📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Culture Amp
🔹 Location: Chicago, Illinois, United States (Hybrid - 1 day per week on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (1 day per week) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement, adoption, retention, and revenue growth through integrated marketing and ABM programs
- Designing and implementing engaging, revenue-generating campaigns
- Supporting the strategy, development, execution, and management of customer ABM programs
- Collaborating cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales teams
- Analyzing key performance indicators and reporting on marketing metrics
ASSUMPTION: This role requires a strong understanding of customer data and the ability to develop and execute strategic marketing plans to generate expansion opportunities.
📋 Key Responsibilities
✅ Design and implement engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
✅ Support the strategy, development, execution, and management of customer ABM programs
✅ Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact, while also analyzing key performance indicators such as open rates, click-through rates, and customer engagement trends
✅ Collaborate with cross-functional teams (Customer Success, Product Marketing, Sales) to align on customer engagement strategies and optimize lead follow-up from campaigns and events
✅ Partner with key stakeholders (Sales, Regional Marketing, Product Marketing, Customer Education) to support product launches and drive broader marketing initiatives
✅ Coordinate and support customer newsletters, product update sessions, webinars, and roundtable discussions to drive adoption and communicate key updates
✅ Support customer onboarding, education, and adoption initiatives to drive engagement and retention
✅ Oversee the planning, production, and execution of digital webinars, ensuring seamless content development, design, logistics, and promotional strategies
ASSUMPTION: This role may require occasional work outside of regular business hours to support webinars and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of experience in Customer Marketing or a growth and expansion-focused role in demand generation or ABM marketing within B2B SaaS/tech
Required Skills:
- Proven track record of running marketing programs with measurable success
- Understanding of marketing principles, campaign execution, and customer lifecycle strategies
- Experience building and executing marketing campaigns that drive pipeline and revenue
- Excellent written and verbal communication skills
- Hands-on experience with martech and project management tools such as Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana
Preferred Skills:
- Marketing or Communications Degree
- Experience collaborating across brand, content, regional marketing, sales, and revenue operations
- Understanding of multi-channel marketing and buyer journey application
- Ability to work independently while partnering across multiple geographies
- Analytical skills, leveraging insights to improve campaign performance
- Comfortable navigating ambiguity and shifting priorities in a fast-paced environment
- Digital event experience, Splash Studio
ASSUMPTION: Candidates with experience in B2B SaaS/tech and a proven track record of driving customer engagement and revenue growth will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Employee Share Options Program
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support
- Monthly Camper Life Allowance
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses
- Extended year-end breaks
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best and a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The estimated salary range is based on industry standards for the role, experience level, and location. The actual base salary will vary based on various factors, including market and individual skills, capabilities, and experience, objectively assessed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Employee Engagement & Experience Platform)
Company Size: Medium (501-1,000 employees) - Large enough to offer stability and resources, yet small enough for employees to make a significant impact
Founded: 2010 - Over a decade of experience in the employee engagement and experience space
Company Description:
- Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work
- Empowers companies to transform employee engagement, drive performance management, and develop high-performing teams using people science and the most comprehensive employee dataset in the world
- Backed by leading venture capital funds and recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company
Company Specialties:
- Employee Engagement
- Engagement Surveys
- Exit Surveys
- People Analytics
- Employee Intelligence
- Employee Feedback
- On-boarding Surveys
- Annual Surveys
- Pulse Surveys
- Diversity and Inclusion
- Employee Feedback
- Performance Management
- Diversity, Equity, and Inclusion (DEI)
Company Website: cultureamp.com
ASSUMPTION: Culture Amp's focus on employee engagement and experience, along with its commitment to diversity, equity, and inclusion, makes it an attractive place to work for candidates seeking to make a positive impact on the world of work.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience) - This role offers an opportunity for candidates to grow and make a significant impact in their marketing career
Reporting Structure: This role reports directly to the Senior Manager, Customer Marketing
Work Arrangement: Hybrid (1 day per week on-site) with remote flexibility - This arrangement offers a balance between on-site collaboration and remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the customer marketing team
- Opportunities to expand skills and knowledge in customer marketing, ABM, and data analysis
- Chance to work with and learn from experienced marketing professionals in a dynamic, fast-paced environment
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the customer marketing and ABM space.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week on-site) with remote flexibility - This arrangement allows for both on-site collaboration and remote work
Office Location(s): Chicago, Illinois, United States (with additional offices in San Francisco, New York City, and Austin)
Geographic Context:
- Chicago, Illinois, United States - A major city with a diverse population and vibrant cultural scene
- Access to public transportation and major highways for easy commuting
- Close proximity to various amenities, including restaurants, shops, and parks
Work Schedule: Full-time (40 hours per week) with flexible remote work options - This schedule offers a balance between on-site work and remote flexibility
ASSUMPTION: The hybrid work arrangement and central location of the Chicago office make it an attractive option for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Customer marketing and ABM experience
- Campaign development and execution skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant customer marketing and ABM experience
- Demonstrate your understanding of customer data and marketing principles in your application materials
- Prepare for behavioral and skills-based interview questions focused on campaign development, execution, and analysis
- Research Culture Amp's company culture and values to show your fit for the organization
ATS Keywords: Customer Marketing, ABM, Demand Generation, Campaign Execution, Customer Lifecycle Strategies, Communication Skills, Martech Tools, Project Management, Data Analysis, Upsell Opportunities, Customer Onboarding
ASSUMPTION: Applicants should focus on demonstrating their customer marketing and ABM experience, as well as their ability to develop and execute strategic marketing plans to drive customer engagement and revenue growth.
🛠️ Tools & Technologies
- Salesforce
- Looker
- HubSpot
- 6sense
- Sendoso
- Asana
- Splash Studio
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Culture Amp provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Data-driven
- Inclusive
- Adaptable
- Impactful
Work Style:
- Collaborative
- Agile
- Results-driven
- Continuously learning
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you demonstrate customer-obsessed behavior in your marketing strategies?
- Can you provide an example of a time when you leveraged data to drive marketing decisions and improve campaign performance?
- How do you approach working in a hybrid or remote environment, and how do you ensure effective collaboration with your team?
ASSUMPTION: Candidates should assess their fit with Culture Amp's values and work style, as well as their ability to thrive in a hybrid or remote work environment.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders to align on customer engagement strategies
- Navigating shifting priorities and ambiguity in a fast-paced, dynamic environment
- Occasional work outside of regular business hours to support webinars and events
- Managing customer expectations and driving engagement in a remote or hybrid work environment
ASSUMPTION: Candidates should be comfortable navigating ambiguity, shifting priorities, and occasional work outside of regular business hours in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on customer marketing and ABM, rather than traditional demand generation or product marketing
- Industry-specific context: The employee engagement and experience space is highly competitive, with a strong focus on data-driven decision-making and customer-centric strategies
- Career path comparison: This role offers a clear path for career progression into senior marketing roles or management positions within the customer marketing team
ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from related positions in the marketing field.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to drive engagement and retention
- Creating and managing an ABM program to generate expansion opportunities and drive revenue growth
- Analyzing customer data to identify trends and optimize marketing strategies
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Customer Marketing Manager may work on, focusing on customer engagement, adoption, retention, and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the customer marketing team?
- How does the customer marketing team collaborate with other departments, such as sales and product marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Culture Amp support the professional development and growth of its employees?
- What are the key challenges facing the customer marketing team, and how can this role help address them?
ASSUMPTION: Candidates should ask insightful questions to demonstrate their interest in the role and understanding of the organization's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant customer marketing and ABM experience
- Prepare for behavioral and skills-based interview questions focused on campaign development, execution, and analysis
- Research Culture Amp's company culture and values to show your fit for the organization
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.