📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: BuildOps
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing online reputation and customer advocacy
- Collaborating with cross-functional teams to improve customer experience
- Driving engagement through lifecycle marketing and content strategy
- Analyzing customer sentiment and providing actionable insights
ASSUMPTION: This role requires a high level of communication, data analysis, and project management skills. The ideal candidate will be comfortable working in a fast-paced environment and have a strong understanding of digital marketing principles.
📋 Key Responsibilities
✅ Monitor and manage online reviews, social media mentions, and customer feedback across platforms
✅ Address concerns and mitigate negative reviews to maintain brand perception
✅ Collaborate with customer support teams to ensure a seamless response process to customer concerns and complaints
✅ Analyze trends in customer feedback and provide actionable insights to internal teams to improve product and service experiences
✅ Develop and manage automated email sequences, personalized outreach, and educational content to ensure new customers are fully prepared for implementation
✅ Launch and manage programs to turn happy customers into brand advocates
✅ Support customer participation in company events, webinars, and online forums
ASSUMPTION: The role involves a mix of proactive management, data analysis, and customer communication. Strong organizational skills and attention to detail are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-7 years of experience in online reputation management, customer marketing, or a related field
Required Skills:
- Proven experience using review platforms, social listening tools, and sentiment analysis software
- Excellent communication and interpersonal skills
- Strong data analysis skills
- Understanding of SEO and digital marketing principles related to brand reputation
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
Preferred Skills:
- Experience in B2B SaaS or construction tech industries
- Fluency in additional languages
ASSUMPTION: While a degree in marketing or communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $115,000 to $125,000 USD per year
Benefits:
- Generous equity grant
- Comprehensive benefits package
- Flexible paid time off
- Work from home stipend
- Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
- Company events like BBQs and team-building activities
- Talented and motivated team members
- The chance to build something truly groundbreaking
Working Hours: Full-time, 40 hours per week with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Los Angeles area. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on construction technology
Company Size: 51-200 employees, which offers a dynamic and collaborative work environment with ample opportunities for growth and impact
Founded: 2018, with a strong track record of growth and success in the construction tech industry
Company Description:
- BuildOps is a fast-paced, high-growth start-up committed to transforming a $30-billion industry through its all-in-one platform
- The company leverages the latest technology to take commercial contractors from pen and paper operations to digitized, efficient, data-driven business
- BuildOps has raised multiple rounds of funding from reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates
Company Specialties:
- Field service and project management software
- Customer experience and advocacy
- Online reputation management
Company Website: buildops.com
ASSUMPTION: BuildOps is a well-funded, rapidly growing startup with a strong focus on innovation and customer success. The company's commitment to transforming the construction industry offers exciting opportunities for career growth and impact.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including customer support, sales, and product
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Manager or Director of Marketing
- Expansion into related roles, such as Customer Success or Product Management
- Career growth opportunities within the broader construction tech industry
ASSUMPTION: This role offers a unique blend of marketing, customer success, and project management responsibilities. The ideal candidate will be comfortable working in a dynamic, cross-functional environment and have a strong desire to grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern, collaborative workspace in Los Angeles, Toronto, and Raleigh
Office Location(s): Los Angeles, California; Toronto, Ontario; Raleigh, North Carolina
Geographic Context:
- Los Angeles: A vibrant, multicultural city with a thriving tech industry and a high cost of living
- Toronto: A multicultural city with a strong tech industry and a lower cost of living compared to Los Angeles
- Raleigh: A growing tech hub with a lower cost of living compared to Los Angeles and Toronto
Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while the modern, collaborative office spaces provide an engaging and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing
- Case study or project presentation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Communication skills and ability to manage customer interactions
- Data analysis skills and ability to derive insights from customer feedback
- Project management skills and ability to manage multiple projects simultaneously
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your past work, including customer reviews and testimonials you've managed
- Be ready to discuss your approach to online reputation management and customer advocacy
- Follow up with the hiring manager one week after submitting your application
ATS Keywords: Online reputation management, customer marketing, customer advocacy, brand reputation, SEO, digital marketing, data analysis, project management
ASSUMPTION: The interview process is designed to assess the candidate's communication, data analysis, and project management skills, as well as their cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Review platforms (e.g., Trustpilot, Yelp, Google Reviews)
- Social listening tools (e.g., Sprout Social, Brandwatch)
- Sentiment analysis software (e.g., Medallia, Clarabridge)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The ideal candidate will have experience using relevant tools and technologies, and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: BuildOps prioritizes customer success and satisfaction above all else
- Innovative: The company encourages creativity, continuous learning, and a growth mindset
- Collaborative: BuildOps fosters a team-oriented work environment that values open communication and collaboration
Work Style:
- Fast-paced and dynamic, with a strong focus on results and impact
- Data-driven, with a emphasis on using data to inform decision-making and strategy
- Customer-focused, with a commitment to delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
ASSUMPTION: BuildOps values candidates who are customer-centric, innovative, and collaborative, with a strong work ethic and a desire to grow both personally and professionally.
⚠️ Potential Challenges
- Managing online reputation in real-time, including addressing negative reviews and crises
- Balancing multiple projects and priorities, including online reputation management, customer lifecycle marketing, and customer advocacy
- Working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility
- Adapting to a hybrid work arrangement, including commuting to the office 3 days a week
ASSUMPTION: The role presents unique challenges and opportunities for growth and impact. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong desire to succeed.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Brand Manager: While both roles focus on brand reputation, the Customer Marketing Manager role is more customer-centric and focused on driving customer advocacy and engagement
- Customer Marketing Manager vs. Customer Success Manager: Both roles prioritize customer success, but the Customer Marketing Manager role is more focused on brand reputation and customer advocacy, while the Customer Success Manager role is more focused on customer retention and expansion
- Career Path: The Customer Marketing Manager role offers a clear path for career growth and advancement within the marketing department and the broader construction tech industry
ASSUMPTION: The Customer Marketing Manager role is a unique and exciting opportunity for candidates with a strong background in online reputation management, customer marketing, or a related field.
📝 Sample Projects
- Developing and implementing a comprehensive online reputation management strategy for a new product launch
- Creating and executing a customer lifecycle marketing campaign to improve customer onboarding and engagement
- Managing a customer advocacy program to turn happy customers into brand ambassadors and generate positive reviews
ASSUMPTION: The role offers a wide range of projects and initiatives, allowing the ideal candidate to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's online reputation, and how can this role address them?
- How does this role collaborate with cross-functional teams, such as customer support and sales?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
- How does the company support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of online reputation management, customer advocacy, and data analysis
- Prepare a portfolio or examples of your past work, including customer reviews and testimonials you've managed
- Be ready to discuss your approach to online reputation management and customer advocacy during your interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.