Marketing Manager
Mid-level Marketing (General) role at David Energy. New York · full-time · $145,000–$165,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set a steady posting rhythm to build awareness among NYC business owners, especially on Instagram
- Drive website and blog strategy with case studies, explainers, and SEO content for organic discovery
- Explain complex energy topics like demand charges and battery economics in plain terms
- Plan and run your own events, plus pre- and post-event campaigns that turn talks into pipeline
- Own the Beat the Utility collateral, including one-pagers and competitive positioning against Con Edison
What you bring
- Six to eight years in B2B marketing, ideally including time at a startup
- Proven ownership running programs you were genuinely accountable for
- Strong writing across LinkedIn posts, case studies, and sales one-pagers that stay on-brand
- Hands-on experience planning and staffing trade shows or community events while watching pipeline quality
- Comfort with tools like Hubspot, Salesforce, Figma, Canva, and Claude Pro
Who this fits
This suits a builder who measures success by pipeline and closed customers, not activity. You'll need to operate without a finished playbook and adjust as things sharpen. It is a New York based role with a hybrid office setup, so local presence matters, and familiarity with NYC verticals like restaurants, gyms, and commercial real estate is a plus.
From the employer
About David Energy
David Energy is creating a new kind of power company. We offer cheaper and cleaner energy than traditional Retail Electricity Providers (REPs) can, and we do so economically because we can tap into renewable supply (e.g. solar) and controllable capacity (e.g. batteries) anywhere it exists, including "behind" customers’ electricity meters. We’re a series A company aiming to run the grid on clean energy 24/7/365.
We’re rapidly scaling our "Beat the Utility" product which guarantees small commercial customers that their total electric spend will be less than their incumbent utility. We can make this guarantee because our technology and risk management unlock value that is not available to the utility. We're currently operating in NYC (NYISO Zone J) and scaling toward hundreds of new customer locations per month, with plans to expand to additional zones and ISOs across the Northeast.
The Role
We're looking for a Marketing Manager who's excited to build and scale our growing Beat the Utility offering. You will evaluate where we show up and how we do it across different channels. You'll oversee campaigns, content, and field presence that put David Energy in front of every NYC small business owner who's tired of overpaying Con Edison.
This is an ownership role. You'll work directly with sales, design, and leadership, create content, run initiatives, and meet our customers where they are out in the field.
What You'll Own
Content & Owned Channels
Build a consistent editorial cadence that grows awareness among NYC business owners on social, especially Instagram
Lead website and blog strategy: case studies, explainers, and SEO content that drive organic discovery
Write clearly about complex energy topics (demand charges, peak shaving, battery economics) for a non-technical audience
Ensure consistency of brand identity across all of our marketing and enablement materials
Event Strategy & Brand Activations
Build relationships with NYC commercial real estate, hospitality, fitness, and F&B associations where our buyers show up
Identify and execute on opportunities to run our own events
Develop pre- and post-event campaigns that convert conversations into qualified pipeline
Track event ROI and iterate the playbook
Identify and execute co-marketing opportunities with likeminded organizations throughout the city
Design brand activations that build visibility in the verticals where we're winning
Product Positioning
Translate product evolution into crisp messaging and powerful visuals
Own the Beat the Utility collateral suite: one-pagers, objection-handling guides, competitive positioning vs. Con Edison
Partner with sales to understand where deals stall and build assets that move them forward
Partner with customer service to understand how we delight customers, where breakdowns happen when we don’t, and how to translate those delight moments into marketing assets
Maintain a tight feedback loop between field learnings and marketing output
What We're Looking For
6-8 years of B2B marketing experience, ideally with startup experience
Someone who always starts with the customer
Owner mentality - you've run programs with real accountability
Comfortable with ambiguity - you can move forward without a perfect playbook, set your priorities, and adjust as the picture sharpens
Strong writer with clear instincts - you can write a LinkedIn post, a case study, and a sales one-pager and make them all sound like the same brand
Hands-on event experience - you've planned and staffed trade shows or community events and know how to manage logistics without losing sight of pipeline quality
Sales-aligned - you measure yourself by pipeline and signed customers
You’re agile working with a range of tools, including Hubspot, Salesforce, Figma, Canva and Claude Pro
Bonus: familiarity with NYC commercial verticals (restaurants, gyms, retail chains, commercial real estate) and how energy decisions get made in those businesses
Benefits
Base salary of $145,000-$165,000 plus equity, depending on experience
Group medical and dental insurance
Flexible vacation / PTO policy
401(k) plan
NY based role with hybrid office culture