Manager, Digital Marketing

🚀 Job Overview

As the Digital Marketing Manager at Move Travel, you'll serve as the critical bridge between Marketing, Commercial, Product Management, and Data teams. This role blends technological expertise with marketing strategy to drive online traffic, revenue, and brand awareness. You'll be responsible for developing and implementing digital marketing strategies, managing campaigns across multiple channels, and using data analytics to optimize performance and achieve business objectives.

ASSUMPTION: Based on the job description mentioning AirAsia in the listing, Move Travel Sdn. Bhd. appears to be associated with or is a subsidiary of AirAsia focused on travel services. The position likely involves marketing travel products and services.

📋 Key Responsibilities

• ✅ Develop and implement digital marketing strategies aligned with business objectives
• ✅ Plan, execute, and optimize marketing campaigns across channels (SEO, PPC, social media, email, content marketing)
• ✅ Track, analyze, and report on campaign performance using tools like Google Analytics and CRM systems
• ✅ Identify trends and insights to optimize spend and performance
• ✅ Develop year plans to drive online traffic, revenue, and brand awareness
• ✅ Manage digital marketing campaigns aligned with regional and local teams
• ✅ Initiate new digital channels, technologies, tools, and partnerships
• ✅ Track and analyze digital performance, create post-campaign reports and provide recommended action plans
• ✅ Manage and control digital marketing budget and spending
• ✅ Work with product, technology, and payment teams to ensure synchronization of projects and KPIs
• ✅ Plan, scope, and schedule project timelines, epics, and milestones in JIRA and related tools
• ✅ Collaborate with external teams to manage project scope, changes, impacts, and risks

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years of experience in digital marketing with relevant experience in growing business via 360-degree digital marketing

Skills:

• Analytical and logical thinking abilities
• Creativity and ability to work in a fast-paced environment
• Strong time management skills
• Confidence to challenge stakeholders and delivery teams
• Self-starter mentality with limited guidance
• Strong written and verbal communication skills
• Team collaboration capabilities across diverse roles
• Experience with enterprise tools like GA 360, Salesforce Marketing Cloud, or Adobe Marketing Cloud (preferred)

ASSUMPTION: While no specific education requirement is mentioned, roles at this level typically require at least a bachelor's degree in Marketing, Digital Media, Business, or a related field.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Digital Marketing Manager roles in Kuala Lumpur typically offer competitive salaries commensurate with experience (approximately MYR 7,000-15,000 monthly) along with standard benefits like health insurance, paid time off, and potentially performance bonuses. Companies in the travel industry may also offer travel perks or discounts.

🔍 Company Context

Industry Position: Move Travel Sdn. Bhd. appears to be in the travel industry, possibly a subsidiary or affiliate of AirAsia.

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: Given the connection to AirAsia mentioned in the job posting, Move Travel Sdn. Bhd. is likely a established company in the travel sector with substantial market presence in Malaysia and potentially across Southeast Asia. It likely focuses on digital travel services, bookings, or travel experiences.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Not specified

ASSUMPTION: This appears to be a mid to senior-level management position based on the title "Manager" and the required 4+ years of experience. The role likely reports to a Director of Marketing or similar senior position. The manager would likely oversee a team of digital marketing specialists while collaborating across departments. Growth opportunities could include advancing to Senior Manager, Director of Digital Marketing, or other strategic marketing leadership roles.

🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: Kuala Lumpur is Malaysia's capital and largest city, serving as a major business hub in Southeast Asia with a growing digital economy.

Work Schedule: Not specified

Regional Considerations: Malaysia's business culture typically values relationship-building and respect for hierarchy. Kuala Lumpur offers a multicultural environment with good infrastructure for digital professionals.

ASSUMPTION: Given the collaborative nature of the role spanning multiple departments, this is likely an in-office or hybrid position. The role mentions a "fast-paced environment" suggesting a dynamic workplace culture. Standard business hours in Malaysia are typically 9 AM to 6 PM, Monday through Friday, though marketing roles may require occasional flexibility for campaign launches or events.

💼 Interview & Application Insights

Typical Process: For digital marketing manager roles, the interview process typically includes initial screening, assessment of marketing knowledge and technical skills, portfolio review, and interviews with marketing leadership and cross-functional stakeholders.

Key Assessment Areas: Strategic thinking, campaign management expertise, analytical abilities, leadership skills, cross-functional collaboration, and technical marketing knowledge.

Application Tips: Highlight measurable results from previous digital marketing campaigns, showcase experience with marketing analytics tools, and demonstrate understanding of both marketing strategy and technical implementation.

ATS Keywords: Digital marketing, campaign management, SEO, PPC, social media marketing, Google Analytics, marketing strategy, JIRA, campaign analytics, budget management, cross-functional collaboration, marketing ROI

ASSUMPTION: These insights are based on industry standards for digital marketing management positions rather than company-specific information.

🛠️ Tools & Technologies

• Google Analytics (specifically GA 360)
• JIRA (mentioned specifically for project management)
• Salesforce Marketing Cloud (mentioned as a plus)
• Adobe Marketing Cloud (mentioned as a plus)
• SEO/SEM platforms
• Social media marketing tools
• Email marketing platforms
• Content management systems
• PPC advertising platforms

ASSUMPTION: While only a few tools are explicitly mentioned, digital marketing managers typically work with various analytics platforms, CRM systems, social media management tools, and marketing automation software. Tools like Google Ads, Facebook Business Manager, email marketing platforms, and SEO tools are standard in the industry.

👔 Cultural Fit Considerations

Company Values: The job description mentions diversity and equal opportunity, suggesting an inclusive workplace culture.

Work Style: Fast-paced environment, requiring creativity, analytical thinking, self-starting ability, and strong team collaboration skills.

Self-Assessment:

• Are you comfortable navigating between strategic marketing objectives and technical implementation?
• Can you thrive in a fast-paced environment while managing multiple campaigns simultaneously?
• Do you enjoy data-driven decision making and translating insights into action?
• Are you effective at collaborating across diverse departments and stakeholder groups?

ASSUMPTION: Based on the job description's emphasis on cross-functional collaboration, innovation, and challenging stakeholders, the company likely values proactive problem-solving, creative thinking, and open communication. The mention of AirAsia suggests a corporate culture that balances innovation with structured processes.

⚠️ Potential Challenges

• Balancing technical expertise with marketing strategy across multiple departments
• Managing stakeholder expectations between commercial, marketing, and technical teams
• Navigating the fast-paced environment while maintaining strategic focus
• Coordinating campaigns that align with both regional and local teams
• Working as a "bridge" between different departments may require significant communication skills and diplomacy

ASSUMPTION: These potential challenges are inferred from the role responsibilities and required skills. The position's emphasis on cross-functional collaboration and its bridging nature between marketing and technology suggests the need to balance multiple priorities and stakeholder needs.

📈 Similar Roles Comparison

This Digital Marketing Manager role differs from standard positions by its emphasis on bridging technology and marketing departments. While traditional Digital Marketing Managers focus primarily on campaign execution and optimization, this role incorporates elements of:

• Product Marketing Manager: Working closely with product teams on marketing alignment
• Marketing Technology Manager: Understanding technical implementation and tools
• Project Manager: Using JIRA and managing project timelines
• Growth Marketing Manager: Focus on driving business impact through digital channels

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job posting.

📝 Sample Projects

• Developing a comprehensive SEO strategy to increase organic traffic to the company's travel booking platform
• Creating and implementing a cross-channel campaign for a new travel package launch, coordinating with regional and local teams
• Analyzing user journey data to identify conversion bottlenecks and implementing optimization strategies
• Establishing KPI dashboards to track marketing performance across channels and provide actionable insights
• Researching and implementing new marketing technologies to enhance campaign efficiency and ROI
• Collaborating with product teams to ensure marketing initiatives align with product roadmaps and feature releases

ASSUMPTION: These sample projects are derived from the responsibilities listed in the job description and typical projects for digital marketing managers in the travel industry.

❓ Key Questions to Ask During Interview

1. How does the digital marketing team collaborate with product and technology teams to align on business objectives?
2. What are the key performance indicators that would define success in this role over the first 6-12 months?
3. Could you describe the current state of your digital marketing infrastructure and any planned enhancements?
4. How does the company balance regional marketing strategies with local market needs?
5. What are the biggest challenges the digital marketing team is currently facing?
6. How does the company approach testing and innovation in its digital marketing efforts?

ASSUMPTION: These questions are suggested based on the role description and would be appropriate for most digital marketing management positions in established companies.