though a flexible work environment is mentioned
Geographic Context: Kuala Lumpur is Malaysia's capital and largest city, a major Southeast Asian business hub with a growing tech ecosystem. The city offers lower living costs compared to Singapore while maintaining a modern infrastructure and diverse expat community.
Work Schedule: Full-time
Regional Considerations: Malaysia requires work authorization/visa for non-citizens. Kuala Lumpur offers a blend of Asian and Western business cultures, with English widely used in professional settings.
ASSUMPTION: While not explicitly stated, the mention of a "flexible work environment" suggests some flexibility in work arrangements, though the nature of event marketing and team collaboration might require some in-office presence.
💼 Interview & Application Insights
Typical Process: For marketing positions at fintech startups, the interview process typically includes an initial screening, portfolio review, technical marketing assessment, cultural fit interview, and possibly a final presentation to leadership.
Key Assessment Areas: Content creation skills, strategic thinking, B2B marketing expertise, analytical capabilities, experience with marketing tools, and familiarity with financial services/payments.
Application Tips: Highlight specific examples of content marketing success, lead generation metrics, and experience in financial services or B2B technology. Showcase both strategic thinking and hands-on execution abilities.
ATS Keywords: B2B marketing, content strategy, lead generation, fintech, KYP, cross-border payments, LinkedIn marketing, marketing automation, HubSpot, ABM, demand generation, compliance, fraud prevention, newsletter strategy
ASSUMPTION: These insights are based on industry standards for B2B marketing roles in the fintech sector. The specific hiring process at iPiD may vary.
🛠️ Tools & Technologies
Marketing automation and CRM tools (specifically mentioned: HubSpot, Mailchimp), LinkedIn, SEO tools, Google Analytics, email marketing platforms, content management systems, paid social campaign platforms
ASSUMPTION: While HubSpot and Mailchimp are explicitly mentioned, other standard marketing technology stack components would likely include a CMS for blog management, social media scheduling tools, analytics platforms, and possibly project management software. These are industry-standard tools for B2B marketing functions.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the job description emphasizes innovation, problem-solving, independence, and global collaboration
Work Style: Fast-paced, startup environment requiring proactive problem-solving, independence, and strategic thinking
Self-Assessment:
- Are you comfortable with both strategic thinking and hands-on execution?
- Do you thrive in fast-paced environments with changing priorities?
- Can you work independently while collaborating effectively across global teams?
- Are you passionate about fintech and financial services marketing?
- Do you enjoy creating content and driving measurable marketing results?
ASSUMPTION: The emphasis on a "startup mindset" and "fast-paced environments" suggests a culture that values agility, initiative, and comfort with ambiguity. The global presence indicates a multicultural environment where adaptability and cross-cultural communication would be valued.
⚠️ Potential Challenges
The role encompasses a broad range of marketing responsibilities spanning content creation, demand generation, brand management, events, and operations, which may require effective prioritization and time management. Working in a fast-growing startup environment often means adapting to evolving priorities and potentially wearing multiple hats. The global nature of the company may also necessitate collaboration across different time zones and cultural contexts.
ASSUMPTION: These challenges are inferred from the comprehensive list of responsibilities and the startup nature of the company, which typically demands flexibility and broad capability ranges from team members.
📈 Similar Roles Comparison
This Marketing Manager role at iPiD appears more content-focused than many similar titles, with heavy emphasis on thought leadership and content creation. While many marketing manager positions focus primarily on campaign management or broader marketing operations, this role emphasizes content strategy, LinkedIn presence, and direct lead generation. The role combines elements of Content Marketing Manager, Demand Generation Manager, and Brand Marketing roles into a comprehensive position, which is typical for growth-stage startups where marketing teams are still scaling.
ASSUMPTION: This comparison is based on standard B2B marketing role structures in the fintech and SaaS industries.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing a comprehensive LinkedIn content calendar that aligns with product releases and industry events
- Creating a thought leadership whitepaper on fraud prevention in cross-border payments
- Designing and implementing an email nurture campaign targeting financial institutions
- Producing case studies showcasing ROI for customers using iPiD's KYP verification services
- Planning and executing iPiD's presence at a major financial services conference
- Building a marketing dashboard to track content performance, lead generation metrics, and conversion rates
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and would need to align with iPiD's specific marketing priorities and objectives.
❓ Key Questions to Ask During Interview
- How do you measure marketing success at iPiD, and what are the key performance indicators for this role?
- What are the biggest marketing challenges iPiD is currently facing in the KYP verification space?
- How does the marketing team collaborate with sales and product teams to drive business growth?
- Can you describe iPiD's current content ecosystem and what areas need the most immediate attention?
- What does success look like for this role in the first 30, 60, and 90 days?
- How would you describe iPiD's company culture and marketing team dynamics?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in applying for this Marketing Manager position at iPiD:
- Prepare Your Application: Update your resume to highlight relevant B2B marketing experience, especially in fintech or financial services, and emphasize content creation and lead generation achievements.
- Optimize Your LinkedIn Profile: Since LinkedIn management is a key responsibility, ensure your own profile showcases strong content and engagement.
- Portfolio Preparation: Compile samples of your best content work, including articles, case studies, and campaign results.
- Research iPiD: Familiarize yourself with iPiD's offerings, the KYP verification space, and cross-border payment challenges.
- ATS Optimization: Include key terms like "B2B marketing," "content strategy," "lead generation," "fintech," and "marketing automation" in your resume.
- Application Method: While not specified in the listing, prepare to submit your application through iPiD's careers page or via email to hr@ipid.tech as this address is provided for accommodation requests.
Note that the listing mentions that only shortlisted candidates will be notified, so follow up professionally if you don't hear back within a reasonable timeframe.