📌 Core Information
🔹 Job Title: Customer Marketing Senior Lead H/F (CDI, Toulouse, Bordeaux ou Remote)
🔹 Company: ilek
🔹 Location: Toulouse, Bordeaux, or Remote
🔹 Job Type: Full-time (CDI)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and operational management of customer portfolio
- Churn management and reduction strategies
- CRM management and compliance
- Campaign management and data analysis
- Team management and cross-functional collaboration
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various departments.
📋 Key Responsibilities
✅ Define and implement the annual customer marketing plan
✅ Pilot operational aspects of churn management and reduction strategies
✅ Manage and coordinate CRM compliance and campaign management
✅ Oversee the performance of the customer portfolio and loyalty programs
✅ Manage and develop a team member focused on CRM
✅ Collaborate with cross-functional teams to ensure alignment and success
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to coordinate multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of professional experience in customer marketing, with at least 2 years of management experience
Required Skills:
- Proven expertise in customer marketing and churn management
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proven ability to manage and develop team members
- Familiarity with CRM tools (customer.io, hubspot, salesforce, dynamics)
- Knowledge of digital marketing and data management
- Experience working in an agile environment
Preferred Skills:
- Knowledge of the energy sector or subscription-based business models
- Fluency in French and English
- Certification in data analysis or machine learning
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving results and optimizing customer value.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a senior marketing role in France)
Benefits:
- Health insurance (60% covered by the company)
- Parental leave policy
- Training and development opportunities
- Energy discounts for employees
- Meal vouchers (50% covered by the company)
- Transport subsidy (50% covered by the company)
Working Hours: Full-time (35 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in France, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Services
Company Size: Medium (201-500 employees)
Founded: 2016
Company Description:
- ilek is a neo-energy company dedicated to making a positive impact on the planet, society, and individuals
- Offers 100% renewable energy (electricity and biogas) from independent French producers
- Focuses on local and sustainable energy production and consumption
- Certified B Corp and recognized for its commitment to sustainability and social responsibility
Company Specialties:
- Renewable energy
- Sustainable business practices
- Customer-centric approach
Company Website: ilek
ASSUMPTION: As a certified B Corp, ilek prioritizes sustainability, social responsibility, and positive impact in all its operations and decision-making processes.
📊 Role Analysis
Career Level: Senior Marketing Role with Management Responsibilities
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: Remote OK, with the possibility of working from the Toulouse or Bordeaux offices
Growth Opportunities:
- Potential career progression to Marketing Director or other senior leadership roles
- Opportunities to expand skills and knowledge in data analysis, machine learning, and digital marketing
- Chance to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: Given the company's focus on sustainability and social responsibility, candidates should be aligned with these values and eager to contribute to the company's mission.
🌍 Location & Work Environment
Office Type: Flexible, with the option to work remotely or from the Toulouse or Bordeaux offices
Office Location(s): 18 rue Lafayette, Toulouse, 31000, FR and 103, Cours Aristide Briand, Bordeaux, Nouvelle-Aquitaine 33000, FR
Geographic Context:
- Toulouse: A vibrant city in the Occitanie region, known for its aerospace industry and cultural scene
- Bordeaux: A historic city in the Nouvelle-Aquitaine region, famous for its wine production and architectural heritage
- Remote: Flexible work arrangements allow for a better work-life balance and the opportunity to live anywhere in France
Work Schedule: Full-time (35 hours/week) with flexible hours and the possibility of working remotely
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the office locations offer opportunities for collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with the Marketing Director and other team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Team management and leadership
- Alignment with company values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability
- Showcase your ability to work effectively with cross-functional teams and manage multiple projects
ATS Keywords: Customer Marketing, Churn Management, CRM, Data Analysis, Digital Marketing, Team Management, Strategic Planning, Cross-functional Collaboration
ASSUMPTION: As a mid-sized company, ilek values candidates who are proactive, adaptable, and eager to contribute to the company's growth and success.
🛠️ Tools & Technologies
- CRM tools (customer.io, hubspot, salesforce, dynamics)
- Data analysis and visualization tools (Excel, VBA, machine learning libraries)
- Project management tools (Asana, Trello, Jira)
- Communication and collaboration tools (Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as the company offers training and development opportunities.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and social responsibility
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Agile and flexible
- Data-driven and results-oriented
- Collaborative and inclusive
- Focused on personal and professional growth
Self-Assessment Questions:
- How do you align with the company's mission and values?
- How do you approach strategic planning and execution in a dynamic environment?
- How do you manage and develop team members to drive results and support their growth?
ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing a high volume of customer data and ensuring data accuracy and compliance
- Balancing strategic planning and operational execution in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the energy market and regulatory environment
ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and the ability to work effectively in a dynamic environment.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Senior Marketing Manager: This role focuses more on customer retention and churn management, while a Senior Marketing Manager role may have a broader scope, including brand management and market research
- Energy sector vs. other industries: This role requires a strong understanding of the energy sector and its regulatory environment, as well as the ability to work with energy producers and customers
- Mid-sized company vs. enterprise: This role offers more opportunities for growth and impact in a mid-sized company, where the candidate can have a significant influence on the company's success
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other industries or company sizes.
📝 Sample Projects
- Developing and implementing a comprehensive churn management strategy
- Conducting a data analysis to identify key drivers of customer retention and churn
- Managing a CRM compliance audit and implementing improvements to ensure data accuracy and security
- Collaborating with the product team to develop and launch new customer retention offers and promotions
ASSUMPTION: These projects demonstrate the candidate's ability to work strategically, analyze data, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role contribute to the company's overall mission and growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the customer marketing team, and how can this role help address them?
- How does the company measure the success of its customer retention and churn management strategies?
ASSUMPTION: These questions demonstrate the candidate's strategic thinking, curiosity, and commitment to driving results in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability
- Showcase your ability to work effectively with cross-functional teams and manage multiple projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.