📌 Core Information
🔹 Job Title: Customer Marketing Manager, EMEA
🔹 Company: MongoDB
🔹 Location: Munich, Germany
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing customer marketing programs and systems
- Creating and publishing customer stories and content
- Collaborating with cross-functional teams and agencies
- Analyzing data and generating reports on customer marketing activities
- Driving strategic direction and integrating regional efforts into global campaigns
ASSUMPTION: This role requires a balance of technical, administrative, and creative skills. The ideal candidate will be highly organized, data-driven, and customer-focused.
📋 Key Responsibilities
✅ Manage all technical aspects of key customer marketing systems (HighSpot, Customer Story Database, Jira, Wrike, etc.)
✅ Track and generate reports on customer references, marketing activities, and story production
✅ Manage the EMEA Customer Marketing budget
✅ Maintain and improve scalable processes for customer marketing best practices
✅ Manage creative and web design requests
✅ Work with agencies to produce and deliver written and video content
✅ Manage internal and external content reviews with cross-functional stakeholders, customers, and executives
✅ Create and maintain metrics reports on customer marketing activities and measure their effectiveness and business impact
✅ Analyze marketing and sales data to develop insights and make recommendations for optimization
✅ Monitor and maintain data quality in the customer marketing database and on HighSpot
✅ Evaluate new technologies and add-on applications to improve and optimize customer marketing performance
ASSUMPTION: This role involves a mix of operational, creative, and analytical tasks. The ideal candidate will be comfortable wearing multiple hats and managing various projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in a project management or operations role, preferably at a high-growth technology company
Required Skills:
- Customer obsession
- Data-driven mindset with strong analytical skills
- Excellent communication and collaboration skills
- Proven track record working in an operations role
- Experience with project management tools (e.g., Jira, Wrike)
- Fluency in English; proficiency in another European language is a plus
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with customer reference programs and customer advocacy
- Experience working with agencies and external resources
ASSUMPTION: The ideal candidate will have a strong operational background with a proven track record in project management or a similar role. Experience in customer marketing or customer advocacy is a plus but not required.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level marketing role in Munich)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous parental leave policy
- Employee affinity groups and wellness programs
- Fertility assistance
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Munich. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 2007
Company Description:
- Headquartered in New York, MongoDB empowers innovators to create, transform, and disrupt industries by unleashing the power of software and data.
- The company offers a modern database platform with an integrated set of related services for development teams to address the growing requirements of modern applications.
- MongoDB has tens of thousands of customers in over 100 countries and has been downloaded hundreds of millions of times since 2007.
Company Specialties:
- Open source
- Databases
- MongoDB
- Software development
Company Website: www.mongodb.com
ASSUMPTION: MongoDB is a well-established company in the software development industry with a strong focus on open-source technology and customer-centric values.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and career advancement
Reporting Structure: Reports to the Customer Marketing Lead within the Influencer Marketing function
Work Arrangement: Hybrid (2 days on-site) with flexible hours and remote work options
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Customer Marketing team
- Opportunities to collaborate with cross-functional teams and learn from industry experts
- Chance to work on global campaigns and make a significant impact on the company's success
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in customer marketing, work with global teams, and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of the German state of Bavaria and is known for its vibrant culture, rich history, and high quality of life.
- The city is home to numerous tech companies and offers ample opportunities for professional growth and development.
- Munich has a humid continental climate with warm summers and cold winters, with average temperatures ranging from 0°C to 25°C.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Munich offers a dynamic work environment with a strong tech industry presence and a high quality of life. The hybrid work arrangement provides flexibility and a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the director or VP
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Customer focus and advocacy
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with project management tools and customer marketing
- Showcase your data-driven mindset and ability to analyze and interpret data
- Demonstrate your customer focus and ability to create compelling customer stories
ATS Keywords: Customer Marketing, Project Management, Data Analysis, Marketing Systems, Customer Advocacy, Content Creation, Budget Management, Process Improvement, Cross-Functional Collaboration, Reporting, Stakeholder Management, Metrics Analysis
ASSUMPTION: The application process for this role will likely involve several stages, including a technical assessment or case study and multiple interviews with various team members. Being prepared to discuss your relevant experience and skills will be crucial for success.
🛠️ Tools & Technologies
- HighSpot
- Customer Story Database
- Jira
- Wrike
- Salesforce
- TechValidate
- Marketo or HubSpot (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies will be beneficial for success in this role. However, MongoDB may provide training and support to help the ideal candidate get up to speed quickly.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data-Driven
- Open and Collaborative
- Innovative
- Empowering
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-focused and customer-centric
Self-Assessment Questions:
- Do you have a proven track record of managing customer marketing programs and systems?
- Are you comfortable working with data and generating reports to measure the effectiveness of marketing activities?
- Can you thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously?
- Are you passionate about creating compelling customer stories and driving customer advocacy?
ASSUMPTION: MongoDB values a customer-obsessed, data-driven, and collaborative work environment. Candidates who are passionate about customer marketing, comfortable working with data, and able to thrive in a fast-paced, collaborative environment will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging at times
- Working with global teams and agencies may require flexibility and adaptability
- The role may involve occasional travel to customer sites or industry events
- Munich's high cost of living may be a challenge for some candidates
ASSUMPTION: While this role offers many exciting opportunities, it also presents some potential challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Customer Success Manager: Both roles focus on customer advocacy and retention, but Customer Marketing Manager is more focused on creating and publishing customer stories and content, while Customer Success Manager is more focused on customer retention and account management.
- Industry-specific context: MongoDB's open-source background and focus on developer data platforms make this role unique in the software development industry.
- Career path comparison: This role offers a unique opportunity for a mid-level marketing professional to gain experience in customer marketing, work with global teams, and contribute to the company's overall success, potentially leading to career advancement within the Customer Marketing team or other functions.
ASSUMPTION: While this role shares some similarities with other customer-focused roles, its unique focus on customer marketing and the company's open-source background make it a valuable opportunity for the right candidate.
📝 Sample Projects
- Managing the customer marketing program for a major EMEA-based customer, including content production, internal sales enablement, and metrics reporting
- Collaborating with agencies to create and publish customer stories and other marketing materials for a global campaign
- Analyzing customer data and generating insights to optimize customer marketing strategies and improve customer retention
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the ideal candidate may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing team and the broader Influencer Marketing function?
- How does this role fit into the company's overall marketing strategy and global customer marketing efforts?
- What are the most significant challenges and opportunities facing the Customer Marketing team in the next 12-24 months?
- How does MongoDB support the professional growth and development of its employees, particularly within the Customer Marketing team?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the team, and the company culture, ultimately aiding in their decision-making process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: MongoDB Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the phone or video screen by researching MongoDB's mission, values, and company culture
- If selected for the on-site or virtual interview, be prepared to discuss your experience with project management tools, customer marketing, and data analysis
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.