📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Action1
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to grow the number of Action1 Platform reviews on key marketplaces
- Building and managing relationships with platform representatives to optimize visibility
- Implementing innovative campaigns and incentives to encourage customer reviews
- Tracking, analyzing, and reporting on review trends and key performance metrics
- Collaborating with cross-functional teams to leverage customer feedback and promote review initiatives
- Staying updated on the latest techniques, trends, and policies of review platforms
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a data-driven approach to succeed in growing Action1's online presence through customer reviews.
📋 Key Responsibilities
✅ Developing and executing strategies to grow the number of Action1 Platform reviews on key marketplaces (e.g., G2, Capterra, TrustRadius, SourceForge)
✅ Building and managing relationships with platform representatives to optimize our profile and visibility on each site
✅ Implementing innovative campaigns and incentives to encourage customer reviews while ensuring compliance with platform guidelines
✅ Tracking, analyzing, and reporting on review trends and key performance metrics, identifying opportunities for improvement
✅ Collaborating with marketing, sales, and customer success teams to leverage customer feedback and promote review initiatives
✅ Staying updated on the latest techniques, trends, and policies of review platforms to maintain a competitive edge
ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) driving reviews and managing profiles on platforms like G2, Capterra, TrustRadius, and others
Required Skills:
- Strong understanding of review platform algorithms, guidelines, and best practices
- Creative problem-solving skills and the ability to devise effective campaigns to generate reviews quickly
- Data-driven mindset with the ability to analyze performance metrics and refine strategies
- Excellent communication and relationship-building skills
- Self-starter with a track record of delivering results under tight deadlines
Preferred Skills:
- Familiarity with SaaS marketing and customer success strategies
- Experience in B2B tech or cybersecurity is a plus
- Knowledge of review platform integrations and tools to streamline review acquisition
ASSUMPTION: Candidates with experience in customer marketing, review management, or related fields will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level marketing roles in the United States)
Benefits:
- Fully remote work, giving you the flexibility you need in the modern world
- Opportunity to make a direct impact on the company’s market perception and growth
- Collaborative team environment with room for creativity and innovation
- Stable income and opportunities for promotion
- Friendly and professional peers, eager to help and help you grow
- Be part of a fast-growing, innovative company in the endpoint management space
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Action1 operates in the competitive endpoint management and cybersecurity space, focusing on automated patch management and real-time vulnerability assessment
Company Size: Action1 is a mid-sized company with 51-200 employees, providing a collaborative team environment with room for creativity and innovation
Founded: Action1 was founded in 2018 by industry veterans Alex Vovk and Mike Walters, who previously founded Netwrix, a multi-billion-dollar cybersecurity company
Company Description:
- Action1 reinvents patching with an infinitely scalable, highly secure, cloud-native platform configurable in 5 minutes
- It features unified OS and third-party patching with peer-to-peer patch distribution and real-time vulnerability assessment with no VPN needed
- Action1 enables autonomous endpoint management that preempts ransomware and security risks, all while eliminating costly routine labor
Company Specialties:
- rmm (remote network management)
- endpoint security
- endpoint management
- automated patch management
- cloud service
- device management
- remote monitoring and management
- MSPs (Managed Service Providers)
- patch management
- IT management
- Remote monitoring
- Software Deployment
- and Patch Management
Company Website: https://www.action1.com
ASSUMPTION: Action1's focus on innovation and customer success makes it an attractive employer in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including sales and customer success
Work Arrangement: Fully remote work, providing flexibility and the ability to work from anywhere in the United States
Growth Opportunities:
- Expanding the customer marketing function as the company grows
- Potential career progression into senior marketing roles or management positions
- Developing expertise in review management and customer advocacy strategies
ASSUMPTION: This role offers significant growth potential as Action1 continues to expand its market presence and customer base.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): Not applicable (fully remote)
Geographic Context:
- The United States has a large and competitive cybersecurity market, with numerous opportunities for growth and innovation
- Action1's remote work policy allows employees to live and work anywhere within the United States
- The company's headquarters is located in Houston, Texas, but employees are not required to be based there
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work preferences
ASSUMPTION: Action1's fully remote work policy enables employees to maintain a healthy work-life balance and reduces commuting time and costs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Director
- Final interview with the founders or other senior leadership
- Background check and offer extension
Key Assessment Areas:
- Understanding of review platform algorithms and best practices
- Campaign development and execution skills
- Data analysis and reporting capabilities
- Communication and relationship-building skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with review platforms and customer marketing campaigns
- Include specific examples of successful review management strategies and their results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company
ATS Keywords: Customer Marketing, Review Management, G2, Capterra, TrustRadius, Campaign Development, Data Analysis, Communication Skills, SaaS Marketing, B2B Tech, Cybersecurity
ASSUMPTION: Action1's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Review platforms: G2, Capterra, TrustRadius, SourceForge
- Data analysis tools: Google Analytics, Excel, or other data visualization software
- Project management tools: Asana, Trello, or similar platforms
- Communication tools: Slack, Microsoft Teams, or similar collaboration software
ASSUMPTION: Candidates should be comfortable using various tools and technologies to manage review campaigns, analyze data, and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Success
- Collaboration
- Continuous Learning
- Accountability
Work Style:
- Self-starter with strong initiative
- Adaptable and responsive to changing priorities
- Strong communication and teamwork skills
- Data-driven and analytical mindset
- Passionate about customer success and advocacy
Self-Assessment Questions:
- How do you stay updated on the latest trends and best practices in customer marketing and review management?
- Can you provide an example of a successful review campaign you've executed, and what made it successful?
- How do you approach data analysis and reporting to inform your marketing strategies?
- How do you build and maintain strong relationships with platform representatives and other stakeholders?
ASSUMPTION: Action1 values candidates who align with their company values and possess a strong work ethic, adaptability, and a customer-focused mindset.
⚠️ Potential Challenges
- Managing multiple review platforms and their unique requirements and algorithms
- Keeping up with the fast-paced and ever-changing cybersecurity landscape
- Balancing the need for creativity and innovation with the constraints of platform guidelines and best practices
- Ensuring consistent and high-quality customer communication across various channels and touchpoints
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to adapt and thrive in a dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on customer reviews and advocacy, requiring a unique blend of skills and experience
- In the cybersecurity industry, customer reviews play a crucial role in building trust and credibility with potential customers
- This role offers the opportunity to make a significant impact on Action1's market perception and growth, with potential career progression into senior marketing roles or management positions
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the cybersecurity industry.
📝 Sample Projects
- Developing and executing a quarterly review campaign to drive customer engagement and increase the number of reviews on G2
- Analyzing review trends and performance metrics to identify opportunities for improvement and optimize review strategies
- Collaborating with the customer success team to create targeted outreach campaigns to encourage customers to leave reviews
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- How does Action1 support the growth and development of its employees in this role?
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Action1 measure the success of its review management efforts, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for collaboration with other departments, such as sales and customer success?
- How does Action1 foster a culture of innovation and continuous learning?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, company culture, and growth opportunities, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with review platforms and customer marketing campaigns
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company
- Follow up with the hiring manager within one week after the interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.