Customer Marketing Manager

📌 Core Information

🔹 Job Title: Customer Marketing Manager

🔹 Company: Similarweb

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing 360-degree marketing strategies for Enterprise and Strategic accounts in Europe.
• Collaborating with Sales Leaders to align on priorities, key accounts, and expansion opportunities.
• Driving multi-channel campaigns across PPC, email, events, partnerships, and content to maximize engagement.
• Ensuring ROI-driven budget allocation, tracking impact, and adjusting investments for maximum efficiency.
• Building strong partnerships with post-sales teams to enhance customer engagement and product adoption.

ASSUMPTION: This role requires a proactive, data-driven marketer who can build strong partnerships with Sales Leaders and identify expansion opportunities.

📋 Key Responsibilities

✅ Develop and execute 360-degree marketing strategies for a defined list of Enterprise and Strategic accounts in Europe.

✅ Work closely with Sales Leaders to ensure alignment on priorities, key accounts, and expansion opportunities.

✅ Drive multi-channel campaigns across PPC, email, events, partnerships, and content to maximize engagement.

✅ Ensure ROI-driven budget allocation, tracking impact, and adjusting investments for maximum efficiency.

✅ Collaborate with the Operations department to maintain CRM hygiene and improve data accuracy.

✅ Lead special in-office programs for Tier 1 accounts to showcase Similarweb’s value and drive deeper customer engagement.

✅ Identify and run upsell and cross-sell campaigns, aligning closely with Product Marketing and Sales.

✅ Build strong partnerships with post-sales teams to enhance customer engagement and product adoption.

✅ Plan and execute client events and webinars that drive retention and cross-sell opportunities.

✅ Identify and develop customer testimonials and case studies (both written and video) to support advocacy and sales efforts.

ASSUMPTION: This role requires a strong focus on customer engagement, retention, and expansion through strategic marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 4+ years of experience in customer marketing, account-based marketing (ABM), preferably in a B2B/SaaS company.

Required Skills:

• Proven track record in Enterprise or Strategic account marketing, working at the intersection of GTM and Marketing.
• Strong experience in running events such as conferences, trade shows, and owned events, with a proven track record of success.
• Experience aligning marketing efforts with Sales Leaders and Customer Success teams to drive revenue impact.
• Strong budget management skills, with the ability to track marketing spend, assess ROI, and optimize investments.
• Experience working with cross-functional teams to ensure smooth execution of marketing programs.
• Highly organized, meticulous, and process-oriented, capable of managing multiple projects simultaneously.
• Coachable and adaptable, with a willingness to learn and grow within a fast-paced environment.
• Excellent communication and relationship-building skills, capable of influencing cross-functional teams.

Preferred Skills:

• Fluency in additional European languages.
• Experience using marketing automation tools (e.g., Marketo, Pardot).

ASSUMPTION: Candidates should have a strong background in customer marketing and account-based marketing, with a proven track record in driving revenue impact through strategic partnerships with Sales and Customer Success teams.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a mid-senior level marketing role in London)

Benefits:

• Competitive compensation packages
• Regular team outings
• Happy hours

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in-office, 2 days remote)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in London. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically digital intelligence and marketing analytics.

Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: 2009, with over a decade of experience in the digital intelligence space.

Company Description:

• Similarweb powers businesses with the best digital data, providing accurate, comprehensive, and actionable insights to help customers win their markets.
• The company offers a range of digital intelligence solutions, including sales intelligence, investor intelligence, shopper intelligence, and digital marketing intelligence.
• Similarweb is trusted by some of the world’s biggest brands and is listed on the New York Stock Exchange (NYSE: SMWB).

Company Specialties:

• Sales Intelligence
• Investor Intelligence
• Shopper Intelligence
• eCommerce Intelligence
• Digital Research Intelligence
• Digital Marketing Intelligence
• Benchmarking
• Company Research
• Audience Analysis
• Affiliate Marketing
• Stock Market
• Alternative Data
• Prospecting
• B2B Sales
• SEO
• SEM/PPC
• Market Research
• Digital Analysis
• Digital Marketing

Company Website: www.similarweb.com

ASSUMPTION: Similarweb is a well-established company with a strong focus on providing accurate and comprehensive digital data to help businesses make informed decisions.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department or other areas of the business.

Reporting Structure: This role reports directly to the Director of Field Marketing.

Work Arrangement: Hybrid, with 3 days in-office and 2 days remote.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Transition to a different department or function within the organization.
• International opportunities, as Similarweb has offices in multiple countries.

ASSUMPTION: This role offers strong growth opportunities, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): 168-172 Old Street, London, England EC1V 9BP, GB

Geographic Context:

• London is a major global hub for technology, finance, and marketing, providing ample opportunities for networking and professional growth.
• The office is located in the heart of London's Tech City (also known as Silicon Roundabout), surrounded by other tech companies and startups.
• The area offers easy access to public transportation, with several tube stations nearby.

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in-office, 2 days remote).

ASSUMPTION: The office location provides a vibrant and dynamic work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager and/or other team members to discuss the role's requirements and the candidate's qualifications.
• Final interview with the Director of Field Marketing.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and planning.
• Campaign execution and optimization.
• Budget management and ROI assessment.
• Cross-functional collaboration and stakeholder management.
• Customer engagement and retention strategies.

Application Tips:

• Highlight relevant experience in customer marketing, account-based marketing, and event management.
• Demonstrate a strong understanding of the role's requirements and how your skills and experience align with them.
• Showcase your ability to drive revenue impact through strategic partnerships with Sales and Customer Success teams.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Customer Marketing, Account-Based Marketing, B2B, SaaS, Event Management, Sales Alignment, Budget Management, Cross-Functional Collaboration, Project Management, Communication, Relationship Building, Data-Driven Marketing, Client Engagement, Retention, Upsell, Product Adoption

ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy and planning skills, campaign execution and optimization, budget management and ROI assessment, cross-functional collaboration and stakeholder management, and customer engagement and retention strategies.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The role requires proficiency in marketing automation tools, CRM software, project management tools, and analytics and reporting tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of our customers.
• Data-driven: Use data to inform decision-making and drive continuous improvement.
• Collaborative: Work together to achieve common goals and support each other's success.
• Innovative: Embrace change and continuously seek new ways to improve our products and services.

Work Style:

• Fast-paced: The company operates in a dynamic and ever-changing market, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: Decisions are based on data and analytics, with a strong focus on measuring and optimizing performance.
• Collaborative: The company values teamwork and cross-functional collaboration, with a focus on supporting each other's success.

Self-Assessment Questions:

• Do you have a proven track record in Enterprise or Strategic account marketing, working at the intersection of GTM and Marketing?
• Are you comfortable working in a fast-paced, data-driven environment, with a strong focus on collaboration and cross-functional teamwork?
• Do you have excellent communication and relationship-building skills, with the ability to influence cross-functional teams?

ASSUMPTION: Candidates should assess their alignment with Similarweb's company values and work style, as well as their comfort with the company's fast-paced, data-driven, and collaborative environment.

⚠️ Potential Challenges

• The role requires a strong focus on customer engagement, retention, and expansion, which can be challenging in a competitive market.
• The hybrid work arrangement may require additional self-motivation and time management skills to balance in-office and remote work effectively.
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be stressful at times.
• The company's fast-paced environment may require employees to adapt quickly to new challenges and opportunities.

ASSUMPTION: Candidates should be aware of the potential challenges associated with the role's focus on customer engagement, retention, and expansion, as well as the hybrid work arrangement and fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on customer marketing and account-based marketing for Enterprise and Strategic accounts in Europe.
• Similar roles may include Customer Success Manager, Account Manager, or Marketing Manager, but this role is specifically focused on driving customer engagement, retention, and expansion through strategic marketing programs.
• Career progression in this role may lead to senior or management positions within the marketing department or other areas of the organization, with opportunities for international relocation.

ASSUMPTION: This role is unique in its focus on customer marketing and account-based marketing for Enterprise and Strategic accounts in Europe, with strong growth opportunities within the marketing department and across the broader organization.

📝 Sample Projects

• Developing and executing a 360-degree marketing strategy for a key Enterprise account, including multi-channel campaigns, event planning, and customer testimonials.
• Identifying and running upsell and cross-sell campaigns for a portfolio of Strategic accounts, aligning closely with Product Marketing and Sales.
• Planning and executing a client event or webinar that drives retention and cross-sell opportunities for a group of key customers.

ASSUMPTION: These sample projects demonstrate the role's focus on customer engagement, retention, and expansion through strategic marketing programs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does the company support the growth and development of its employees, both within the marketing department and across the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing programs, and how will my performance be evaluated in this role?
• What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions focus on the role's fit within the organization, growth and development opportunities, performance metrics, and the company's strategic challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in customer marketing, account-based marketing, and event management.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• If selected for the final interview, be prepared to present a sample marketing plan or campaign for a hypothetical Enterprise or Strategic account.
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.