📌 Core Information
🔹 Job Title: Customer Marketing Manager (Fixed Term Contract)
🔹 Company: Brown-Forman
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Maximizing value and commercial impact for our portfolio of brands with key customers
- Driving activation strategies for assigned channels and/or group of customers within the UK market
- Collaborating with cross-functional teams to develop best-in-class activation strategies and executions
- Empowering and influencing colleagues across the matrix to efficiently manage workload
ASSUMPTION: This role requires a strategic business approach combined with the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement strategic customer marketing plans to deliver annual volume and value targets
✅ Support the delivery of commercial financial targets versus annual budgets
✅ Prioritize key tasks and provide thought leadership across assigned channels/group of customers
✅ Translate brand proposition into customer marketing activations to grow P&L for the brand portfolio and customer
✅ Input into situation analysis of customer, business issues, and opportunities to inform activation strategies and plans
✅ Manage and track customer marketing activations budgets vs agreed brand and customer spends
✅ Pre- and post-evaluate outlet activations to ensure they deliver against agreed KPIs, critical success factors, and ROI
✅ Develop long-term key customer relationships with customer buying and marketing teams
ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Prior relevant experience in one or more of the following: brands marketing, customer marketing, or sales
Required Skills:
- Excellent interpersonal skills
- Project management, including budget and team resource planning
- Excellent commercial acumen
- Excellent analytical and conceptual skills
- Fluent in English, both spoken and written
- Excellent presentation and communication skills
- Self-starter with proven ability to identify issues and projects, plan, and prioritize
Preferred Skills:
- Experience in the beverage industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the beverage industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a mid-senior level marketing role in London)
Benefits:
- Competitive benefits package
- Premium employee experience
- Equitable pay structures for individual and company performance
Working Hours: Full-time, Monday to Friday, with flexibility for project demands
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in London. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1870
Company Description:
- Brown-Forman Corporation has been building exceptional spirits brands for over 150 years
- Portfolio includes Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, and more
- Operates in more than 170 countries worldwide
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company in the beverage industry with a strong global presence.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the Channel Customer Marketing Manager
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential for career progression within the marketing department
- Opportunities to work on high-profile brands and campaigns
- Exposure to cross-functional teams and global markets
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 850 Dixie Hwy, Louisville, KY 40210, US
Geographic Context:
- London, United Kingdom
- Multicultural and diverse city with a vibrant business scene
- Excellent transportation links and amenities
Work Schedule: Full-time, Monday to Friday, with flexibility for project demands
ASSUMPTION: The London office provides a dynamic and multicultural work environment with easy access to amenities and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills
- Project management skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Brown-Forman's brand portfolio and understand their marketing strategies
ATS Keywords: Customer Marketing, Project Management, Commercial Acumen, Analytical Skills, Interpersonal Skills, Presentation Skills, Communication Skills, Problem Solving, Team Leadership, Budget Management, Strategic Planning, Relationship Building, Insight Translation, Mentorship, Activation Strategy, P&L Management
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their past marketing campaigns and strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with common office software and project management tools, as well as familiarity with data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Winning for Consumers, Winning with People
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration
- Results-driven and performance-focused
- Empowered and accountable team members
Self-Assessment Questions:
- How do you align with Brown-Forman's company values, particularly 'Responsibility' and 'Integrity'?
- How comfortable are you working in a dynamic and fast-paced environment, collaborating with cross-functional teams?
- How do you approach problem-solving and decision-making in a results-driven and performance-focused work environment?
ASSUMPTION: Candidates should assess their fit with Brown-Forman's company values and work style, and be prepared to discuss their alignment during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and influencing cross-functional teams
- Adapting to a dynamic and fast-paced work environment
- Meeting and exceeding annual volume and value targets
ASSUMPTION: Candidates should be prepared to discuss how they overcome challenges and manage their time effectively in a fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to other customer marketing manager positions, but may have a greater focus on project management and cross-functional collaboration
- Industry-specific context: Beverage manufacturing and marketing
- Career path comparison: Progression to senior marketing roles or management positions within the company
ASSUMPTION: Applicants should research similar roles and the beverage industry to better understand the competitive landscape and career growth opportunities.
📝 Sample Projects
- Developing and implementing a customer marketing campaign to increase brand awareness and drive sales
- Managing customer marketing activations budget to ensure all activations stay within budget and customer remit
- Evaluating outlet activations to ensure they deliver against agreed KPIs, critical success factors, and ROI
ASSUMPTION: Candidates should be prepared to discuss their past marketing campaigns and activations, and how they contributed to the overall success of the brand or company.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the brand portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brown-Forman support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role collaborate with other departments and teams within the company?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their understanding of the industry and the company's marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Brown-Forman's brand portfolio and understand their marketing strategies
- Follow up with the hiring manager within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.